Theo Nash
Vizzy Hard Seltzer is a canned alcoholic drink produced by Molson Coors. The drink is marketed as being made with acerola cherry, a superfruit high in vitamin C. The drink has faced criticism for advertising itself as being fortified with vitamins, with the Center for Science in the Public Interest and Consumer Federation of America urging the FDA to take enforcement action against Molson Coors for making allegedly misleading health claims about an alcoholic product. Despite this, Vizzy Hard Seltzer is certified gluten-free and contains 5% alcohol by volume.
| Characteristics | Values |
|---|---|
| Alcohol by volume | 5% |
| Calories | 100 |
| Sugar | 1g |
| Carbohydrates | 2g |
| Gluten-free | Yes |
| Flavors | Blackberry Lime, Black Cherry Lime, Blueberry Pomegranate, Pineapple Mango, Strawberry Kiwi |
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What You'll Learn
Vizzy Hard Seltzer contains 5% alcohol by volume
Vizzy Hard Seltzer is an alcoholic drink that contains 5% alcohol by volume. This equates to 100 calories per 12-ounce can. The drink is made by Molson Coors and has been marketed as containing "antioxidant vitamin C" from "'superfruit' acerola cherry. However, the Center for Science in the Public Interest and Consumer Federation of America have urged the FDA to crack down on these claims, arguing that alcoholic drinks are a poor way to obtain nutrition and that the advertising campaign is misleading consumers.
Despite the controversy, Vizzy Hard Seltzer has gained attention for its unique selling point of including vitamin C. It is the first hard seltzer to do so and each can contain 18 milligrams of vitamin C, or 20% of the Recommended Daily Intake of this vitamin. The drink is also gluten-free and contains only 1 gram of sugar and 2 grams of carbs per serving.
The drink comes in a variety of flavors, including Blackberry Lime, Pineapple Mango, Blueberry Pomegranate, and Strawberry Kiwi. It is packaged in a variety 12-pack of 12-ounce cans, as well as single-flavor six-packs of Pineapple Mango.
While the addition of vitamin C may be a unique selling point, it is important to remember that alcoholic beverages are not a good source of nutrients. As Eva Greenthal, CSPI senior science policy associate, stated, "You should get your vitamins from foods first, and a multivitamin or supplement as a distant second if you really need it. Alcoholic beverages are the absolute last place where you should go looking for or expect to find vitamins."
Furthermore, Thomas Gremillion, CFA director of food policy, added that "Alcohol consumption, particularly heavy consumption, impairs the body’s metabolism of certain vitamins and nutrients. Any advertising that suggests drinking an alcoholic beverage is a good way to get vitamins into the body is clearly misleading."
Therefore, while Vizzy Hard Seltzer contains 5% alcohol by volume, it is important to consume it responsibly and be aware that it is not a healthy or nutritious drink, despite any claims made by the manufacturer.
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It is fortified with vitamin C from acerola cherry
Vizzy Hard Seltzer has been marketed as the "first" hard seltzer to be made with vitamin C. The drink is produced by Molson Coors, which has been criticised for its advertising campaign, which claims that the beverage contains "antioxidant vitamin C from [the] superfruit" acerola cherry.
Acerola cherries are native to Central and South America and are known for their high vitamin C content. They are also rich in vitamin A, iron, B vitamins, potassium, and magnesium. Vitamin C is a water-soluble vitamin and antioxidant that helps prevent certain illnesses, boosts immunity, and protects mucus membranes. It also aids in collagen formation, which is important for skin health and the normal functioning of blood vessels, bones, cartilage, gums, and teeth.
The vitamin C in acerola cherries is easily absorbed by the body, making it a popular supplement. It is often consumed in powder form, which can be added to beverages, smoothies, or juices. However, it is important to note that acerola cherries are not a replacement for a healthy diet and should not be relied upon as the sole source of vitamin C. As with any supplement, it is important to follow the recommended dosage to avoid potential digestive issues.
While Vizzy Hard Seltzer may contain vitamin C, it is important to remember that alcoholic drinks provide empty calories and are associated with negative health effects. Excessive alcohol consumption can inhibit the body's ability to absorb nutrients, and should not be considered a healthy way to obtain nutrients.
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The drink is associated with Molson Coors
Vizzy Hard Seltzer, a relatively new entrant to the hard seltzer market, has quickly gained popularity, especially among those who enjoy a refreshing alcoholic beverage with a twist of fruity flavour. The drink is associated with Molson Coors, a well-known and long-established brewing company with a rich history dating back to the 1700s. Molson Coors has a strong presence in the beer industry, but with the rising demand for hard seltzers, they have expanded their portfolio to cater to diverse consumer preferences.
Molson Coors first launched Vizzy Hard Seltzer in the United States in April 2020, introducing a range of tasty, better-for-you alcoholic drinks. With a focus on innovation and meeting evolving consumer needs, Molson Coors recognized the growing trend of health-conscious consumers who sought lower-calorie, gluten-free alcoholic options without compromising on flavour. Thus, Vizzy Hard Seltzer was crafted to offer a unique drinking experience.
