
The 2022 World Cup in Qatar saw a ban on alcohol sales in stadiums, a decision that came just 48 hours before the first match and was described as non-negotiable by the Qatari royal family. This move was met with mixed reactions, with some fans expressing disappointment and feeling misled by FIFA, while others, including families, supported the ban to prevent drunk fan-related violence and ensure a comfortable experience for all attendees. Qatar's strict Islamic faith and associated restrictions on alcohol, along with concerns about excessive drinking and its potential impact on security and local residents, contributed to the last-minute decision. The ban also had financial implications, affecting FIFA's $75 million sponsorship agreement with Budweiser and resulting in compensation owed to the brand's parent company, AB InBev.
| Characteristics | Values |
|---|---|
| Country | Qatar |
| Year | 2022 |
| Reasoning | Qatar is an Islamic country with Muslims, and alcohol is forbidden in Islam |
| Decision-maker | The Qatari royal family |
| Decision timing | 48 hours before the first match |
| Decision description | Non-negotiable |
| Alcohol availability outside the World Cup | Allowed for non-Muslim residents and visitors over 21 at licensed hotels, bars, and clubs |
| Alcohol availability during the World Cup | Available at hospitality boxes, fan zones, and licensed venues |
| Impact on sponsors | Budweiser, the official beer sponsor, lost money |
| Impact on FIFA | Lost about £40m in compensation to AB InBev, the owner of Budweiser |
| Fan reaction | Mixed, some were disappointed, while others were relieved |
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What You'll Learn

Qatar's strict Islamic faith
Qatar is a Muslim-majority country with Islam as its state religion. The country is known for its strict Islamic faith, which is reflected in its laws, customs, and practices. The constitution of Qatar states that Sharia law, or Islamic law, shall be "a main source" of legislation.
The country's national mosque is named after the 18th-century religious figure, Mohammed Ibn Abdul-Wahhab, who propagated the ultraconservative interpretation of Sunni Islam known as Wahhabism. Visitors to mosques in Qatar are expected to dress conservatively, with men covering their knees and women wearing loose-flowing robes known as abayas and headscarves.
Islamic studies is a core class that all Qatari and Muslim citizens must take in most schools in Qatar. The adhan, or the Islamic call to prayer, is also an important religious tradition in Qatar, with the call being broadcast from mosques across the nation five times a day to announce the prescribed prayer times.
While Qatar allows the sale and consumption of alcohol in licensed hotels, bars, and clubs for non-Muslim residents and visitors over 21, it is heavily restricted. It is illegal to consume alcohol in public or to drive under the influence of alcohol. These regulations on alcohol are a reflection of Qatar's Islamic faith and values.
The decision to ban alcohol at the 2022 World Cup came directly from the Qatari royal family and was described as "non-negotiable." The family was concerned that excessive, visible drinking during the World Cup could lead to security issues and cause disruption for the local population. This decision resulted in a loss for Budweiser, FIFA's official beer sponsor, and cost FIFA millions in compensation.
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Security issues and disruption
Qatar's decision to ban alcohol at the 2022 World Cup was influenced by security concerns and the desire to prevent disruption for the local population. The Qatari royal family, who made the "non-negotiable" decision, was concerned that excessive and visible drinking could lead to security issues. This decision was made just 48 hours before the first match, affecting FIFA's official beer sponsor, Budweiser, and resulting in a financial loss for them.
The ban on alcohol sales in stadiums and their perimeters was a significant and unexpected change, especially since Qatar had promised a softer and more relaxed environment for the games. This decision was influenced by the country's strict Islamic faith, which expects restrictions on alcohol. While alcohol is allowed in Qatar, it is heavily restricted to non-Muslim residents and visitors over 21 in licensed hotels, bars, and clubs.
The potential security issues and disruption from alcohol consumption were a primary concern for the Qatari royal family. This decision was made to ensure everyone inside the World Cup stadiums felt comfortable, considering the large number of supporters from Gulf and Asian countries where drinking alcohol is not part of the culture. The host country authorities and FIFA aimed to provide an enjoyable, respectful, and pleasant experience for all fans, accommodating different cultural norms and expectations.
The alcohol ban at the World Cup stadiums in Qatar sparked mixed reactions. Some visitors criticised the decision, feeling misled by FIFA, especially due to the last-minute nature of the announcement. However, many Qatar-based fans, including families, supported the move, expressing concerns about potential alcohol-fuelled violence and unruly behaviour, similar to incidents at previous sporting events like the Euro 2020 championship final at Wembley Stadium.
While the ban may have disappointed some fans who consider drinking alcohol an integral part of the football match experience, it was a relief for others, particularly those with families. Additionally, the ban might have inadvertently increased the risk of binge drinking outside the stadiums, as fans unable to purchase alcohol during the match may have consumed large amounts before or after, potentially leading to negative consequences. Overall, the decision to ban alcohol at the 2022 World Cup in Qatar was driven by security concerns, cultural considerations, and the desire to create a comfortable and inclusive environment for all fans.
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Alcohol sponsorship deals
Qatar's decision to ban alcohol at the 2022 World Cup was influenced by its strict Islamic faith and cultural norms. The country has always had heavy restrictions on alcohol, with only non-Muslim residents and visitors over 21 allowed to consume alcohol in licensed venues. The Qatari royal family's decision to ban alcohol sales at World Cup stadiums was described as "non-negotiable," prioritizing the comfort and cultural sensitivity of all fans, particularly those from Gulf and Asian countries where drinking alcohol is not customary.
