Vivian Marlowe
Hard Mountain Dew is an alcoholic version of the famous citrusy soda, Mountain Dew. It is a malt beverage with 5% alcohol by volume, and it was first released in 2022. Hard Mountain Dew is manufactured and distributed by the Boston Beer Company, a subsidiary of PepsiCo. The drink is currently available in select states in the US and the city of Las Vegas, with plans to expand to all 50 states by late 2024 or early 2025. Interestingly, there is also a rum-based variant of Hard Mountain Dew available, which some people seem to prefer over the malt-based version.
| Characteristics | Values |
|---|---|
| Alcohol Content | 5% ABV |
| Caffeine Content | Zero |
| Added Sugar Content | Zero |
| Carbohydrate Content | 2.2g |
| Calories | 100 per 12 oz. serving |
| Allergens | Gluten |
| Other Ingredients | Acesulfame Potassium (Ace-K), Sucralose |
| Availability | Sold in 37 states in the US, Las Vegas, the Philippines, and Minneapolis |
| Packaging Options | 24 oz. single-serve cans, 12-pack 12 oz. can options |
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What You'll Learn
Hard Mountain Dew is a malt beverage
Hard Mountain Dew is manufactured and distributed by the Boston Beer Company, owner of other alcoholic beverages such as Samuel Adam's. PepsiCo's subsidiary, Blue Cloud Distribution, previously distributed the drink from February 2022 to May 2024, when the Boston Beer Company took over distribution. PepsiCo is no longer involved with Hard Mountain Dew, although it did file a trademark name for the drink in August 2021.
The drink has been described as tasting "just like the real thing without a hint of the taste of alcohol", with one reviewer noting that it "just tastes like Mountain Dew, but it'll get you drunk if you let it". Another reviewer noted that the drink is "not for [them]", stating that they are "not a fan of malt liquor" and that they think "Mountain Dew tastes fine on its own".
Hard Mountain Dew has won a "Packaging Design Award" from the A' Design Award & Competition for its packaging in the Philippines.
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$34.12
It contains 5% ABV
Hard Mountain Dew is an alcoholic version of the famous citrusy soda, Mountain Dew. It is a malt beverage with 5% alcohol by volume (ABV). Hard Mountain Dew was first released in 2022 and is manufactured and distributed by the Boston Beer Company. It is currently available in 37 states in the US and the city of Las Vegas. Outside the US, it is available in the Philippines.
The drink contains no caffeine or added sugar and is sold in 24-ounce single-serve cans or 12-packs of 12-ounce cans. There are currently five flavours, each mixing the familiar Mountain Dew taste with a fruity flavour and alcohol. The flavours include Original, Black Cherry, Livewire (orange citrus), and Hard Baja Blast.
The drink has been described as tasting just like the non-alcoholic version without any hint of alcohol taste, which can be both amazing and terrifying. It has also been noted that the drink is not gluten-free as it is made using a process similar to beer.
In addition to the malt-based version, there is also a rum-based Hard Mountain Dew. This version is said to have a crimson red stripe around the box and is only available in 24-packs.
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It is sugar-free
Hard Mountain Dew is sugar-free. While regular Mountain Dew is known for its high sugar content, with 47 grams of sugar per 12-ounce serving, the Hard Mountain Dew takes a different approach. The beverage is targeted towards health-conscious consumers who are mindful of their sugar intake. By eliminating sugar, the drink appeals to those who wish to indulge without the associated health concerns linked to excessive sugar consumption.
The absence of sugar in Hard Mountain Dew sets it apart from many other alcoholic beverages. Typically, alcohol is fermented from sugars, resulting in a significant sugar content in the final product. However, Hard Mountain Dew employs a unique brewing process that omits sugar entirely, ensuring that consumers can enjoy the drink without worrying about the negative health impacts of sugar.
The sugar-free nature of Hard Mountain Dew also makes it a viable option for individuals adhering to specific diets, such as keto or low-carb regimens. These diets often restrict sugar intake to achieve weight loss and improve overall health. With Hard Mountain Dew, those on such diets can socialize and enjoy an alcoholic beverage without compromising their dietary commitments.
