Arielle Cruz
Natural Light Seltzer is a hard seltzer beverage with a higher alcohol content than its competitors. It was launched in 2019 by Anheuser-Busch, the parent company of Natural Light, in two fruit-flavored blends: Catalina Lime Mixer and Aloha Beaches. The seltzer contains 6% ABV, compared to the average 5% ABV of other hard seltzers on the market. It is available in packs of 12, 24, and 25-ounce single-serve cans, providing a range of options for consumers. The company strategically released the product to coincide with the college back-to-school period, targeting a younger audience already loyal to Natural Light's other products.
| Characteristics | Values |
|---|---|
| Alcohol Content | 5% ABV, 6% ABV |
| Calories | 95, 97, 99, 100, 110 |
| Carbohydrates | Low carbs, 2g carbs, zero carbs |
| Sugar | Natural sugars, all natural sugars, zero sugar |
| Gluten | Gluten-free |
| Flavors | Catalina Lime Mixer, Aloha Beaches, House Rules, Strawberry Hibiscus, Cranberry Pineapple, Peach Mango, Watermelon, Grapefruit, Passionfruit, Margarita, Lime, Pineapple, Mango, and Passionfruit |
| Pack Sizes | 8-pack, 12-pack, 24-pack, 25 oz single serve can |
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What You'll Learn
Natural Light Seltzer's ABV is 6%, higher than its competitors
Natural Light Seltzer is a hard seltzer with a 6% ABV. This is higher than its competitors, which typically have an ABV of around 5%. The brand, owned by Anheuser-Busch, was launched in August 2019 with two fruit-flavoured blends: Catalina Lime Mixer and Aloha Beaches. The former is cherry and lime-flavoured, while the latter combines mango and peach.
Natural Light Seltzer was released in packs of 12 and 24 cans, as well as a 25-ounce single-serve can. The product was strategically launched to coincide with the college back-to-school period, which is often filled with alcohol-fuelled parties. Natural Light Seltzer aimed to differentiate itself from competitors like White Claw, Bon & Viv, and Truly by offering a higher alcohol content and larger pack sizes at a lower cost.
The launch of Natural Light Seltzer followed the brand's successful introduction of Naturdays, a strawberry-lemonade-flavoured beer notable for its Instagrammable, brightly coloured cans adorned with flamingos. The brand anticipated that Natural Light Seltzer would appeal to young people who were already loyal consumers of Natural Light's other products.
Natural Light, introduced in 1977, is known for its reduced-calorie light beer, brewed with premium hops, malt, and corn. The brand has a strong presence on social media, with a witty and playful persona that has attracted a significant following on Twitter and Instagram. With the launch of Natural Light Seltzer, the brand aimed to bring the fun and affordability associated with Natural Light to the hard seltzer market.
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Flavours include Aloha Beaches and Catalina Lime Mixer
Natural Light Seltzer, a product of Anheuser-Busch, is a flavour-forward beverage with a 6% ABV. It comes in two fruit-flavoured blends: Aloha Beaches and Catalina Lime Mixer. Aloha Beaches is a combination of mango and peach, giving it a tropical feel. Catalina Lime Mixer, on the other hand, features black cherry and lime flavours. These seltzers were launched in packs of 12, 24, and a 25 oz single-serve can, with packaging that evokes a "beach mode" vibe.
The release of Natural Light Seltzer marked Anheuser-Busch's entry into the booming hard-seltzer market. The seltzers are brewed with a blend of premium hops and a combination of malt and corn, resulting in a clean flavour and a light body. The company behind Natural Light Seltzer, Anheuser-Busch, has a long history of brewing great-tasting, high-quality beers, including well-known brands such as Budweiser, Bud Light, Michelob ULTRA, and Stella Artois.
The name Catalina Lime Mixer may sound familiar, as it is a play on the Catalina Wine Mixer from the iconic 2008 comedy "Step Brothers," starring Will Ferrell and John C. Reily. The movie scene resurfaced in popular culture thanks to the release of this Natural Light beverage. Social media erupted with memes from the film, particularly clips of Will Ferrell's character, Brennan, performing at the fictionalized Catalina Wine Mixer.
While the nutritional information for the 12 oz cans of Aloha Beaches and Catalina Lime Mixer is not readily available, these seltzers are expected to have a higher ABV compared to their competitors. Natural Light Seltzer offers a refreshing and flavourful experience, with a variety of flavours to choose from.
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It is owned by Anheuser-Busch, which also owns Naturdays
Natural Light Seltzer is a hard seltzer with a 6% ABV, which is higher than its competitors. It is owned by Anheuser-Busch, which also owns Naturdays, a strawberry-lemonade-flavoured beer. Anheuser-Busch has been in the business of brewing great-tasting, high-quality beers for more than 165 years. The company owns and operates 12 flagship breweries, 12 craft partners, 14 distributorships, and 23 agricultural and packaging facilities, and employs more than 18,000 people across the United States. Anheuser-Busch is home to several well-known beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of regional craft beer brands.
Anheuser-Busch launched Natural Light Seltzer in 2019 to compete in the rapidly growing hard-seltzer market. The drink was strategically released to coincide with the college back-to-school period, which is often filled with parties and social gatherings. Natural Light Seltzer aimed to differentiate itself from competitors by offering a higher alcohol content, larger cases of 12 and 24 cans, and a lower price point. The drink comes in two fruit-flavoured blends: Catalina Lime Mixer and Aloha Beaches. Catalina Lime Mixer features black cherry and lime flavours, while Aloha Beaches combines mango and peach for a tropical feel.
