Noah Vinter
Happy Thursday is a new line of non-carbonated, flavoured alcoholic drinks by Molson Coors. With 4.4% alcohol by volume, Happy Thursday comes in four fruity flavours: strawberry, black cherry, pineapple starfruit, and mango passionfruit. The beverage is designed to appeal to younger drinkers who are more likely to purchase flavoured alcoholic beverages and prefer drinks without bubbles.
| Characteristics | Values |
|---|---|
| Alcohol by volume | 4.4% |
| Flavors | Strawberry, black cherry, pineapple starfruit, and mango passionfruit |
| Packaging | 12-pack variety packs, 16-ounce strawberry, and 24-ounce strawberry and pineapple starfruit singles |
| Texture | Smooth, bubble-free |
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What You'll Learn
Happy Thursday is a canned cocktail with no specific spirit
Happy Thursday is produced by Molson Coors, and it represents their first foray into the flavoured alcohol category. The product was inspired by its target audience, with market research indicating that younger drinkers are increasingly entering the alcohol market through flavoured beverages. Happy Thursday aims to capitalise on the trend of refreshers, similar to the success of hard seltzers a few years ago.
The drink has been described as easy to drink and crushable, with a slight booziness and relatively low calories. However, some reviewers have found it generic and unnotable, stating that it does not taste like much. Despite this, the absence of carbonation and the exotic combination of flavours may appeal to consumers looking for a bubble-free alternative to traditional canned cocktails.
Happy Thursday is sold in 12-pack variety packs and 16-ounce and 24-ounce singles for some flavours. It provides a convenient and portable option for consumers looking for a sweet and slightly alcoholic drink. While it may not be a standout choice for all consumers, it fills a specific niche in the market and offers a different experience from typical canned cocktails due to its lack of a specific spirit base.
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It has 4.4% ABV
Happy Thursday is a new beverage by Molson Coors that contains 4.4% alcohol by volume (ABV). It is a flavoured alcoholic drink, or 'spiked refresher', that is designed to be smooth and bubble-free. The low ABV is part of the drink's appeal, as it allows consumers to enjoy a few drinks without the higher alcohol content of other beverages. It is also described as being 'relatively low calorie'.
The 4.4% ABV is not a notable amount of alcohol, and Happy Thursday does not taste strongly of alcohol. In fact, it has been described as tasting like a non-alcoholic drink, such as an off-brand soda or a sugar-sweetened version of a soft drink. The drink is designed to be easy to drink, and its low ABV is part of this.
Happy Thursday is aimed at younger legal-age drinkers, who are more likely to buy flavoured alcohol beverages. The drink comes in four flavours: strawberry, black cherry, pineapple starfruit, and mango passionfruit. These flavours were chosen based on the preferences of younger drinkers, who are more likely to enjoy fruity and flavourful beverages.
The low ABV of Happy Thursday makes it a good option for social gatherings such as pool parties or cookouts, where drinkers might want to consume multiple drinks without the higher alcohol content of other beverages. The drink is also designed to be bubble-free to avoid bloating from carbonation, which is another feature that is appealing to younger drinkers.
Overall, the 4.4% ABV of Happy Thursday is a key feature of the beverage, allowing it to be a smooth, easy-drinking, and relatively low-calorie option for consumers who enjoy flavoured alcoholic drinks.
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Flavours include strawberry, black cherry, pineapple starfruit and mango passionfruit
Happy Thursday is a line of alcoholic beverages from Molson Coors. It contains 4.4% alcohol by volume and is designed to cater to the preferences of younger legal drinking age (LDA) consumers. The drink is co-created with members of the Gen Z community and offers an easy-drinking and flavorful beverage. Notably, it is "bubble-free", containing no carbonation to prevent bloating, which is considered a top barrier for Gen Z drinkers.
Happy Thursday comes in four fruit flavours: strawberry, black cherry, pineapple starfruit, and mango passionfruit. The strawberry flavour is described as sweet and sugary, with a taste similar to sliced fruit or strawberry Fanta without the fizz. It has a soothing lavender colour and an inviting aroma. The black cherry flavour is well-balanced, with a touch of tartness and none of the medicinal taste that is sometimes associated with this flavour.