Additionally, the lack of sugar in Hard Mountain Dew can contribute to a more moderate calorie count. Sugar is a significant contributor to calories in many beverages, and its omission can result in a lower-calorie drink. This feature aligns with the preferences of consumers who are mindful of their calorie intake and strive to maintain a balanced and healthy lifestyle.
The decision to make Hard Mountain Dew sugar-free showcases the brand's responsiveness to evolving consumer preferences and health considerations. By removing sugar, the beverage caters to a wider range of consumers, including those with specific dietary needs or health goals. This strategic move positions Hard Mountain Dew as a forward-thinking and inclusive brand, setting it apart in a competitive market.
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It is available in 10 US states and Las Vegas
Hard Mountain Dew is currently available in 10 US states and Las Vegas. The 10 states are Iowa, Tennessee, Florida, Oklahoma, Arkansas, Missouri, Minnesota, Virginia, Ohio, and Illinois. The Boston Beer Company, which manufactures and distributes the beverage, has promised that more states will be added to this list. The company aims to have the product available across all 50 states by late 2024 or early 2025.
The distribution of Hard Mountain Dew is subject to the varying alcohol distribution laws in each state, which the company must navigate to obtain the necessary permits. This may explain why the beverage is not yet available in all states.
Hard Mountain Dew was initially released in February 2022 in just three states. It is a malt beverage with 5% alcohol by volume and no caffeine or added sugar. The drink is inspired by the original Mountain Dew flavour and was first introduced alongside Hard Baja Blast, Hard Black Cherry, and Hard Watermelon. Since then, several new flavours have been released, including Hard LiveWire and Hard Code Red.
Hard Mountain Dew is sold in 24-ounce single-serve cans or 12-pack cases containing 12-ounce cans. Each 12-pack case features three cans each of four different flavours. The drink has been described as having an overwhelmingly chemical artificial sweetener taste and aftertaste due to the absence of added sugar.
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It is manufactured by the Boston Beer Company
Hard Mountain Dew, or Hard Mtn Dew, is a malt beverage with 5% alcohol by volume. It is manufactured and distributed by the Boston Beer Company, which owns other alcoholic beverages such as Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, and Dogfish Head Brewery. The Boston Beer Company partnered with PepsiCo, the parent company of Mountain Dew, to release Hard Mountain Dew in early 2022. The product combines the Boston Beer Company's experience in brewing hard seltzers and teas with the iconic Mountain Dew brand.
Hard Mountain Dew is currently available in 37 states in the US, as well as in the Philippines. It was initially released in only three states, and distribution has gradually expanded over time. The Boston Beer Company took over distribution from PepsiCo's subsidiary, Blue Cloud Distribution, in May 2024, with the goal of rolling out the product in all 50 states by late 2024 or early 2025.
Hard Mountain Dew comes in a variety of flavors, including Original, Black Cherry, Livewire, Baja Blast, and Code Red. These flavors are inspired by the original Mountain Dew taste and are designed to offer bold, citrus flavors with no caffeine and no added sugar. The product is available in 24-ounce single-serve cans or 12-pack 12-ounce cans featuring different flavors.
The Boston Beer Company, Inc. (NYSE: SAM), began in 1984 by brewing Samuel Adams beer. The Samuel Adams brand has since become one of the largest and most respected craft beer brands. The company's portfolio includes a diverse range of alcoholic beverages, showcasing their expertise and innovation in the industry.
The Boston Beer Company's partnership with PepsiCo brought together two recognized leaders in their respective industries. This collaboration allowed them to address the evolving tastes of drinkers, creating a product that maintains the bold, citrus flavor that Mountain Dew fans know and love while adding a new alcoholic twist.
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Frequently asked questions
Hard Mtn Dew is a malt beverage with 5% alcohol by volume. It is also available in a rum-based version.
Hard Mtn Dew contains Acesulfame Potassium (Ace-K), Sucralose, and gluten. It is free from caffeine, added sugar, milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, and soy.
Hard Mtn Dew is currently available in 37 US states and one city, Las Vegas. It is also available in the Philippines.
