
The NCAA CHOICES Alcohol Education Grant Program is an annual grant program that provides funding for NCAA member schools and conferences to integrate athletics into campus-wide efforts to reduce alcohol abuse. The program emphasizes the reality that college students must make difficult decisions about alcohol use and encourages them to make legal, healthy, appropriate, and safe choices. The NCAA has received support for this initiative from Anheuser-Busch, who pledged $3 million in 2014 to continue funding the program.
| Characteristics | Values |
|---|---|
| Name of the Grant Program | NCAA CHOICES Alcohol Education Grant Program |
| Provider | NCAA Sport Science Institute |
| Who can apply? | Staff within athletics or their campus partners in student/academic affairs |
| Who is it for? | NCAA member institutions and conferences |
| Purpose | To integrate athletics into campus-wide efforts to reduce alcohol abuse |
| Donor | Anheuser-Busch |
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What You'll Learn

The NCAA CHOICES Alcohol Education Grant Program
The grant program is open to proposals from staff within athletics or their campus partners in student affairs and academic affairs. To receive funding, proposed programs must partner athletics with other campus departments to develop and implement effective campus-wide alcohol education projects. The NCAA believes that this integrated approach will help create an environment that supports and encourages legal, healthy, and safe choices regarding alcohol consumption.
The NCAA CHOICES program has received support and funding from various organizations committed to promoting alcohol safety and education. One notable contributor is Anheuser-Busch, which announced a five-year agreement with the NCAA to provide funds for the NCAA CHOICES program. This partnership demonstrates a shared commitment to addressing alcohol abuse and promoting responsible choices among college students.
In 2019, eleven schools were awarded the NCAA CHOICES grants, reflecting the impact and reach of the program. The grant winners are selected based on their proposed programs' potential to reduce alcohol abuse and promote healthy choices within their campus communities. The NCAA CHOICES Alcohol Education Grant Program continues to play a vital role in empowering NCAA member institutions to address alcohol abuse and promote positive change.
Overall, the NCAA CHOICES Alcohol Education Grant Program is a testament to the NCAA's commitment to the health and well-being of college students. By providing funding and resources, the program empowers NCAA member institutions to develop comprehensive alcohol education initiatives that resonate with students and create a culture of responsible decision-making. Through the support of organizations like Anheuser-Busch and the dedication of the NCAA member schools, the program is making a significant impact in reducing alcohol abuse and fostering a healthier campus environment.
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Funding for conferences and institutions
The NCAA CHOICES Alcohol Education Grant Program provides funding for NCAA member institutions and conferences to integrate athletics into campus-wide efforts to reduce alcohol abuse. The NCAA believes that programs implemented through this grant program will help create an environment that supports and encourages personal choices that are legal, healthy, appropriate, and safe for students. The proposed programs should be designed to emphasize the reality that college students must make difficult decisions about alcohol use.
Proposals for the NCAA CHOICES Alcohol Education Grant Program may be submitted by staff within athletics or by their campus partners in student or academic affairs. The NCAA has also partnered with Anheuser-Busch in a five-year agreement to provide funds for the NCAA CHOICES program.
In addition to the NCAA CHOICES program, other organizations also provide funding for alcohol education and prevention. For example, Virginia ABC offers annual Alcohol Education and Prevention Grants of up to $10,000 to organizations working to prevent underage and high-risk drinking within their communities. Eligible organizations include community coalitions, law enforcement, nonprofits, schools, colleges and universities, faith-based organizations, and prevention-related groups.
The NCAA CHOICES Alcohol Education Grant Program has awarded grants to eleven schools as of 2019. The program is an annual grant program that provides funding for NCAA member schools and conferences to address alcohol abuse through athletics-integrated initiatives.
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Reducing alcohol abuse
Alcohol abuse, or Alcohol Use Disorder (AUD), is a common medical condition that can be mild, moderate, or severe. It is characterized by an inability to stop drinking despite negative consequences on health, safety, and personal relationships. Treatment options include medication, behavioural therapy, and mutual-support groups, with studies showing that most people are able to reduce their alcohol consumption or quit drinking entirely.
The NCAA CHOICES Alcohol Education Grant Program is one initiative aimed at reducing alcohol abuse. The program provides funding for NCAA member institutions and conferences to integrate athletics into campus-wide efforts to reduce alcohol abuse. The theme of "CHOICES" reflects the belief that college students face various choices daily, some of which have lasting impacts on their lives. By partnering athletics with other campus departments, the program aims to create an environment that encourages healthy and safe choices regarding alcohol use.
One company that has donated to the NCAA CHOICES program is Anheuser-Busch, pledging $3 million over five years to support the initiative.
To effectively reduce alcohol abuse, a combination of strategies is necessary. These strategies should target individuals, organizations, communities, and states. For example:
- Increasing taxes on alcohol at the federal, state, or local level can help reduce alcohol consumption.
