Noah Vinter
Truly Hard Seltzer is a refreshing alternative to beer, wine, and cocktails. It is crafted with simple, naturally gluten-free ingredients and contains alcohol made from fermented cane sugar. The process of converting sugar into alcohol through fermentation is not new and has been used in rum-making and some beers and bourbons. The final product is a spiked carbonated water with a variety of flavors, such as citrus squeeze containing orange, lime, and grapefruit, or its zesty lemonade mix pack. With 5% alcohol by volume and only 100 calories, it offers a light and crisp drinking experience.
| Characteristics | Values |
|---|---|
| Type of Alcohol | Fermented cane sugar |
| ABV | 5%, some varieties have 8% ABV |
| Calories | 100-110 |
| Sugar | 1-3g |
| Carbohydrates | Not specified, but a source mentions that the majority of the calories come from alcohol, with the remaining calories coming from sugars, other carbohydrates, and other natural ingredients |
| Flavors | Citrus squeeze (orange, lime, grapefruit), zesty lemonade, Los Angeles flavor lab creations |
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What You'll Learn
Truly Hard Seltzer's alcohol content
Truly Hard Seltzer is an alcoholic drink made from fermented cane sugar. The sugar is heated with yeast, which converts the sugar into alcohol. The mixture is then strained, resulting in a colorless and flavourless spirit. This process is commonly used in rum-making and is also used in hard kombucha, some beers, and bourbons.
The alcohol in Truly Hard Seltzer is then made by combining the spirit with carbonated water, real fruit juices from concentrate, and natural flavours. The final product is a refreshing, light, and low-calorie drink with around 1-3 grams of sugar and 5% alcohol by volume (ABV). This is similar to the alcohol content of beer.
Truly Hard Seltzer offers a range of flavours, including citrus squeeze (containing orange, lime, and grapefruit) and a zesty lemonade mix pack. The brand also offers variety packs with limited-edition flavours, such as the Pool Party Pack, which contains four unique flavours.
The majority of the calories in Truly Hard Seltzer come from the alcohol, with the remaining calories derived from sugars, other carbohydrates, and natural ingredients. Truly also offers lemonade, punch, and "unruly" varieties, which are sweetened with a blend of sugar and artificial sweeteners and contain only 1 gram of sugar per 12 ounces.
It is important to note that while Truly Hard Seltzer is not considered a spirit, it is an alcoholic beverage and should be consumed responsibly. The brand's website and packaging emphasize that the product is intended for adults of legal drinking age.
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How it's made
Truly Hard Seltzer is a refreshing alternative to beer, wine, and cocktails. It is crafted with simple, naturally gluten-free ingredients and contains 5% alcohol by volume. The alcohol in Truly is made from fermented cane sugar. This process involves heating sugar with yeast, which converts the sugar into alcohol. The mixture is then strained, resulting in a colorless and flavorless spirit. This production method is not new and has been used in rum-making and some beer and bourbon production for centuries.
To make their drinks, Truly combines this alcohol with seltzer, real fruit juices from concentrate, and natural flavors. The result is a lightly carbonated, low-calorie cocktail with one to three grams of sugar. The majority of the calories in Truly come from the alcohol, with the remaining calories derived from sugars, other carbohydrates, and natural ingredients.
Truly offers a range of flavors to suit all tastes, including citrus squeeze containing orange, lime, and grapefruit, and a zesty lemonade mix pack. Their drinks are also available in variety packs, such as the Pool Party Pack, which offers limited-release flavors perfect for summer.
With only 100-110 calories and 1 gram of sugar per 12 ounces, Truly Hard Seltzer provides a crisp and clean drinking experience. The alcohol in Truly is not a spirit, and it is sold in places without a hard liquor license. It is similar in strength to beer, with 5% ethanol, and can be considered a healthier alternative to other alcoholic beverages.
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Calories and sugar
Truly Hard Seltzer is a refreshing alternative to beer, wine, and cocktails. It is crafted with simple, naturally gluten-free ingredients and contains only 100 calories and 1 gram of sugar per 12-ounce serving. The calories in Truly come primarily from the alcohol, with the remaining calories derived from sugars, other carbohydrates, and natural ingredients. The alcohol in Truly is made from fermented cane sugar, a process similar to rum-making that yields a colorless and flavourless spirit.
