
Alcoholics may visit liquor stores multiple times a day instead of buying in bulk for various reasons. Firstly, buying smaller quantities helps them deny the extent of their alcoholism, as purchasing a single bottle or can feels less like an indication of alcoholism than buying in bulk. Buying smaller quantities also helps them avoid carrying bulk items, maintain cold beverage temperatures, and manage their consumption throughout the day. Additionally, visiting the store can be a social experience, providing interaction with store clerks and other regulars. Liquor stores may also be part of a rotation to prevent staff from recognizing excessive purchases.
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What You'll Learn
- Alcoholics may be in denial about their addiction and buy small amounts at a time
- They may be trying to avoid the stigma of buying in bulk
- Buying smaller amounts more often can help maintain the illusion of control
- Alcoholics may be trying to hide their addiction by visiting multiple stores
- They may be trying to socialise with store staff and other customers

Alcoholics may be in denial about their addiction and buy small amounts at a time
Alcoholics may be in denial about their addiction and so buy small amounts of alcohol at a time. They may feel that buying a single bottle of wine or a can or two of beer does not make them an alcoholic. As one person puts it: "I'm just thirsty. I'm getting the newspaper anyway, I'll just grab a can of scrumpy while I'm there." Another says: "If I bought the two bottles I'd end up going through a day's worth in the morning as opposed to the three to four shots I'd just end up too drunk to function by 10. If I space my drinking throughout the day and literally physically separate myself from liquor I'd still be able to function like a semi-normal human being."
This behaviour may also be driven by a desire to avoid the stigma associated with alcoholism. Buying in bulk means having to carry bulk and possibly being judged by others. As one person puts it: "It feels a lot less like alcoholism when you buy a bottle of wine three times a day, than it does when you have to have them help you load 21 bottles of wine into your car for the week." Another person describes how they would rotate liquor stores so that no one knew how much they were buying.
Alcoholics may also buy small amounts at a time because they are trying to control their drinking. As one person says: "I know what you mean, I get free drinks at work and my housemate has a new keg in the kegerator, I don't know how I'm ever sober. [...] I actually drink less now than I did before because I actively watch when I drink." Another person says: "Harder to hide multiple bottles. Thought I could control my drinking by having less around."
Finally, buying small amounts at a time may be a way for alcoholics to structure their day. As one person puts it: "It's a method of timing the day. Plus this way they also don't have to share their perceived excess with other homeless."
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They may be trying to avoid the stigma of buying in bulk
Alcoholics may visit liquor stores multiple times a day instead of buying in bulk to avoid the stigma associated with large purchases. They may be in denial about their alcoholism and attempt to justify their frequent, small purchases as casual or impulsive. Buying in bulk would force them to confront the reality of their addiction and the social perception of their excessive consumption.
This behaviour is often driven by a desire to avoid judgement from others and themselves. Alcoholics may feel embarrassed or ashamed if they have to ask for assistance in loading large quantities of alcohol into their cars. They may also be concerned about the perception of store clerks, who may recognize them as regulars and be aware of their drinking habits. By buying smaller quantities, alcoholics can maintain the illusion of control and normalcy, telling themselves that they are just "thirsty" or "picking up a can while getting the newspaper."
The social stigma associated with alcoholism can be a significant barrier to seeking help and recovery. Alcoholics may feel a sense of community and connection with other regulars at the liquor store, which can inadvertently enable their addiction. They may also develop a routine of visiting the store multiple times a day to manage their stress and drinking habits, creating a cycle that is challenging to break.
Additionally, buying in bulk may be impractical for alcoholics who are homeless or have limited financial resources. Purchasing a single bottle or can at a time may be more affordable and manageable, especially if they are concerned about sharing their perceived excess with others.
To address this issue, it is crucial to recognize that alcoholism is a disease and that those struggling with it need support and understanding rather than stigma and shame. By reducing the stigma associated with alcoholism, individuals may feel more empowered to seek treatment and make positive changes in their lives.
