
Alcohol has been a significant part of American culture since its colonial days. In the 1770s, the average adult male in the colonies may have consumed as much as three pints of alcohol weekly, with rum being the most popular choice. Alcohol was believed to be a cure-all, and it was consumed at all times of the day, including at work. The drinking culture was so prominent that heavy drinking was expected, although drunkenness was frowned upon. This attitude towards alcohol led to the temperance movement in the 19th century, which eventually resulted in the Prohibition era from 1920 to 1933, when the United States banned alcoholic beverages. However, this ban was not as successful in America as it had been in Europe, and it led to the emergence of black markets and crime syndicates dedicated to distributing alcohol.
| Characteristics | Values |
|---|---|
| Alcohol consumption in the US | In 1770, the average colonial American consumed about 3.5 gallons of alcohol per year, about double the modern rate. |
| Alcohol consumption in Europe | Europe had a bigger problem with polluted waterways, so people drank alcohol instead of water. |
| Alcohol in social settings | Alcohol was served at almost every meal and social occasion, even at work. |
| Alcohol and health | Alcohol abuse can exacerbate family problems, mar work relationships, and limit career opportunities. It can also lead to liver cirrhosis, alcoholic psychosis, and infant mortality. |
| Temperance movement | The temperance movement in the US was influenced by the belief that "spirituous liquors destroy more lives than the sword." Similar associations were formed in Virginia, New York, and other states. |
| Prohibition | The Eighteenth Amendment, which prohibited the production, importation, transportation, and sale of alcoholic beverages, was ratified by 46 out of 48 states. |
| Enforcement of Prohibition | The Harding, Coolidge, and Hoover administrations did not prioritize enforcing Prohibition, leading to widespread violations of the Volstead Act. |
| Black market and crime | Americans who wanted to drink found loopholes or used illegal methods, resulting in the emergence of black markets and crime syndicates dedicated to distributing alcohol. |
| Impact of Prohibition on society | The overall effects of Prohibition are disputed, with some research indicating a decline in alcohol consumption and others suggesting no long-term reduction. |
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What You'll Learn

The Eighteenth Amendment and Prohibition
Alcohol has long been a significant part of American culture and history. The Eighteenth Amendment, which established Prohibition, was a response to the pervasive alcohol consumption in the United States.
Alcohol in Early America
Alcohol was a common beverage in early America, with colonists drinking alcohol at almost every meal and social occasion, including work. Drinking was so prevalent that alcohol was considered a necessary part of a proper diet. Taverns were hubs of social activity, serving not only as places to drink but also as venues for reading newspapers, holding business meetings, and even lodging. Alcohol was also integral to social events such as christenings, weddings, funerals, trials, and election-day gatherings.
The type of alcohol consumed varied, with cider and beer being simple to produce from locally available raw materials like apples. Rum was also popular, imported from the Caribbean, and later distilled domestically. Whiskey, made from corn, became prevalent after the American Revolution when the British cut off the supply of rum to the former colonies.
The Eighteenth Amendment, ratified on January 16, 1919, established Prohibition by banning the production, importation, transportation, and sale of alcoholic beverages in the United States. The amendment was passed with strong majorities in both the House of Representatives (68%) and the Senate (76%) and was ratified by 46 out of 48 states.
Prohibition was the culmination of a long temperance movement that began as early as the late 18th century. Influenced by the belief that alcohol was a social evil, temperance associations formed across the country, particularly among middle-class women who embraced the ideology of "true motherhood" and rejected alcohol consumption. Led by Pietistic Protestants, prohibitionists aimed to address alcohol-related problems such as alcoholism, domestic violence, and political corruption.
Impact and End of Prohibition
The impact of Prohibition on alcohol consumption is disputed. While some research indicates that alcohol consumption declined, other studies suggest that Americans found ways around Prohibition laws, leading to the emergence of black markets and crime syndicates dedicated to distributing alcohol. Bootlegging, moonshining, and speakeasies thrived during this period.
By the late 1920s, a new opposition to Prohibition emerged, arguing that it lowered tax revenue and imposed "rural" Protestant values on "urban" America. Prohibition ended with the ratification of the Twenty-First Amendment on December 5, 1933, making it the only time in American history that a constitutional amendment was passed to repeal another.
