Arielle Cruz
Jarritos, the Mexican soda brand, has been a beloved name in the beverage industry since 1950. The brand is known for its rich history and dedication to authentic flavours. In 2023, Jarritos launched an alcoholic version of its classic soda, called Cantaritos Jarritos, in collaboration with Anheuser-Busch. With a 5% ABV, each can of Cantaritos Jarritos delivers a light and refreshing taste, balanced with a fizzy kick. The hard soda comes in four punch flavours: mandarin, pineapple, tamarind, and fruit punch.
| Characteristics | Values |
|---|---|
| Brand | Jarritos |
| Product Name | Cantaritos by Jarritos |
| Type | Hard Soda |
| Alcohol Content | 5% ABV |
| Flavors | Mandarin, Pineapple, Tamarind, Fruit Punch |
| Serving Suggestions | Over ice with lime and tajín, as a float with ice cream, blended with berries and ice |
| Availability | 4-pack 12oz bottles or cans, 6-pack 12oz glass bottles, 25oz cans |
| Target Audience | Those who prefer ready-to-drink cocktails with a lively twist |
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What You'll Learn
Jarritos Hard Soda's alcohol content
Jarritos, the Mexican soda brand that has been around since 1950, has launched an alcoholic version of its classic soda. The new drink, called Cantaritos, is a hard soda with 5% ABV. It is currently only available in California and Texas, but it may be rolled out to other states if it performs well.
Cantaritos Jarritos is available in four punch flavours: mandarin, pineapple, tamarind, and fruit punch. Each can delivers a light and refreshing taste, balanced with the perfect amount of fizz. The hard soda's real fruit flavours give it a naturally sweet and tangy flavour profile, making it perfect for those who prefer ready-to-drink cocktails with a lively twist.
The name 'Cantaritos' comes from a tequila-based drink made with a mixture of grapefruit soda and orange, lemon, and lime juice. In Mexico, it is traditionally served in a clay cup and is comparable to a Paloma.
Jarritos has been a beloved name in Mexican sodas for decades and is known for its rich history and dedication to authentic flavours. The alcoholic version stays true to the vibrant, fruity taste that made the brand famous. The colourful packaging channels the vibrant personality of Jarritos, making it the ultimate grab-and-go drink for good times.
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Flavours
Jarritos has been a well-known Mexican soda brand since 1950. The brand has recently introduced an alcoholic version of its classic sodas, called Cantaritos Jarritos. This new drink contains 5% ABV and comes in four punchy flavours:
Fruit Punch
Fruit Punch is a sweet and refreshing blend of juices with a bold flavour. It is perfect for those who want a fruity drink with a kick. This flavour can be enjoyed on its own or blended with berries and ice for a tropical fruit punch cooler.
Tamarind
Tamarind is a tangy and earthy flavour with a hint of attitude. It is perfect for those who like their drinks with a twist. This flavour can be enjoyed on its own or mixed with a splash of tequila and a dash of chili powder for a spicy tamarind paloma.
Pineapple
Pineapple is a tropical flavour that will transport you to a beach with its juicy and refreshing taste. It is perfect for those who want a taste of the tropics. This flavour can be enjoyed on its own or with a scoop of vanilla or coconut ice cream for a hard soda float.
Mandarin
Mandarin is a crisp, zesty, and citrusy flavour that is like a burst of sunshine in every sip. It is perfect for those who want a refreshing and crisp drink. This flavour can be enjoyed on its own or mixed with slices of citrus fruit, a splash of white wine, and soda water for a citrus sangria spritz.
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Availability
Jarritos Hard Soda, or Cantaritos, is currently only available in California and Texas. It is expected that the product will be made available in other states if it performs well in these initial two states. The drink is sold in packs of four 12-ounce cans or bottles, as well as six or twelve-pack glass bottles, and 25-ounce cans.
The four punch flavors of the drink are mandarin, pineapple, tamarind, and fruit punch. These flavors are inspired by the traditional Jarritos sodas, with the alcoholic version containing 5% ABV. The drink is marketed as a refreshing, ready-to-drink cocktail with a light and tangy flavor profile.
