Mason Delacroix
Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range of flavours. It is a ready-to-drink product that offers convenience and deliciousness. The product is available in a 12-count variety pack of 12-ounce cans with an ABV of 5.8%. Captain Morgan Sliced does not contain rum, although the brand is well-known for its rum products. The beverage is a blend of premium alcohol and the taste of fresh sliced fruit.
| Characteristics | Values |
|---|---|
| Brand | Captain Morgan |
| Product Name | Sliced |
| Product Type | Flavored Malt Beverage |
| Flavors | Pineapple Daiquiri, Strawberry Margarita, Mango Mai Tai, Passionfruit Hurricane, Long Island Iced Tea, Tropical Hurricane |
| Container | 12 oz cans |
| Container Count | 12-count variety pack |
| ABV | 5.8% |
| Retail Price | $19.99 |
| Age Limit | 21+ |
| Availability | Nationwide |
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What You'll Learn
Flavoured malt beverages
Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range of flavours. It is a ready-to-drink product that blends flavour, convenience and adventure. The product is best enjoyed chilled from the can and offers four malt-based flavours inspired by classic cocktails. These include Pineapple Daiquiri Style Beverage, Strawberry Margarita Style Beverage, Passionfruit Hurricane Style Beverage, and Mango Mai Tai Style Beverage.
FMBs include natural or artificial flavours that give the beverages a distinct taste profile. Popular FMBs, sometimes called "malternatives", include Mike's Hard Lemonade, Smirnoff Ice, and ready-to-drink (RTD) cocktails like Cayman Jack Margaritas and Clubtails Cocktails. Hard seltzers, hard teas, and hard sodas are also types of FMBs. Hard teas include Twisted Tea and Monster's Nasty Beast Hard Tea, while examples of hard sodas are Hard Mtn Dew.
The FMB category has played a fascinating and fast-changing role in the current and future beverage market. In 2023, United States FMB sales reached almost $4.4 billion, a 16.1% increase from the year before. Case sales had also increased by 12.7%. FMBs remain a relevant beverage category with a loyal following, catering to a diverse range of consumers seeking variety and flavour options within malt beverages. The future of FMBs likely lies in continued innovation, with brands embracing evolving consumer preferences for healthier ingredients, convenience, and unique flavour combinations to stay relevant.
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Premium alcohol
Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range of flavours. Each can of Captain Morgan Sliced balances convenience and deliciousness. The beverage is best enjoyed chilled from the can and is available in a 12-count variety pack of 12 oz cans with an ABV of 5.8%.
When it comes to premium alcohol, there is a wide range of options to explore. Premium alcohol typically refers to top-shelf spirits, wines, and beers that are crafted with high-quality ingredients and meticulous attention to detail. These beverages often come with a higher price tag, reflecting their superior quality and taste. Here are some examples of premium alcohol:
Spirits: Premium spirits are often distilled and aged to perfection. They can include rare and aged Scotch whiskies, limited-production rums, and ultra-premium vodkas. These spirits are meticulously crafted by master distillers, ensuring a smooth and elegant drinking experience. Some well-known spirit brands include Johnnie Walker, Patron, Tanqueray, and Don Julio.
Wines: Premium wines are crafted with carefully selected grapes and aged in oak barrels to enhance their flavour and complexity. They can range from full-bodied reds to crisp and elegant whites, offering a range of flavour profiles to suit different palates. Some wine regions known for their premium wines include Bordeaux in France, Napa Valley in California, and Barolo in Italy.
Beer: Premium beers are often crafted with high-quality malt, hops, and yeast, resulting in complex and flavourful brews. These beers can range from robust and hoppy IPAs to smooth and creamy stouts. Craft breweries are known for their innovative and experimental approaches to brewing, creating unique and memorable beers. Some well-known craft beer brands include Sierra Nevada, Founders, and Bell's Brewery.
Cocktail-inspired beverages: Premium cocktail-inspired beverages, such as Captain Morgan Sliced, offer convenient and delicious options for consumers. These beverages combine the flavour and sophistication of classic cocktails with the convenience of ready-to-drink cans. They are carefully crafted to balance flavour profiles and provide a unique drinking experience.