This decision had significant financial implications, costing FIFA and its official beer sponsor, Budweiser, millions in lost revenue and potential legal action. Budweiser, with a $75 million sponsorship agreement with FIFA, faced a major breach of contract. The sudden ban just two days before the tournament started left fans disappointed and frustrated, with some feeling misled by FIFA.
Despite the ban, Qatar generated over a billion more in revenue than Russia, the previous World Cup host. This suggests that alcohol sales are not the primary driver of revenue for host countries. Qatar's decision also highlighted the potential conflict between cultural values and commercial interests in major sporting events.
Looking ahead to the 2034 World Cup in Saudi Arabia, there are similar concerns about alcohol availability. Saudi Arabia has a long-standing ban on alcohol, rooted in its conservative social norms and alignment with Islamic values. While Saudi Arabia plans to lift the ban at 600 tourist locations by 2026 to attract visitors, alcohol will still be prohibited in public areas, homes, shops, and fan zones. FIFA has indicated that alcohol sales in stadiums are unlikely, respecting Saudi Arabia's cultural boundaries.
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Drunk fan behaviour
Qatar's decision to ban alcohol at the 2022 World Cup was influenced by concerns over drunk fan behaviour. The country's strict Islamic faith played a significant role in the decision, as alcohol consumption is prohibited in Islam. While Qatar allows non-Muslim residents and visitors over 21 to consume alcohol in licensed venues, drinking in public or driving under the influence is illegal.
The Qatari royal family's decision to ban alcohol sales at World Cup stadiums was described as "non-negotiable." They cited concerns that excessive, visible drinking could lead to security issues and cause disruption for locals. This decision was made just 48 hours before the first match, despite previous promises that alcohol would be available in stadiums and fan zones.
The ban on alcohol sales in stadiums impacted FIFA's sponsorship agreement with Budweiser, resulting in a significant financial loss for both parties. Despite this, FIFA and Budweiser extended their partnership until the 2026 World Cup.
Looking ahead to the 2034 World Cup in Saudi Arabia, there are similar concerns about drunk fan behaviour. Saudi Arabia has a long-standing ban on alcohol, and producing, importing, or consuming alcohol is punishable by harsh penalties. While there have been recent moves to lift the ban at select tourist locations to attract visitors, alcohol will still be prohibited in public areas, including stadiums and fan zones.
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Drinking culture in host country
Qatar, the host country of the 2022 FIFA World Cup, is a Muslim country with strict regulations on alcohol consumption. While alcohol consumption is not completely prohibited in the country, it is heavily restricted and sensitive. Only non-Muslim residents and visitors over the age of 21 are permitted to consume alcohol in licensed hotels, clubs, and bars. It is important to note that drinking in public, including during the Islamic holy month of Ramadan, is strictly prohibited and punishable by law. Those who wish to drink are advised to do so in private spaces or residences, ensuring that the alcohol is purchased through legal means.
The decision to ban alcohol sales during the World Cup came directly from the Qatari royal family and was described as "non-negotiable." This decision was made just 48 hours before the first match, causing a loss for Budweiser, FIFA's official beer sponsor. The royal family's concerns centred on the potential for excessive, visible drinking to lead to security issues and cause disruption for the local population.
While some fans may argue that drinking alcohol is an integral part of the football match experience, the ban may have been a prudent move for Qatari society. It is important to respect the cultural and religious customs of the host country, especially during Ramadan or other religious periods. Additionally, Qatar has a zero-tolerance policy for drinking and driving, with strict penalties for anyone found driving under the influence.
The alcohol ban during the World Cup did not extend beyond the stadiums, as alcohol was still permitted in Qatar outside these venues. This distinction allowed fans who wished to drink to do so in designated areas, while also respecting the cultural norms and laws of the host country.
The host country's drinking culture and regulations are essential considerations for visitors and tourists attending the World Cup. By understanding and adhering to these norms, visitors can ensure a safe and respectful experience during their stay in Qatar.
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Frequently asked questions
Qatar banned alcohol at the 2022 World Cup due to concerns that excessive, visible drinking could lead to security issues and cause disruption for the local population. The decision came directly from the Qatari royal family and was described as "non-negotiable".
Alcohol is allowed in Qatar, but it is heavily restricted. Only non-Muslim residents and visitors over 21 are allowed to drink. Non-Muslim residents and visitors can purchase alcohol at licensed hotels, bars, and clubs and bring in limited amounts of alcohol for personal consumption.
The alcohol ban at the 2022 World Cup sparked mixed reactions. Some visitors criticised the decision, while others, including families, supported it. The ban may have disappointed some fans who consider drinking alcohol to be an integral part of the football match experience.
Yes, the alcohol ban at the 2022 World Cup affected Budweiser, FIFA's official beer sponsor. The ban resulted in a loss for the company, as tens of thousands of kegs of Budweiser had to be removed from stadiums.
Alcohol is expected to be banned entirely at the 2034 World Cup in Saudi Arabia. The Saudi ambassador to the UK has stated that there will be "no alcohol at all", as the country has a dry culture. However, there are reports that Saudi Arabia will lift its long-standing booze ban at 600 tourist sites by 2026 to attract visitors ahead of the 2034 World Cup.










































