Lena Savoie
Bon & Viv Spiked Seltzer is an alcoholic beverage owned by AB InBev. The drink is inspired by vodka sodas in taste but does not contain any distilled spirits. Instead, the drink is a malt beverage, with its alcohol derived from brewed cane sugar. The beverage has 0 grams of sugar, 90 calories, and is gluten-free. It comes in a variety of flavors, including pear elderflower, clementine hibiscus, prickly pear, and grapefruit.
| Characteristics | Values |
|---|---|
| Alcohol Content | 4.5% ABV |
| Calories | 90 |
| Carbohydrates | 1-2 grams |
| Sugar | 0 grams |
| Ingredients | Purified water, cold-fermented corn sugar, natural fruit flavors, champagne yeast, malted rice, sodium citrate |
| Flavors | Pear Elderflower, Clementine Hibiscus, Grapefruit, Cranberry, Orange, Lime, Lemon-lime, Prickly pear, Black cherry, Classic |
| Gluten | Gluten-free |
Explore related products
What You'll Learn
Bon & Viv Spiked Seltzer contains 4.5% ABV
The brand was the first hard seltzer to run a commercial during the Super Bowl in 2019, with an ad featuring the brand's fictional founders, mermaids Bonnie and Vivian. The company also introduced new flavours, lowered the drink's alcohol content from 6% to 4.5% ABV, and reduced the sugar content, resulting in a lower-calorie beverage.
Bon & Viv Spiked Seltzer is made with purified water and select ingredients, including a blend of cold-fermented corn sugar and natural fruit flavours. The drink has zero grams of sugar, 90 calories, and is gluten-free. It comes in a variety of flavours, including pear elderflower, clementine hibiscus, grapefruit, cranberry, orange, lime, and black cherry.
The product is available for purchase online and in stores, with some delivery services offering it in packs of 12 or 24 cans.
Coffee for Alcohol Overdose: Good or Bad Idea?
You may want to see also
Explore related products
The drink is inspired by vodka sodas but contains no spirits
Bon & Viv Spiked Seltzer is inspired by vodka sodas but contains no spirits. The drink was first launched by Connecticut-based beverage entrepreneur Nick Shields, who was inspired by a group of women ordering vodka sodas at a dive bar in Westport, Connecticut.
The Bon & Viv brand was created by AB InBev, and the name was inspired by the French phrase "bon vivant", meaning one who lives well, has refined taste, and enjoys life. The brand's fictional founders are mermaids named Bonnie and Vivian, who were featured in a Super Bowl ad for the drink in February 2019.
The drink is made with purified water and select ingredients, including a blend of cold-fermented corn sugar and natural fruit flavors. It has zero sugar, 90 calories, and is gluten-free. The alcohol content of Bon & Viv Spiked Seltzer is 4.5% ABV, and it is available in a variety of flavors, including grapefruit, cranberry, orange, lime, and black cherry.
While Bon & Viv Spiked Seltzer is inspired by vodka sodas, it does not contain any distilled spirits. Instead, it is a flavoured malt beverage, with its alcoholic content derived from brewed cane sugar. This unique combination of ingredients gives Bon & Viv its signature refreshing taste, making it a popular choice for those seeking a convenient and tasty alcoholic beverage.
Tobacco and Alcohol: Harming Your Body
You may want to see also
Explore related products
It is instead a malt beverage, with alcohol from brewed sugar
While the name "Bon & Viv" may evoke the French "bon vivant", meaning one who lives well and has refined tastes, the drink itself is not refined in the traditional sense. Instead, Bon & Viv Spiked Seltzer is a malt beverage, with alcohol derived from brewed sugar. This sets it apart from distilled spirits like vodka, which are often the inspiration behind hard seltzers.
The malt beverage category includes drinks made from fermented malted barley, malted wheat, or other malted grains. In the case of Bon & Viv, the malt base is likely one of the key ingredients that gives the drink its unique flavour and characteristics. Malt beverages often have a smoother, more subtle flavour profile compared to distilled spirits, and they can be crafted to showcase specific flavour notes.
Bon & Viv Spiked Seltzer is made with purified water and select ingredients, including a blend of cold-fermented corn sugar and natural fruit flavours. The result is a drink that is not only refreshing but also boasts zero grams of sugar and only 90 calories per 12-ounce serving. This makes it a popular choice for those seeking a lower-calorie alcoholic beverage without sacrificing flavour.