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Buying smaller amounts more often can help maintain the illusion of control
Alcoholics may buy smaller amounts of alcohol more frequently to maintain the illusion of control. Purchasing a single bottle of wine or a few cans of beer can feel less indicative of alcoholism than buying alcohol in bulk. This allows the alcoholic to rationalize their behaviour, telling themselves that they are just "thirsty" or getting a drink while also picking up the newspaper.
Buying smaller amounts of alcohol can also help to structure and time the day. It can provide a sense of routine and normalcy, where the alcoholic can function like a "semi-normal human being". This routine may involve buying a drink, enjoying it, and then later, when the effects wear off and stressors resurface, returning to the store to buy another drink.
Additionally, purchasing smaller amounts can be a way to manage one's drinking. Some individuals may find that buying in bulk leads to drinking more than intended, so they opt for smaller quantities to try to control their consumption. This can be a conscious decision, where the individual actively chooses to buy less alcohol to slow down their drinking or avoid overindulging.
Furthermore, buying smaller amounts more frequently can help avoid social stigma and the perception of others. Alcoholics may feel self-conscious about being labelled as an alcoholic by store clerks or others, so they buy smaller quantities to avoid raising suspicions about their drinking habits. They may also rotate between different liquor stores to prevent any one clerk from knowing the full extent of their purchases.
While buying smaller amounts may provide a sense of control, it is important to recognize that alcoholism is a complex addiction. The decision to buy smaller quantities can still be driven by a craving or urge to drink, and the individual may end up consuming the same total amount of alcohol despite their efforts to control their drinking.
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Alcoholics may be trying to hide their addiction by visiting multiple stores
Some alcoholics may also be in denial about the extent of their drinking problem. By only buying a small amount at a time, they can maintain the illusion that they are not an alcoholic. As one person explains:
> "If you don't want to admit to yourself that you're an alcoholic, you'll buy a can or two at a time. 'I'm just thirsty. I'm getting the newspaper anyway, I'll just grab a can of scrumpy while I'm there.' Yes, it's cheaper to get a bottle of vodka, in terms of how much alcohol you get, but it'll go in the same amount of time, and that's much harder to justify to yourself."
Another person describes how they would buy alcohol from multiple stores:
> "I once had 3 liquor stores and several smaller stores in my rotation to keep the gossip about my consumption down."
Visiting multiple stores can also be a way to time the day. As one person explains, buying alcohol in bulk means having to carry it all at once. By making multiple trips to the store, alcoholics can space out their drinking throughout the day and still be able to function like a "semi-normal human being".
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They may be trying to socialise with store staff and other customers
Alcoholics may return to the liquor store multiple times a day because they are trying to socialise with store staff and other customers. Buying smaller quantities of alcohol more frequently means that they can interact with a familiar face at the store without raising suspicion about their consumption.
One person who posted online about their experience as an alcoholic shared that they had a rotation of three liquor stores and several smaller stores that they would visit to keep gossip about their drinking habits down. They also lied about their purchases, saying they were for game nights with friends. Another individual shared that they would buy alcohol from their local bodega, and the staff there knew them.
A former liquor store employee shared that they had daily regulars who would buy large quantities of alcohol. They wondered how many of those people had a circuit of stores they visited to avoid being judged. Another employee at a grocery store that sold beer shared a similar experience, saying that they had regulars who would come in and buy as many tall cans of cheap beer as they could afford.
Alcoholics may also be motivated to return to the liquor store due to the social aspect of drinking. One individual shared that playing cards, dominoes, and cooking dinner with friends pulled them out of the "You have it, so why not drink it?" mindset.
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Frequently asked questions
Alcoholics may be in denial about their alcoholism and so they buy a can or two at a time, telling themselves they are "just thirsty". Buying in bulk would mean having to carry bulk, and cold beers stay cold only for so long. Buying smaller quantities multiple times a day also helps them avoid the social stigma associated with buying in bulk.
A craving for alcohol can be triggered by a mix of emotions: anxiety, longing, depression, unfairness, and impatience. The craving ends with the decision to drink.
Alcoholics may visit multiple liquor stores to avoid being judged by the staff at one particular store. They may also be in denial about their alcoholism and do not want to be labelled as an alcoholic by the staff at their regular store.











