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Alcohol as a safer alternative to water
In the 1600s, Europeans who travelled to North America were already heavy drinkers. The drinking culture in colonial America was such that alcohol was served at almost every meal and social occasion, even at work. Alcohol was also used to lubricate social events such as christenings, weddings, funerals, trials, and election-day gatherings.
Water, on the other hand, could make people sick. Although there was plenty of fresh, unspoiled water in the New World, incautious Americans fell sick and sometimes died from drinking from polluted sources. River water, even when safe to drink, was often too muddy to consume. In Europe, where polluted waterways were a bigger problem, people substituted alcohol for water. This was an easy example for the colonists to follow, and cider and beer became the beverages of choice. Both were simple to make, and apples for cider were readily available.
Alcohol was also believed to have medicinal properties. Colonial Americans believed that alcohol could cure the sick, strengthen the weak, enliven the aged, and generally make the world a better place. It was also considered to be a necessary part of life by Puritans, who called it the "Good Creature of God".
In the 1770s, the average adult male in British North America may have consumed as much as three pints of rum weekly. Rum was a powerful economic engine, with demand for it becoming the foundation of colonial intercoastal and international trade. It was integral to the slave trade, where it was distilled several times to make a concentrated product, saving storage space on ships.
After the American Revolution, the British refused to supply the former colonies with rum. Fortunately, Kentucky and Ohio had a surplus of corn that could be transformed into whiskey. Farmers produced such large volumes that whiskey ended up being cheaper than beer, coffee, or milk. Given contamination in many water supplies, whiskey was also safer than water. By 1830, U.S. residents over age 15 drank more than seven gallons of alcohol a year.
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Alcohol as a cure-all and social lubricant
Alcohol was a cure-all and social lubricant in Colonial America. It was consumed at all times of the day, from a pick-me-up in the morning to a put-me-down at night, with several drinks in between. Alcohol was also served at almost every meal and social occasion, even at work. It lubricated social events such as christenings, weddings, funerals, trials, and election-day gatherings, where aspiring candidates tempted voters with free drinks. Craftsmen drank at work, as did shoppers in stores and soldiers in camp.
The drinking culture in Colonial America was influenced by several factors. Firstly, water was often unsafe to drink due to contamination, so alcohol was seen as a safer alternative. This was especially true after the American Revolution, when the British refused to supply the former colonies with rum, and whiskey became a cheap and abundant alternative.
Secondly, alcohol was easily accessible and affordable. Domestic alcohol was inexpensive, and imported rum from the Caribbean was widely available. The popularity of rum was also driven by its role in the triangle trade with Europe and Africa, which included the slave trade.
Thirdly, alcohol was believed to have medicinal properties and was considered a cure-all by many colonists. They believed it could cure the sick, strengthen the weak, enliven the aged, and generally improve the world. This belief was reflected in the saying, "Drink is a 'Good Creature of God'", which was embraced by Puritans and other religious groups.
Finally, drinking was a social activity and a way to build community. Taverns were hubs of social activity, serving not only as places to drink but also as spaces for reading newspapers, holding business meetings, and lodging. Alcohol was also a way to mark special occasions and celebrate, with different alcoholic beverages considered part of a proper diet.
However, not everyone accepted the widespread drinking in Colonial America. Some groups, like the Virginia Company of London and James Oglethorpe, founder of Georgia, expressed concern about the negative effects of excessive drinking on individuals and society. These concerns would later contribute to the emergence of temperance movements in the 19th century, which advocated for abstinence and played a role in the enactment of Prohibition in the early 20th century.
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Temperance movements and abstinence
In the United States, temperance movements and abstinence have a long history, dating back to the colonial era. As early as 1622, the Virginia Company of London expressed concern about the drinking habits of colonists in Jamestown, which were believed to be detrimental to the colony. The Puritans, who founded the Massachusetts Bay Colony, also denounced drunkenness while accepting alcohol as a necessary part of life. They believed that drunkenness was an abuse of a "God-given gift", and enacted laws to restrict the sale of "strong liquor" to Native Americans in 1657.