The process of brewing sugar to create alcohol is an ancient one, and it is this time-honoured technique that gives Bon & Viv its kick. While the exact method may vary, the basic principle involves fermenting sugar with yeast, which converts the sugar into alcohol. This produces ethanol, the type of alcohol found in beverages like beer, wine, and, in this case, malt-based spiked seltzers.
The alcohol content of Bon & Viv Spiked Seltzer is 4.5% ABV, which is lower than the original 6% ABV when the brand was known as SpikedSeltzer. This reduction in alcohol content, along with decreased sugar levels, contributes to the beverage's lower calorie count, positioning it as a relatively healthier option among leading hard seltzer brands.
Navigating Alcohol Refusals in Korea: Strategies for Success
You may want to see also
Explore related products
The brand was the first to advertise spiked seltzer during the Super Bowl
Bon & Viv Spiked Seltzer is a popular canned drink that is a flavoured malt beverage with no distilled spirits. Its alcohol content comes from brewed cane sugar. The drink was originally called SpikedSeltzer but was rebranded by its parent company AB InBev in 2019. The rebranded drink was showcased in a Super Bowl ad that same year, making Bon & Viv the first hard seltzer brand to run a commercial during the Super Bowl.
The Super Bowl ad, titled "The Pitch," was a 30-second spot that parodied the TV show "Shark Tank." It featured the brand's fictional founders, mermaids named Bonnie and Vivian, pitching their flavoured alcoholic seltzers to a group of investor "sharks." The mermaids were chosen as a powerful and feminine representation, avoiding the sexualised interpretation often associated with mermaids. The ad was careful to present its female characters in a different light than what is typically seen in alcohol advertising.
The commercial was strategically placed among the first ads to run during the game, aiming to reach a wide audience. The spot was not just a pitch to the investors but also to the American public, as Chelsea Phillips, vice president of AB InBev's "Beyond Beer" division, explained. The Super Bowl debut was a significant milestone for Bon & Viv Spiked Seltzer, helping to establish its unique position in the already saturated spiked seltzer category.
Following its Super Bowl appearance, Bon & Viv continued to build its brand presence. In August 2019, the company announced a partnership with the NFL, becoming the league's first official spiked seltzer sponsor. This deal brought Bon & Viv Classic 16-ounce cans to 27 NFL stadiums nationwide. The brand's commitment to innovation and effective marketing has contributed to its success and helped it stand out in a competitive market.
Treating Sobriety: Navigating the Highs and Lows
You may want to see also
Explore related products
Bon & Viv Spiked Seltzer is gluten-free and contains zero sugar
Bon & Viv Spiked Seltzer is a popular canned drink that contains alcohol, but no distilled spirits. Instead, the drink is a flavoured malt beverage, with its alcoholic content derived from brewed cane sugar. The drink is noted for its low carbohydrate and calorie content, with each 12-ounce pour serving 90 calories, 1 to 2 grams of carbs, and absolutely no sugar.
The absence of sugar in Bon & Viv Spiked Seltzer is a significant selling point for the brand, with its marketing campaigns emphasizing the idea that consumers no longer need to compromise on taste when opting for a healthier drink option. The drink is also gluten-free, making it accessible to a wider range of consumers who are conscious of their gluten intake.
The ingredients used in Bon & Viv Spiked Seltzer are carefully selected, with purified water, cold-fermented corn sugar, and natural fruit flavors being the primary components. The drink comes in a variety of flavors, including Grapefruit, Mango, Cranberry, Pear Elderflower, Clementine Hibiscus, and Prickly Pear.
The brand has gained recognition through its innovative marketing strategies, such as its Super Bowl commercial in 2019, which introduced the brand's fictional founders, mermaids Bonnie and Vivian, to the public. The brand has also partnered with the NFL, further increasing its visibility and reach.
Overall, Bon & Viv Spiked Seltzer's unique combination of zero sugar, gluten-free formula, and appealing flavors has contributed to its success in the spiked seltzer category, offering consumers a refreshing and healthier alternative to traditional alcoholic beverages.
Spraying Alcohol on Frozen Windshields: Safe or Not?
You may want to see also
Frequently asked questions
The alcohol content of Bon & Viv Spiked Seltzer is 4.5% ABV.
Bon & Viv Spiked Seltzer is made using purified water, cold-fermented corn sugar, and natural fruit flavors.
There are 0 grams of sugar in Bon & Viv Spiked Seltzer.