Pineapple starfruit combines the sweetness of pineapple with the zesty, citrusy notes of starfruit, resulting in a bright fusion reminiscent of a tropical paradise. This flavour is bold yet balanced, with the starfruit softening the acidic edge of the pineapple. The mango passionfruit flavour blends the tropical sweetness of mango with the tangy tartness of passionfruit. Passionfruit tends to leave a dry sensation in the mouth, but the combination with mango creates a creamy texture.
Overall, the flavours of Happy Thursday are designed to provide a refreshing weekend feel, with a mix of familiar and unique notes. The drinks are smooth and bubble-free, catering to the trend of de-carbonated beverages on social media. They offer a unique drinking experience, with a soft and light texture that sets them apart from standard seltzers.
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The drink is targeted at younger drinkers
Happy Thursday is a new drink by Molson Coors that is targeted at younger drinkers. The beverage maker has chosen four familiar and unique flavours – strawberry, black cherry, pineapple starfruit, and mango passionfruit – that appeal to the preferences of Gen Z drinkers. These flavours mask the taste of alcohol, making it easy to drink. The drink is also bubble-free, addressing the bloating concerns of younger consumers.
Happy Thursday is a "first-of-its-kind" alcohol refresher in the market. It is non-carbonated with 4.4% alcohol by volume. The drink is smooth and refreshing, with a slight alcoholic kick. It is designed to be a trendy, social media-inspired alternative to beer and carbonated drinks.
The target audience for Happy Thursday is younger legal-age drinkers who are more likely to purchase flavoured alcohol beverages. According to Circana data, these drinkers are entering the alcohol market through flavoured drinks and refreshers. Happy Thursday aims to capitalise on this trend, similar to how hard seltzers gained popularity outside of the alcohol category.
The drink's marketing and packaging also cater to younger drinkers. It is sold in 12-pack variety packs and 16-ounce and 24-ounce singles, making it convenient for social gatherings. The slim cans and exotic flavours create a unique and exciting image, attracting younger consumers who are seeking a trendy and refreshing drinking experience.
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It is produced by Molson Coors
Happy Thursday is a new product line from Molson Coors, a well-known beverage company. It is a flavoured alcohol beverage, marking the company's first foray into this category. Molson Coors has developed this product to meet the preferences of younger legal-age drinkers, specifically those aged 21-26, who are more likely to purchase flavoured alcoholic drinks. This demographic has expressed a desire for fruity, flavourful beverages without carbonation, and Happy Thursday aims to deliver on that.
The product is a spiked refresher, with a smooth, bubble-free texture and a 4.4% alcohol by volume content. It is designed to be easy to drink and targets those who enjoy fruity flavours but want to avoid the bloating associated with carbonation. Happy Thursday comes in four different flavours: strawberry, black cherry, pineapple starfruit, and mango passionfruit. These flavours were chosen based on the preferences of the target audience, aiming to offer a mix of familiar and unique tastes.
Molson Coors' decision to launch Happy Thursday was influenced by the success of hard seltzers a few years ago. The company recognised a similar opportunity to capitalise on a trend outside of the traditional alcohol space. By launching Happy Thursday, Molson Coors is responding to consumer demands and aiming to drive incremental value. The product is sold in 12-pack variety packs and 16-ounce and 24-ounce singles for the strawberry and pineapple starfruit flavours.
Happy Thursday has received mixed reviews, with some praising its sweet and fruity flavours, smooth texture, and low calorie content. However, others have found it generic and unremarkable in terms of taste. Despite the mixed reactions, Happy Thursday represents Molson Coors' effort to innovate and cater to the changing preferences of consumers, especially the younger legal-age drinking demographic.
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Frequently asked questions
Happy Thursday is a line of flavoured alcoholic beverages produced by Molson Coors.
Happy Thursday is a non-carbonated, bubble-free drink with 4.4% alcohol by volume. It does not contain a specific spirit.
Happy Thursday comes in four flavours: strawberry, black cherry, pineapple starfruit, and mango passionfruit.
Happy Thursday is targeted towards younger legal-age drinkers, specifically those in the Gen Z demographic (21-26 years old).