In the late 18th century, Benjamin Franklin collected and recorded numerous terms related to drunkenness in "The Drinker's Dictionary", reflecting a growing awareness of the negative consequences of excessive alcohol consumption. Around the same time, about 200 farmers in Connecticut formed a temperance association in 1789, influenced by the writings of Dr. Benjamin Rush, who asserted that "spirituous liquors destroy more lives than the sword." Similar associations were formed in Virginia and New York, and within a decade, statewide temperance organisations had emerged in eight states. These early temperance reformers contributed to a dichotomy in alcohol consumption between men and women. While men often viewed drinking as vital to their health, women embraced the ideology of "true motherhood" and refrained from alcohol, believing it to be a threat to the home.
The Second Great Awakening in the 19th century further spurred temperance movements, with women playing a significant role. Led by Pietistic Protestants, prohibitionists sought to address the societal issues they attributed to alcohol, such as alcoholism, domestic violence, and political corruption. By the late 19th and early 20th centuries, many communities had introduced alcohol bans, and nationwide prohibition was achieved in 1919 with the Eighteenth Amendment and the Volstead Act, which defined the rules for enforcing the ban. However, prohibition was controversial, and it was repealed in 1933 with the Twenty-first Amendment due to its questionable effectiveness in reducing alcohol consumption and its negative impact on tax revenue.
Despite the end of Prohibition, temperance ideals continued to influence American society. Approximately one-third of American adults report not drinking alcohol or drinking very little, a higher proportion than in Canada or Western Europe. This widespread abstinence reflects the enduring legacy of temperance movements in shaping American attitudes towards alcohol.
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The emergence of black markets and crime syndicates
The United States' Prohibition era, lasting from 1920 to 1933, saw the emergence of black markets and crime syndicates dedicated to distributing alcohol. During this time, the US prohibited the production, importation, transportation, and sale of alcoholic beverages.
The Eighteenth Amendment, which enabled Prohibition, was passed in 1919 with strong support in the House of Representatives and the Senate. However, it was not uniformly enforced across the nation. While private ownership and consumption of alcohol were not illegal under federal law, many states had stricter local laws, with some banning possession outright. The lack of priority given to enforcing Prohibition by successive administrations, coupled with the widespread desire to consume alcohol, created an environment conducive to the growth of black markets. Drinkers were willing to pay three to four times the prewar prices for illegal alcohol, creating a lucrative opportunity for criminal enterprises.
Bootlegging, moonshining, and speakeasies thrived during this period. Illegal marketers sourced alcohol from various channels, including diverting industrial alcohol used as antifreeze in cars. The automotive industry's growth in the 1920s provided an ample supply of alcohol that could be skimmed off and sold illicitly.
While Prohibition was intended to curb alcohol-related problems, its implementation ultimately contributed to the growth of criminal enterprises and changed the nature of alcohol consumption in America. The black market for alcohol continued to flourish even after the repeal of Prohibition, as many states kept alcohol illegal, and drinking rose again in the prosperous post-World War II years.
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Frequently asked questions
The Eighteenth Amendment, which prohibited the production, importation, transportation, and sale of alcoholic beverages, was ratified in 1919 and enforced from 1920 to 1933. This was influenced by the belief that alcohol was the cause of various societal issues, such as alcoholism, domestic violence, and political corruption.
The overall effects of Prohibition are disputed. Some research indicates that alcohol consumption declined, while other research suggests that Prohibition did not reduce alcohol consumption in the long term. Prohibition led to the emergence of black markets and crime syndicates dedicated to distributing alcohol, with drinkers willing to pay three to four times the pre-war prices.
Water sources were often polluted or contaminated, making alcohol a safer choice. Alcohol was also affordable and widely available, with domestic alcohol being inexpensive and rum being a powerful economic engine. Alcohol was believed to have medicinal properties and was considered a necessary part of a proper diet.
Alcohol played a critical role in the American Revolution. The colonists' rejection of tea, a product associated with the British Empire, led to their increased consumption of alcohol, coffee, and chocolate, which were seen as alternatives to tea.
Religious groups, particularly Pietistic Protestants, played a significant role in the temperance movement and the push for Prohibition. They viewed alcohol as a threat to the home and believed that drunkenness was a sin. However, some religious groups, such as Puritans, considered alcohol to be a "Good Creature of God" and accepted its use.








































