Theo Nash
Truly Spiked & Sparkling is a hard seltzer beverage that was introduced in 2018 to meet the growing demand for carbonated bottled water and low-calorie alcoholic drinks. The alcohol in Truly Spiked & Sparkling is made from cane sugar and the drink comes in three styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate. Each serving contains 100 calories, 2 grams of carbs, and 5% alcohol by volume, making it a popular choice for health-conscious consumers.
| Characteristics | Values |
|---|---|
| Type | Hard seltzer, adult seltzer, mature seltzer, spiked selzer, hard sparkling alcoholic water |
| Ingredients | Filtered water, alcohol, natural flavours, fruit juice from concentrate, citric acid, sodium citrate |
| Alcohol Type | Made from cane sugar or malted barley |
| ABV | 5% |
| Calories | 100 |
| Carbohydrates | 2g |
| Sugar | 1g |
| Gluten | Gluten-free |
| Nutritional Information | Displayed on packaging |
| Price | $9.99-$10.99 for a 6-pack |
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What You'll Learn
Truly Spiked & Sparkling contains alcohol made from cane sugar
Truly Spiked & Sparkling is a refreshing alternative to beer, wine, and cocktails. It is a hard seltzer, which is a type of highball drink containing carbonated water, alcohol, and often fruit flavourings. In the US, the alcohol is usually made by fermenting cane sugar or malted barley, and this is the case for Truly Spiked & Sparkling.
The drink was developed in response to two significant trends in the beverage world: the growth in the consumption of carbonated bottled water in the US, and an overall interest in low-calorie alcoholic beverages. Truly Spiked & Sparkling is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in three styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate. Each can or bottle contains just 100 calories, 2 grams of carbs, and 5 percent alcohol by volume (ABV).
The fermentation process of hard seltzers involves directly fermenting a sugar base, which yields discolouration in the product. Therefore, effective filtration practices are necessary to remove any unwanted colours and odours. A common filtration process is carbon treatment, which uses CARBOFIL RW, RHC or CA filter sheets. This creates a plain alcohol base to which flavour can be added.
Hard seltzers have become increasingly popular in recent years, with sales of the most popular US hard seltzer brand, White Claw, growing 85% in a single year. The rise in popularity has been attributed to increased demand from health-conscious consumers, as hard seltzers are marketed as a 'healthy' alternative to other alcoholic drinks. They are also often advertised in a gender-neutral way, which has contributed to their broad appeal.
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It's a low-calorie alcoholic beverage
Truly Spiked & Sparkling is a low-calorie alcoholic beverage, with just 100 calories and 1 gram of sugar per serving. It is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. The beverage is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate. Each style offers a unique flavour profile, from the slightly tart Colima Lime to the fresh and tangy Grapefruit & Pomelo, and the juicy sweetness of Pomegranate.
The inspiration behind Truly Spiked & Sparkling stemmed from two significant trends in the beverage industry: the growing consumption of carbonated bottled water and an interest in low-calorie alcoholic drinks. The creators of Truly Spiked & Sparkling sought to develop a beverage that combined these two trends, resulting in a delicious, low-calorie alcoholic sparkling water.
Truly Spiked & Sparkling is part of the hard seltzer category, which has gained immense popularity in recent years. Hard seltzers are known for their relatively low alcohol content, typically around 5% ABV, and their calorie content is derived mostly from fructose. The rise in demand for hard seltzers can be attributed to health-conscious consumers seeking "healthier" alternatives to traditional alcoholic beverages.
While hard seltzers are often marketed as healthy options, nutritionists caution that they are not inherently healthy beverages. However, they can be a lighter alternative to wine, beer, or cocktails, offering convenience and ease to active and social drinkers. Truly Spiked & Sparkling, in particular, positions itself as a refreshing and crisp option, providing a modern twist to the classic sparkling water.
With its low-calorie content and fruit-forward flavours, Truly Spiked & Sparkling has become a popular choice for those seeking a balanced alcoholic beverage. Its simple and natural ingredients also appeal to health-conscious consumers who want to make their calories count. Truly Spiked & Sparkling has successfully tapped into the growing demand for low-calorie alcoholic options, offering a delightful and refreshing experience.
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It's available in three styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate
Truly Spiked & Sparkling is a refreshing spiked sparkling water with a hint of fruit. It is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in three styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate.