The hard seltzer is made with a carefully selected blend of alcohol and natural flavours, ensuring a smooth and refreshing taste. The alcohol in Vizzy Hard Seltzer comes from fermented cane sugar, which provides a neutral spirit base that allows the vibrant flavours of the drink to shine through. This fermentation process results in a clean and crisp alcohol that blends seamlessly with the carbonated water and natural fruit flavours.
The association between Vizzy Hard Seltzer and Molson Coors brings with it a guarantee of quality and consistency. Molson Coors, with its extensive experience in the beverage industry, ensures that Vizzy Hard Seltzer adheres to high production standards. The company's commitment to using quality ingredients and maintaining rigorous brewing processes ensures that every can of Vizzy Hard Seltzer delivers the expected flavour and experience.
The partnership also allows for wider distribution and accessibility of Vizzy Hard Seltzer. With Molson Coors' established supply chain and distribution network, the hard seltzer can reach a broad consumer base across various markets. This means that enthusiasts of the drink can easily find and purchase it at their local retailers, bars, or restaurants, making it a convenient choice for social gatherings or personal enjoyment.
Overall, the association of Vizzy Hard Seltzer with Molson Coors signifies a strategic move by the brewing company to diversify its offerings and tap into the growing hard seltzer market. By leveraging Molson Coors' expertise, distribution network, and brand recognition, Vizzy Hard Seltzer has gained a strong foothold in the competitive alcoholic beverage industry. Consumers can expect continued innovation, exciting new flavours, and a consistent, high-quality drinking experience from Vizzy Hard Seltzer, backed by the reputation and reliability of Molson Coors.
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It is marketed as a healthy alternative
Vizzy Hard Seltzer is marketed as a healthy alternative to other alcoholic beverages. With 5% alcohol by volume, it is crafted with only 100 calories and 1 gram of sugar, and it is certified gluten-free. The drink is made with acerola cherry, a superfruit high in antioxidant vitamin C.
The manufacturers of Vizzy Hard Seltzer, Molson Coors, have advertised the drink as being fortified with vitamin C, highlighting its antioxidant properties. They claim that it is the first hard seltzer to be made with this vitamin. This has been a unique selling point for the product, with flavours such as Blackberry Lime, Pineapple Mango and Strawberry Kiwi.
However, the Center for Science in the Public Interest and Consumer Federation of America have urged the Food and Drug Administration (FDA) to take enforcement action against Molson Coors for illegally misleading consumers. Alcoholic drinks are not a good source of nutrition, and the presence of vitamin C in the drink does not make it healthier than other alcoholic beverages. Eva Greenthal, a senior science policy associate at CSPI, stated that alcoholic drinks are the "absolute last place" people should look for vitamins.
Thomas Gremillion, CFA director of food policy, agreed, stating that any advertising suggesting that drinking alcohol is a good way to get vitamins into the body is "clearly misleading". The CFA and CSPI wrote that if these claims are not prohibited, more manufacturers may attempt to market alcoholic drinks as healthy sources of nutrients, which could further mislead consumers.
While Vizzy Hard Seltzer may be lower in calories and sugar compared to other alcoholic drinks, it is important to remember that alcoholic drinks are generally not considered healthy. Excessive alcohol consumption can inhibit the body's ability to absorb nutrients and can be associated with serious health conditions. Therefore, while Vizzy Hard Seltzer may be a better alternative within the alcoholic beverage category, it is not necessarily a healthy drink overall.
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Vizzy Hard Seltzer is gluten-free
Vizzy Hard Seltzer is a carbonated alcoholic drink with flavours such as Blackberry Lime, Blueberry Pomegranate, Pineapple Mango, and Strawberry Kiwi. It is produced by Molson Coors and contains 5% alcohol by volume.
There is some confusion over whether Vizzy Hard Seltzer is gluten-free. Some online sources and third-party sellers claim that the drink is gluten-free, but there is no gluten-free certification on the packaging or on the Vizzy website. This may be because the drink is produced on shared lines with other drinks that contain gluten, such as the malt-based version of Vizzy that is sold in Quebec.
It is important to note that alcoholic drinks, including hard seltzers, are not a good source of nutrients. Despite Vizzy Hard Seltzer's claims that it contains vitamin C from acerola superfruit, alcoholic drinks are associated with serious health conditions and can inhibit the body's ability to absorb nutrients.
While some people with celiac disease report drinking Vizzy Hard Seltzer with no problems, it is important to exercise caution when consuming any alcoholic drink if you are gluten intolerant. If a product is not labelled as gluten-free, it is generally recommended to avoid consuming it.
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Frequently asked questions
Vizzy Hard Seltzer is made with certified gluten-free alcohol from real cane sugar. It has 5% alcohol by volume and 100 calories.
Vizzy Hard Seltzer comes in a variety of flavours, including Blackberry Lime, Black Cherry Lime, Pineapple Mango, Blueberry Pomegranate, and Strawberry Kiwi.
Vizzy Hard Seltzer is certified gluten-free and is made with gluten-free alcohol. However, there is some debate on Reddit as to whether the drink is truly gluten-free, as some users have claimed that the drink has made them sick.