The packaging of the hard soda is colorful and vibrant, reflecting the personality of the Jarritos brand. It is positioned as a fun and convenient beverage for various occasions, including backyard barbecues, beach parties, and casual gatherings with friends.
While Jarritos has a rich history in the Mexican soda market, the hard soda variant is a recent innovation, partnering with Anheuser-Busch to launch the alcoholic brand. The name "Cantaritos" is derived from the traditional clay jars used in Mexico's celebrations and open-air markets.
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Brand history
Jarritos is a Mexican brand of soft drinks founded in 1950 by Don Francisco "El Güero" Hill. The brand's first drink was coffee-flavoured, which was an unorthodox choice at the time as Hill was committed to establishing an identity distinct from the prevalent American-style colas. The drink was packaged in a glass bottle resembling a clay water jug, known as "jarritos" in Spanish, which means "little jars".
Demand for Jarritos grew, and Hill soon expanded to a new flavour: tamarind. This unusual ingredient, found in iconic dishes from Southeast Asia to Latin America, packs a sour punch. In creating this flavour, Hill also developed a new process for distilling the essence of the pod-like fruit. This tamarind-flavoured soda became the first of its kind in Mexico and remains one of Jarritos' top-selling flavours.
Over the next several years, Hill continued to expand to more fruit flavours, especially those found in orchards and groves across Mexico. With all his recipes, he placed an emphasis on natural extracts, not artificial recreations or approximations of fruitiness. By 1960, Jarritos had secured distribution in 80% of Mexico's 31 states. The brand continued to stand out from traditional sodas with its innovative flavours and cheery colours, as well as its use of natural sugars and lack of high fructose corn syrup.
In 1988, Jarritos began exporting to the United States. However, it took a few years to catch on with American consumers. The brand's visibility grew due to its presence in taco trucks and hole-in-the-wall Tex-Mex joints, as well as the rising tide of Millennial consumers and foodie culture. Today, Jarritos is present in 42 countries, with 6000 bottles shipped across the border each minute.
In recent years, Jarritos has expanded beyond soft drinks with the introduction of Cantaritos, a hard soda variety containing 5% alcohol. This new drink builds on the classic Mexican soda flavours that made the brand famous, now with an alcoholic twist. Cantaritos come in four flavours: mandarin, pineapple, fruit punch, and tamarind. They are available in six or 12-pack glass bottles or 25-oz cans.
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Cocktail recipes
Jarritos, the Mexican soda brand, has been a beloved name in the beverage industry since 1950. The brand is known for its rich history and dedication to authentic flavours. Jarritos has now introduced an alcoholic version of its classic Mexican sodas, called Cantaritos. With a 5% ABV, each can of Cantaritos delivers a light and refreshing taste, balanced with the perfect amount of fizz and a tangy flavour profile. The drink comes in four punch flavours: Fruit Punch, Tamarind, Pineapple, and Mandarin.
- Cantarito cocktail: Pour your favourite flavour of Cantaritos over ice, add a squeeze of fresh lime, and sprinkle on some tajín.
- Hard soda float: Drop a scoop of vanilla or coconut ice cream into a glass of Pineapple Hard Soda. Top the drink with a cherry.
- Spicy tamarind paloma: Mix the Tamarind Hard Soda with a splash of tequila and a dash of chilli powder. Serve it over ice with a salted rim.
- Citrus sangria spritz: Combine the Mandarin Hard Soda with slices of citrus fruit, a splash of white wine, and a little soda water.
- Tropical fruit punch cooler: Blend the Fruit Punch Hard Soda with a berry of your choice and ice.
These cocktails are perfect for a backyard barbecue, a day at the beach, or simply kicking back with friends.
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Frequently asked questions
Jarritos hard soda contains 5% alcohol.
Jarritos hard soda comes in four flavours: mandarin, pineapple, tamarind and fruit punch.
Jarritos hard soda has a 5% ABV.
Jarritos hard soda is available to buy in California and Texas.
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