Vivian Marlowe
White Claw is a popular brand of hard seltzers, which are alcoholic beverages made with carbonated water and fruit flavours. In 2020, White Claw released a new line of drinks called White Claw 70, which contain only 70 calories per 12-ounce can. This is 30 fewer calories than the original White Claw drinks, which contain 100 calories. White Claw 70 also has a lower alcohol content than the original, with 3.7% ABV compared to 5% ABV. The new line was released in response to the Sober Curious trend and the growing demand for lower-calorie and lower-ABV options. White Claw 70 is positioned as a healthier alternative to other alcoholic drinks, such as cocktails, which can contain several hundred calories. However, it's important to note that White Claw has also released higher-calorie and higher-ABV options, such as White Claw Surge, which contains 220 calories and 8% ABV.
| Characteristics | Values |
|---|---|
| Calories | 70 |
| Alcohol Content | 3.7% ABV |
| Ingredients | Purified carbonated water, gluten-free alcohol, natural flavours, citric acid |
| Flavours | Pineapple, Clementine |
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What You'll Learn
White Claw 70 contains 3.7% ABV
White Claw 70 is a low-calorie hard seltzer drink that contains 3.7% ABV. This is in contrast to the original White Claw, which contains 5% ABV. The 70-calorie drink is a response to the "Sober Curious" trend, where consumers are increasingly seeking lower ABV options.
The drink is made with seltzer water, a gluten-free alcohol base, and a hint of fruit flavor. It is offered in pineapple and clementine flavors, with no sugar and only 70 calories per 12-ounce can.
White Claw 70 is a great choice for those looking for a drink with fewer calories and a lower ABV. It is a delicious option for those who want a taste of alcohol without the same level of intoxication as higher-ABV drinks.
The release of White Claw 70 provides an alternative to the original White Claw, which has been described as having a ""healthier" halo due to its lower calorie count. The new variation offers a way to enjoy a hard seltzer with even fewer calories and a more moderate alcohol content.
With only 3.7% ABV, White Claw 70 is a drink that can be enjoyed in moderation. It is important to follow the U.S. Dietary Guidelines, which recommend no more than one drink per day for women and no more than two for men.
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The drink is made with gluten-free alcohol
The White Claw 70 is a drink made with gluten-free alcohol. It is a hard seltzer, which is a type of alcoholic beverage that has become increasingly popular in recent years. The White Claw 70 is a lower-calorie and lower-alcohol version of the original White Claw hard seltzer, containing just 70 calories and 3.7% ABV.
The drink is made with a blend of selzter water, fruit flavor, and a gluten-free alcohol base. The gluten-free alcohol used in White Claw 70 is not specifically identified by the company, but it is likely a type of distilled spirit that has been made from gluten-free ingredients or treated to remove gluten. The result is a drink that is safe for people with gluten intolerance or celiac disease to consume.
The use of gluten-free alcohol is a key part of the White Claw 70's appeal, as it allows the drink to be marketed as a healthier alternative to other alcoholic beverages. The gluten-free aspect also contributes to the drink's overall image of being a lighter and more refreshing option. In addition to being gluten-free, White Claw 70 is also low in calories and added sugars, making it a better choice than cocktails or frozen margaritas, which can contain several hundred calories and high amounts of added sugar.
The White Claw 70 is targeted towards consumers who are looking for lower-ABV options and those who are part of the ""Sober Curious" trend, which involves reducing alcohol consumption or choosing low-alcohol beverages. The drink's low-calorie and gluten-free features also make it appealing to health-conscious consumers who want to enjoy an alcoholic beverage without consuming excessive calories or gluten.
The White Claw 70 is just as delicious as the original White Claw but with fewer calories and a lower ABV. It provides a social buzz without the same level of intoxication as higher-alcohol drinks. The gluten-free alcohol base ensures that the drink is inclusive to those with gluten sensitivities and aligns with the product's overall image of being a light and refreshing beverage.
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It has 30 fewer calories than the original
The White Claw 70 is a lower-calorie version of the original White Claw hard seltzer. It contains 30 fewer calories than the original, which typically contains 100 calories per 12-ounce can. The White Claw 70 is a response to the growing demand for lower ABV options and the "Sober Curious" trend in the alcohol industry, catering to consumers seeking lower ABV options. With just 70 calories per can, it offers a more moderate drinking experience without compromising on taste.
The reduced calorie count in the White Claw 70 is achieved by lowering the alcohol content. The original White Claw typically contains 5% ABV, while the White Claw 70 has an alcohol content of just under 4%, or 3.7% ABV. This slight reduction in alcohol percentage makes a significant difference in the overall calorie count, providing a lighter drinking option for consumers.
The White Claw 70 was first introduced in 2020 and quickly gained popularity, especially among those seeking a healthier alternative to traditional alcoholic beverages. With only 70 calories and 0 grams of sugar, it offers a refreshing and guilt-free drinking experience. The lower calorie count also means that consumers can enjoy a social buzz without consuming excessive calories or sugar.