Colima Lime is made with limes from Colima, a small state on the Pacific Coast of Mexico. It is slightly tart with a crisp, subtle sweetness. Grapefruit & Pomelo has a fresh aroma of citrus, followed by tart and tangy notes. Pomelo, a lesser-known citrus fruit, contributes an undercurrent of sweetness to balance the grapefruit.
Pomegranate is known for its juicy sweetness, complemented by a slight tart flavour. This style is clean, crisp, and refreshing with a hint of this juicy super fruit. It is a perfect alternative for active and social drinkers looking for a light, refreshing drink.
Truly Spiked & Sparkling was developed to meet the growing demand for low-calorie alcoholic beverages. It provides a delicious solution with just 100 calories and 2 grams of carbs per serving.
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$38.39 $43.99
It's a refreshing alternative to wine, beer and cocktails
Truly Spiked & Sparkling is a refreshing alternative to wine, beer, and cocktails. It is a hard seltzer, a type of highball drink containing carbonated water, alcohol, and often fruit flavourings. The alcohol in Truly Spiked & Sparkling is made from cane sugar, and it is crafted with simple, naturally gluten-free ingredients. It is also free from artificial flavours and sweeteners.
The drink was inspired by two significant trends in the beverage world: the growth in the consumption of carbonated bottled water in the US, and an overall interest in low-calorie alcoholic beverages. Truly Spiked & Sparkling offers a delicious solution for those seeking a refreshing, low-calorie alcoholic drink. With just 100 calories and 2 grams of carbs per serving, it is a light and convenient option for active and social drinkers.
The brand debuted in 2016 and quickly became a leader in the spiked seltzer category, with sales volumes tripling in 2018 and likely again in 2019. The upward trajectory has continued, with Truly Spiked & Sparkling now available in all 50 states and in nearly 20 major markets throughout the US. The drink is also expected to launch in more locations soon.
Truly Spiked & Sparkling is crafted with simple ingredients and contains no artificial flavours or sweeteners. It is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate. Each style offers a unique flavour profile, from the slightly tart Colima Lime to the fresh aroma of Grapefruit & Pomelo, and the juicy sweetness of Pomegranate. With its crisp and refreshing taste, Truly Spiked & Sparkling provides a modern and grown-up twist to the classic sparkling water.
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It's a gender-neutral drink
Truly Spiked & Sparkling is a canned cocktail drink that contains alcohol made from cane sugar. It is a modern twist on the classic sparkling water, with a touch of fruit. It is crafted with simple, naturally gluten-free ingredients and contains just 100 calories and 2 grams of carbs per serving. The drink is available in three styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate.
Truly Spiked & Sparkling is an example of a hard seltzer, or adult seltzer, which is a type of highball drink containing seltzer (carbonated water), alcohol, and often fruit flavourings. Hard seltzers typically have an alcohol content of around 5% and are marketed as a healthy alternative to other alcoholic drinks. They are also often promoted as gender-neutral drinks, with advertising targeting both men and women. This gender-neutral approach has contributed to the surge in popularity of hard seltzers.
The concept of hard seltzers started in 2013 with the branding style 'Spiked Seltzer', which was first brewed in Westport, Connecticut. Other hard selters gained popularity in 2018, with the most popular US brand, White Claw, experiencing an 85% growth in sales in just one year. The success of hard seltzers has been attributed to increased demand from health-conscious consumers, as well as their trendiness.
Hard seltzers have a massive social media presence, often depicting healthy people drinking and having fun. This type of marketing has further promoted the message that hard seltzers are a healthy and trendy alcoholic alternative. While hard seltzers may be marketed as gender-neutral, it's important to note that they are not a solution to gender inequality. However, their gender-neutral branding has contributed to their widespread appeal and success in the beverage market.
Overall, Truly Spiked & Sparkling is a gender-neutral drink that fits into society's current ideas about consumption habits. It offers a modern twist on classic sparkling water, providing a convenient and refreshing option for active and social drinkers.
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Frequently asked questions
Truly Spiked and Sparkling is a hard seltzer beverage with 5% ABV. It is a refreshing alternative to beer, wine, and cocktails.
The alcohol in Truly Spiked and Sparkling is made from cane sugar.
Truly Spiked and Sparkling is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate.
Truly Spiked and Sparkling contains just 100 calories and 2 grams of carbs per serving.