The calorie count of Truly Hard Seltzer is notably lower than that of beer or cocktails, contributing to its popularity as a "healthy" alternative. The fermentation process used to create the alcohol results in a small amount of sugar remaining in the final product, with some styles containing only 1 gram of sugar per 12 ounces.
The specific number of calories and sugar content may vary slightly depending on the flavour of Truly Hard Seltzer. For example, the lemonade and punch flavours are sweetened with a blend of sugar and artificial sweeteners, resulting in a slightly higher sugar content. Additionally, the recently launched Pool Party Pack offers limited-release flavours with an ABV of 8%, which may also impact the calorie and sugar content.
Overall, Truly Hard Seltzer is marketed as a light and refreshing beverage, with a focus on keeping the calorie and sugar content relatively low. The combination of natural ingredients, fruit juices, and carbonated water creates a cocktail with a crisp and clean taste that appeals to those seeking a healthier alternative to traditional alcoholic drinks.
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Flavours
Truly Hard Seltzer is a refreshing alternative to beer, wine, and cocktails. It is crafted with simple, naturally gluten-free ingredients and contains alcohol made from fermented cane sugar. The sugar is heated with yeast, which converts the sugar into alcohol. The mixture is then strained, resulting in a colourless and flavourless spirit. This process is not new and has been around since the dawn of humanity; it is most well-known in rum-making but is also used in hard kombucha and some beer and bourbon.
Truly creates its drinks by combining this alcohol with seltzer, real fruit juices from concentrate, and natural flavours. The result is a 100-110 calorie cocktail with one to three grams of sugar and 5% alcohol by volume. The brand plays with flavour in its Los Angeles flavour lab, creating offerings like Citrus Squeeze, which contains orange, lime, and grapefruit, or its Zesty Lemonade Mix Pack.
Truly Lemonade, Truly Punch, and Truly Unruly are sweetened with a blend of sugar and artificial sweeteners. These styles have only one gram of sugar per 12 ounces. The Pool Party Pack offers limited-release flavours perfect for the pool or party, such as Citrus Squeeze and Zesty Lemonade.
The brand also offers a variety of other flavours, including lime, black cherry, mango, and peach. It has also branched out into tequila-based drinks, with flavours like Mango Tamarind and Strawberry Guava, as well as a higher-alcohol beverage called Surge, with cranberry and green apple flavours.
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Comparison to other drinks
Truly Hard Seltzer is a refreshing alternative to beer, wine, and cocktails. It has been described as similar to beer, with 5% alcohol by volume, and is also likened to a vodka or a vodka fruit drink. However, it is not a spirit, as it is sold in restaurants without a hard liquor license. It is a healthier alternative to beer, with fewer calories and sugars.
Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from fermented cane sugar. The sugar is heated with yeast, which converts the sugar into alcohol. The mixture is then strained, leaving a colorless and flavorless spirit. This process is not new and is most well-known in rum-making, but it is also used in hard kombucha, some beer, and bourbon.
Truly's alcohol content is comparable to that of other hard seltzer brands like White Claw, which is the top-selling brand. White Claw's alcohol is made with triple-distilled cane sugar and malted grains like barley, and it also offers a variety of flavors. High Noon takes a different approach by using straight vodka or blanco tequila mixed with fruit juice and seltzer.
Truly stands out from other alcoholic beverages with its emphasis on flavor and refreshment. The brand has a flavor lab in Los Angeles, creating unique offerings like the citrus squeeze, which contains orange, lime, and grapefruit, or the zesty lemonade mix pack. The variety of flavors available ensures there is something for everyone.
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Frequently asked questions
Truly Hard Seltzer contains alcohol made from fermented cane sugar.
The process involves heating sugar with yeast, which converts the sugar into alcohol. The mixture is then strained, resulting in a colorless and flavourless spirit.
Truly Hard Seltzer has an alcohol content of 5% ABV, although some varieties have an ABV of 8%.
Truly Hard Seltzers typically have between 100 and 110 calories.
Truly offers a range of flavours, including citrus squeeze (orange, lime, and grapefruit), lemonade, and a variety pack with limited-release flavours.