The White Claw 70 is not just a healthier option but also a delicious one. It comes in new and exciting flavors, such as pineapple and clementine, offering a hint of fruit flavor to the crisp, gluten-free alcohol base. The combination of low calories, natural flavors, and a moderate alcohol content has made the White Claw 70 a favorite among those looking for a well-balanced alcoholic beverage.
Overall, the White Claw 70, with its 30-calorie reduction, represents a shift in the alcohol industry towards lower-calorie and lower-ABV options. It caters to health-conscious consumers who want to indulge without compromising their wellness goals. By offering a refreshing and flavorful drinking experience with fewer calories, the White Claw 70 has successfully tapped into a growing market demand.
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White Claw 70 comes in pineapple and clementine flavours
White Claw is a hard seltzer beverage that comes in a variety of flavours, including pineapple and clementine. With 70 calories per 12 fl oz serving, White Claw Hard Seltzer in Clementine offers a refreshing and low-calorie alcoholic drink option. It contains 5 grams of sodium, no carbs, sugar, or fat, and has a clean and refreshing finish. The drink is available for delivery or pickup through services like Instacart, providing convenience and accessibility to those seeking a tasty, low-calorie alcoholic beverage.
White Claw's Pineapple flavour is another 70-calorie hard seltzer option. It has an exceptionally clean finish and a refreshing hint of sweetness. The pineapple variant is described as juicy and tropical, making it an appealing choice for those seeking a sessionable drink. While the exact nutritional information for this flavour is not readily available, the focus on its clean finish and hint of sweetness suggests a similar approach to the Clementine flavour.
The calorie count for these White Claw drinks is lower than the standard 100 calories typically found in hard seltzers. This makes them stand out in the market, attracting health-conscious consumers looking for a "guilt-free social buzz." The hard seltzer category has experienced significant growth, with sales estimates reaching over $25 billion in 2025, a substantial increase from $1.5 billion in 2019.
White Claw's low-calorie offerings, such as the 70-calorie Pineapple and Clementine flavours, contribute to their popularity within the hard seltzer market. The company promotes its drinks as a refreshing and indulgent experience, emphasising the clarity and complexity of its beverages. While wine and other alcoholic beverages may offer different advantages, White Claw's targeted approach to flavour, calorie count, and accessibility has helped it establish a strong presence in the beverage industry.
In summary, White Claw 70 comes in pineapple and clementine flavours, offering consumers a low-calorie, refreshing hard seltzer experience. With convenient delivery options and appealing flavour profiles, these drinks have contributed to the growing popularity of hard seltzers, providing an alternative to traditional alcoholic beverages like wine.
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It's a response to the 'Sober Curious' trend
The White Claw 70-calorie drink is a response to the growing "Sober Curious" trend in the alcohol industry. Sober curious encourages people to reflect on the role alcohol plays in their lives and to be mindful of their drinking habits. It involves questioning the drinking culture and one's pattern of alcohol consumption.
The Sober Curious movement, which originated from a book by Ruby Warrington, has gained popularity, especially among younger generations and on social media. It differs from traditional sobriety as it does not necessarily mean stopping drinking altogether. Instead, it promotes a healthier relationship with alcohol, where individuals can choose to drink less often, in smaller quantities, or opt for non-alcoholic beverages.
The fear of being different or rejected by peers is a common reason why people drink. Social norms and expectations often influence drinking habits, and those who abstain from alcohol may face "sober shaming" or be labelled as boring or antisocial. The Sober Curious movement challenges these norms by advocating for socialising and celebrations without the need for alcohol.
White Claw 70, with its reduced alcohol content and calorie count, caters to individuals embracing the Sober Curious mindset. It offers a lower-calorie alternative to traditional alcoholic beverages, providing a guilt-free social buzz. The product's launch acknowledges the shift in consumer preferences towards low- and no-alcohol options, as people become more conscious of their health and wellness.
The Sober Curious trend has had a notable impact on the alcohol industry. Wine producers, for example, have seen a decrease in sales as consumers opt for hard seltzers like White Claw. Additionally, the sale of non-alcoholic beverages has increased in markets like Denmark, indicating a growing demand for alcohol-free options.
In conclusion, the White Claw 70-calorie drink is a direct response to the Sober Curious movement, which has prompted a shift in drinking habits and industry trends. As consumers become more mindful of their alcohol consumption, beverage companies are adapting their offerings to cater to the growing demand for lower-calorie and non-alcoholic alternatives.
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Frequently asked questions
A 70-calorie White Claw contains 3.7% ABV, which is less than the typical 5% ABV of the original White Claw.
A 70-calorie White Claw contains 0 grams of sugar, compared to 2 grams in the original White Claw.
The ingredients in a 70-calorie White Claw are purified carbonated water, gluten-free alcohol, natural flavors, and citric acid.
