Lena Savoie
The world's most popular alcoholic beverage is beer, with nearly 400 billion litres consumed every year. Vodka is the most consumed liquor in the United States and the world's most popular spirit brand. Smirnoff is the most popular vodka brand globally, with 28.1 million 9L cases sold in 2022. In the United States, Americans consumed over 2.5 million cases of Smirnoff in 2019 alone. Other popular liquors include whiskey, gin, tequila, rum, brandy, and cognac.
| Characteristics | Values |
|---|---|
| Most sold alcohol in the world | Jinro Soju |
| Number of 9-litre cases sold worldwide in 2022 | 100.9 million |
| Revenue from soju sales in 2022 | $1.13 billion |
| Country of origin | South Korea |
| Manufacturer | HiteJinro |
| World's biggest-selling vodka brand | Smirnoff |
| Number of 9-litre cases sold worldwide by Smirnoff in 2022 | 28.1 million |
| World's most consumed liquor in the United States | Vodka |
| Number of 9-litre cases sold in the US in 2021 | 78.1 million |
| World's most popular hard seltzer brand | White Claw |
| Number of 9-litre cases sold by White Claw in 2022 | 59 million |
| World's best-selling cream liqueur | Baileys |
| Number of bottles sold by Baileys in 2021 | Over 2 billion |
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What You'll Learn
Vodka is the most consumed liquor in the US
While vodka is the most consumed liquor in the US, whiskey is the most popular liquor type in most US states. However, vodka is a close second, and in some sources, it is suggested that vodka and whiskey are the most popular liquors in 33 different states. Vodka dominates in the Northeast, with whiskey being more popular in the West, South, and Midwest.
Tequila is also growing in popularity in the US, surpassing whiskey in retail sales in 2021. Tequila is particularly popular in states with strong Mexican influences, such as California, Texas, and Arizona. In 2023, Texas was the highest consumer of tequila per restaurant location, with Georgia, Arizona, and Florida also being top consumers.
Globally, the most popular spirit brand is Jinro Soju, a Korean brand that sold 65,660,000 nine-litre cases in 2013. In 2022, it sold 100.9 million nine-litre cases worldwide.
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Jinro Soju is the most popular spirit brand globally
Jinro Soju is made from a blend of barley, rice, sweet potato, and tapioca. It has been produced since 1924 and is considered Korea's most famous and most consumed alcoholic beverage. It has been called the country's "national drink." The brand has constantly held its place as the number one Soju brand in Korea, revolutionizing the country's drinking culture. It is also the largest spirit brand in the world by volume, according to the International Wine and Spirits Research (IWSR). In 2013, Jinro Soju sold 65,660,000 nine-liter cases, and in 2022, it sold 100.9 million nine-liter cases worldwide.
The success of Jinro Soju can be attributed to its versatility, affordability, and smooth, refreshing taste. It can be enjoyed neat, on the rocks, or mixed with other beverages. The brand also offers flavored Soju, such as grapefruit, green grape, and plum. Jinro Soju has received numerous awards in the International Spirits Competition for its exceptional taste and quality. The brand's nearly century-long history of spirit-making artistry and passion for blending spirits from the finest natural resources of Korea have contributed to its popularity.
In addition to its original Soju, Jinro also produces other alcoholic beverages, such as raspberry wine, plum wine, and rice wine. Jinro Soju has played a significant role in K-Dramas, influencing the drinking habits of viewers. Its popularity has made it a well-known spirit brand worldwide, contributing to its status as the most popular spirit brand globally.
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White Claw is the world's most popular hard seltzer brand
The world's most popular hard seltzer brand is White Claw. White Claw is manufactured by the Mark Anthony Group, a subsidiary of Mark Anthony Brands, and was introduced in 2016. The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavour. The alcohol base is primarily composed of sugar, with smaller amounts of yeast, water, and trace amounts of malted gluten-free grains.
White Claw experienced tremendous growth after its launch, and by 2019, it was the top-selling hard seltzer in the United States, accounting for over half of all total hard seltzer sales in the country. Its popularity was fuelled by social media, with viral videos circulating and slogans like "Ain't no laws when you're drinking Claws" gaining traction. In 2020, White Claw recorded a 246.7% increase in sales compared to the previous year.