Whether it's a fine spirit, a complex wine, a craft beer, or a cocktail-inspired beverage, premium alcohol offers a sophisticated and sensory experience for discerning drinkers. These beverages showcase the art of distillation, fermentation, and blending, elevating the enjoyment of alcohol to a whole new level.
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Fresh fruit flavours
Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range of flavours. The product is a ready-to-drink lineup, best enjoyed chilled straight from the can. It is available in a 12-count variety pack of 12 oz cans with an ABV of 5.8%.
The four delicious malt-based flavours inspired by classic cocktails include:
- Pineapple Daiquiri Style Beverage: a zesty malt-based take on an island classic that combines the flavours of zesty lime and ripe, juicy pineapple.
- Strawberry Margarita Style Beverage: a berry twist on America's favourite cocktail, fusing the flavours of zesty lime and sweet strawberry.
- Passionfruit Hurricane Style Beverage: a tropical sensation and a twist on the classic New Orleans cocktail with the taste of tangy tropical passionfruit, juicy lemon and bright orange flavours.
- Mango Mai Tai Style Beverage: an exotic malt-based drink that combines the tastes of fresh citrus and pineapple with a ripe, sweet mango flavour.
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Ready-to-drink cocktails
Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range of flavours. The product is an innovation from Captain Morgan, the number one selling spiced rum brand in the US, which is manufactured by Diageo, a global leader in beverage alcohol.
Captain Morgan Sliced is available in a 12-count variety pack of 12-ounce cans with an ABV of 5.8%. Each can balances convenience and deliciousness, offering four malt-based flavours inspired by classic cocktails. The flavours include:
- Pineapple Daiquiri Style Beverage: A zesty malt-based take on the classic island cocktail, combining zesty lime and ripe, juicy pineapple.
- Strawberry Margarita Style Beverage: A berry twist on America's favourite cocktail, fusing zesty lime with sweet strawberry.
- Passionfruit Hurricane Style Beverage: A tropical sensation and twist on the classic New Orleans cocktail, featuring tangy passionfruit, juicy lemon, and bright orange flavours.
- Mango Mai Tai Style Beverage: An exotic malt-based drink that combines fresh citrus and pineapple with ripe, sweet mango.
Captain Morgan Sliced cocktails are ready to drink straight from the can and are best enjoyed chilled. They are designed to cut through the crowd and invite consumers 21+ into a "Sliced world" full of adventure and flavour.
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Sliced Up and Sliced Variety
Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range of flavours. Each can of Captain Morgan Sliced balances convenience and deliciousness. The product was launched in response to the growth of full-flavoured RTDs and the desire for convenience in purchasing RTDs from various retail channels, including convenience stores.
Captain Morgan Sliced is available in a 12-count variety pack of 12-ounce cans with an ABV of 5.8%. The variety pack includes four cocktail-style favourites:
- Pineapple Daiquiri Style Beverage: A zesty malt-based take on a classic island drink that combines the flavours of zesty lime and ripe, juicy pineapple.
- Strawberry Margarita Style Beverage: A berry twist on America's favourite cocktail, fusing the flavours of zesty lime and sweet strawberry.
- Passionfruit Hurricane Style Beverage: A tropical sensation and a twist on the classic New Orleans cocktail with the taste of tangy tropical passionfruit, juicy lemon, and bright orange flavours.
- Mango Mai Tai Style Beverage: An exotic malt-based drink that combines the tastes of fresh citrus and pineapple with a ripe, sweet mango flavour.
In addition to the variety pack, Captain Morgan also offers larger cans of two new flavours under the name "Sliced Up":
- Long Island Iced Tea Style Beverage: Captures the flavour of rum, tequila, triple sec, and gin with fresh-squeezed Meyer lemon flavour.
- Tropical Hurricane Style Beverage: Combines the flavour of sweet, tropical passionfruit, ripe strawberry, and fresh, juicy lemon and orange flavours to recreate the classic New Orleans cocktail.
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Frequently asked questions
Captain Morgan Sliced is a line of cocktail-inspired malt beverages. While the cans do not contain rum, they are made with premium alcohol.
Captain Morgan Sliced offers four malt-based flavours inspired by classic cocktails: Pineapple Daiquiri Style, Strawberry Margarita Style, Passionfruit Hurricane Style, and Mango Mai Tai Style.
Captain Morgan Sliced has an ABV of 5.8%.
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