In addition to Natural Light Seltzer and Naturdays, Anheuser-Busch has also introduced other innovative drinks to the market. For example, Natural Light, introduced in 1977, was the company's first reduced-calorie light beer. It quickly gained popularity and is currently the sixth best-selling beer in America. Natural Light is brewed with a blend of premium hops, malt, and corn, resulting in a clean flavour, light body, and refreshing taste.
Anheuser-Busch continues to anticipate consumer trends and launch new products that meet the demands of its diverse customer base. The company's extensive experience in the beverage industry, combined with its commitment to innovation and quality, has solidified its position as a leading brewer in the United States.
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It is marketed as a fun, affordable drink for parties
Natural Light Seltzer is a fun, affordable drink for parties. It is a hard seltzer with a higher alcohol content than its competitors, at 6% ABV. It is available in larger cases of 12 and 24 cans and is marketed as a fun and affordable drink for parties. The drink was launched in 2019 by Anheuser-Busch, the parent company of Natural Light, to compete with other hard seltzer brands such as White Claw, Bon & Viv, and Truly.
The debut of Natural Light Seltzer followed the launch of Naturdays, a strawberry-lemonade-flavoured beer that gained popularity for its Instagrammable, brightly coloured cans adorned with flamingos. Natural Light Seltzer was strategically released to coincide with the college back-to-school period, which is often filled with alcohol-fuelled welcome-week parties and tailgates. The company anticipated that the drink would appeal to young people who were already loyal consumers of Natural Light's other products.
Natural Light Seltzer offers two fruit-forward flavour blends: Catalina Lime Mixer and Aloha Beaches. Catalina Lime Mixer features black cherry and lime flavours, while Aloha Beaches combines mango and peach for a tropical vibe. These fun and refreshing flavours are perfect for parties and are available in 12-packs, 24-packs, and 25-ounce single-serve cans.
The marketing campaign for Natural Light Seltzer embraced a playful and witty tone, with slogans like "The seltzer you never saw coming" and "That's right, we made a f*ing seltzer." The brand also utilised social media platforms like Twitter and Instagram to engage with their audience and promote their products. One of their campaigns invited people to share on social media why their party needed more flavour, with the chance to win cases of Natural Light Seltzer delivered directly to their party.
Overall, Natural Light Seltzer is designed to be a fun and affordable addition to any party, offering a variety of refreshing flavours with a higher alcohol content than its competitors. Its marketing campaigns and engagement with social media audiences further reinforce its position as a fun and affordable drink option for social gatherings.
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It contains real tequila, natural flavours and no artificial sweeteners
Natural Light Seltzer is made with real tequila, natural flavours, and no artificial sweeteners. It contains premium Hornitos Plata tequila, which is a type of silver tequila. This sets it apart from other hard seltzers on the market, as it offers a unique and bold flavour profile. With real tequila as its base, Natural Light Seltzer delivers an authentic and distinct drinking experience.
The use of real tequila showcases the brand's commitment to quality and craftsmanship. Plata tequila is known for its smooth and refined taste, adding a sophisticated twist to the hard seltzer category. This premium spirit is carefully distilled and crafted to ensure a superior drinking experience. The tequila provides a robust foundation for the drink's flavour profile, enhancing the overall character and complexity.
Natural Light Seltzer is also proud of its use of natural flavours. These flavours are carefully selected to complement the tequila, resulting in a well-rounded and refreshing beverage. The absence of artificial sweeteners further emphasises their commitment to using only the finest, natural ingredients. By excluding artificial sweeteners, Natural Light Seltzer offers a cleaner and more wholesome drinking option.
The combination of real tequila and natural flavours results in a hard seltzer that is both unique and delicious. The tequila adds a depth of flavour that is perfectly balanced by the natural notes of the other ingredients. This careful formulation ensures a smooth and enjoyable drinking experience. The natural flavours enhance the overall taste profile, creating a seltzer that is light, refreshing, and full of character.
Natural Light Seltzer has quickly made waves in the beverage industry with its innovative use of real tequila and natural flavours. By prioritising quality and natural ingredients, they have created a hard seltzer that stands out in the market. This unique blend of premium tequila and carefully selected flavours has earned the appreciation of drinkers seeking something extraordinary. Whether enjoyed on a warm summer day or as a refreshing anytime drink, Natural Light Seltzer delivers a truly exceptional experience.
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Frequently asked questions
Natural Light Seltzer is a hard seltzer that contains alcohol. The alcohol content varies across different locations. For instance, the Missouri variety has 5% ABV, while the Pennsylvania and Mexico varieties contain 5% alcohol by volume. The original Natural Light Seltzer that was launched in 2019 had 6% ABV.
The original Natural Light Seltzer was launched with two flavors: Catalina Lime Mixer and Aloha Beaches. Catalina Lime Mixer is cherry- and lime-flavored, while Aloha Beaches combines mango and peach. Subsequently, more flavors have been introduced, including House Rules, cranberry pineapple, strawberry hibiscus, and watermelon.
Natural Light Seltzer is made by Anheuser-Busch, which is also the company behind the beer brand, Natural Light.