The brand has continued to innovate, introducing new flavours and expanding into markets like Canada. In 2023, White Claw released non-alcoholic seltzers, catering to a wider range of consumers. With its dominance in the hard seltzer category, White Claw has become synonymous with the drink itself, as evidenced by its strong market share and continued growth.
White Claw's success has attracted competitors, with various brands entering the hard seltzer market. Despite this, White Claw has maintained its position as the world's most popular hard seltzer brand, solidifying its place in the highly competitive alcoholic beverage industry.
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Baileys is the world's best-selling cream liqueur
When it comes to the world's most sold alcohol, various sources cite different drinks. Beer is the most widely consumed alcoholic beverage globally, with vodka being the most consumed liquor in the United States. Jinro Soju, a South Korean rice liqueur, has been named the world's best-selling spirit by some, while others claim that tequila is the second most popular spirit worldwide, behind vodka.
However, when it comes to cream liqueurs, Baileys is the undisputed leader. With over 2 billion bottles sold in 2021, Baileys is the world's first and best-selling cream liqueur. Invented in London in 1973 by a team led by Tom Jago, Baileys Irish Cream was introduced to the market in 1974 as the original Irish cream. It is produced and bottled exclusively in Ireland and sold in over 160 countries.
Baileys is a blend of aged Irish whiskey, Irish dairy cream, cocoa, and vanilla. The cream used in Baileys comes from Tirlán, an Irish dairy company, and the milk is sourced from small, family-owned farms. The liqueur has a declared alcohol content of 17% by volume, and the manufacturer guarantees its taste for two years from production, regardless of whether the bottle is opened or refrigerated.
Over the years, Baileys has expanded its product line, introducing new flavours such as Pumpkin Spice, Strawberries & Cream, Red Velvet Cupcake, and Apple Pie. They have also launched vegan-friendly options like Baileys Almande, made with sweet almond oil, cane sugar, and vanilla. Baileys continues to be a powerhouse brand, constantly innovating and releasing new varieties to maintain its position as the world's best-selling cream liqueur.
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Beer, lager, and cider are the most consumed alcoholic drinks worldwide
In the UK, cider has seen significant growth in popularity over the last decade, with a 5.2% increase in off-trade value sales in the past year. About 47.8% of UK households now regularly buy cider. Globally, the market for alcoholic beverages is driven by the increasing young-adult demographic, high disposable income, and consumer demand for premium products. North America and the Asia-Pacific region are expected to dominate the market in the coming years.
While beer, lager, and cider are the most consumed alcoholic drinks worldwide, other spirits like whiskey, gin, rum, and brandy are also popular. In 2023, the best-selling spirit brand in the world was Jinro Soju, a South Korean rice liqueur. It sold 100.9 million 9-litre cases worldwide in 2022 and is known for its versatility, affordability, and refreshing taste. White Claw, a hard seltzer brand, sold 59 million 9-litre cases in 2022, making it the most popular hard seltzer globally.
In India, Officer's Choice is the best-selling whisky, while Royal Challenge is also among the top-selling brands. In the Philippines, Tanduay is a popular rum, and Emperador is the world's favourite brandy. Tequila's popularity has been on the rise in the United States, surpassing whiskey retail sales in 2021 and becoming the second best-selling spirit after vodka. Baileys, the world's first and best-selling cream liqueur, sold over 2 billion bottles in 2021.
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Frequently asked questions
Jinro Soju is the most popular spirit brand in the world. In 2022, it sold 100.9 million 9-liter cases worldwide.
Baileys is the world's first and best-selling cream liqueur. In 2021, it sold over 2 billion bottles.
White Claw is the most popular hard seltzer brand in the world, with 59 million 9-liter cases sold in 2022.
Vodka is the most consumed liquor in the United States and has been since 1970. Smirnoff is the most popular vodka brand in the world.
Officer's Choice is the world's biggest-selling whisky and the best-selling Indian whisky.