- Implementing dram shop liability laws hold places that sell alcohol responsible for any injuries or harm caused by illegally serving certain customers, such as minors or those who are already intoxicated.
- Limiting the days or hours that alcohol can be sold can lower alcohol-related harms.
- Using electronic screening and brief intervention (e-SBI) tools can help identify individuals who drink excessively and provide targeted interventions.
- Providing education and resources to support young people's development and reduce underage drinking can prevent alcohol abuse before it starts.
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Anheuser-Busch's $3 million pledge
The NCAA and Anheuser-Busch have a long-standing partnership. In 2014, the two parties announced a five-year agreement in which Anheuser-Busch pledged $3 million to support the NCAA Alcohol Education Grant Program, also known as NCAA CHOICES. This program is an annual initiative that provides funding for NCAA member schools and conferences to integrate athletics into campus-wide efforts to reduce alcohol abuse. The theme of "CHOICES" was chosen because college students face a variety of choices daily, some of which can have lasting consequences on their lives. The program aims to create an environment that supports and encourages students to make legal, healthy, appropriate, and safe choices regarding alcohol consumption.
The Anheuser-Busch pledge of $3 million was a significant contribution to the NCAA CHOICES Alcohol Education Grant Program. This funding has helped to support and expand the program's initiatives, which are designed to address the issue of alcohol abuse among college athletes and students. The grant program encourages proposals from staff within athletics and their campus partners in student affairs and academic affairs. By involving multiple departments, the program ensures a comprehensive approach to alcohol education and abuse prevention.
The NCAA CHOICES program recognises that college students are faced with difficult decisions about alcohol use and aims to empower them to make informed and responsible choices. It provides a platform for dialogue and education, encouraging students to consider the potential consequences of their actions and make choices that align with their values and well-being. This approach is in line with Anheuser-Busch's commitment to promoting alcohol responsibility and education, ensuring that students are equipped with the knowledge and skills to make healthy decisions.
The $3 million pledge by Anheuser-Busch to the NCAA Alcohol Education Grant Program is a testament to the shared goal of creating a culture of responsibility and health among college students. This contribution has allowed the NCAA CHOICES program to reach and impact a wider audience, fostering a supportive environment for students to make informed choices about alcohol consumption. The partnership between the NCAA and Anheuser-Busch demonstrates a proactive approach to addressing alcohol-related issues on college campuses, providing resources and education to create positive and lasting behaviour change.
Anheuser-Busch's support for the NCAA Alcohol Education Grant Program aligns with its broader commitment to promoting responsible drinking and making a positive impact in the communities it serves. Through this pledge, Anheuser-Busch has demonstrated its dedication to going beyond its products and services to address societal challenges. By investing in the education and well-being of college students, the company has taken a proactive role in fostering a culture of responsibility and health on campuses across the country.
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Athletics and academics partnership
The NCAA CHOICES Alcohol Education Grant Program is a unique initiative that brings together athletics and academics to address the critical issue of alcohol abuse on college campuses. This grant program, provided by the NCAA Sport Science Institute, recognises the importance of integrating athletics into broader campus efforts to foster an environment that encourages healthy and safe choices regarding alcohol consumption.
The program invites proposals from staff within athletics departments or their campus partners in student affairs and academic affairs. This collaborative approach leverages the influence of athletics in campus culture to promote effective alcohol education projects. By partnering with other campus departments, the grant program ensures a unified front in addressing the challenges of alcohol abuse, which is a prevalent issue among college students.
One notable example of an athletics and academics partnership is the agreement between the NCAA and Anheuser-Busch, a prominent beverage company. In 2014, Anheuser-Busch pledged $3 million over five years to support the NCAA CHOICES grant program. This partnership demonstrates a commitment to addressing alcohol abuse by leveraging the resources and reach of both organisations.
Additionally, the grant program encourages innovation in developing and implementing campus-wide alcohol-education projects. By providing funding to NCAA member institutions and conferences, the program empowers them to create tailored solutions that resonate with their student populations. This approach recognises the unique cultural and social dynamics of each campus and allows for the creation of effective, targeted interventions.
The impact of the NCAA CHOICES Alcohol Education Grant Program is far-reaching. In 2019, eleven schools were awarded grants, enabling them to integrate athletics into their campus-wide efforts to reduce alcohol abuse. This support helps create a culture of responsibility and encourages students to make informed, healthy choices about alcohol consumption. By fostering these athletics and academics partnerships, the grant program is helping to shape a generation that prioritises wellbeing and safety.
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Frequently asked questions
Anheuser-Busch has pledged funds to the NCAA Alcohol Education Grant Program.
The program provides funding for NCAA member institutions and conferences to integrate athletics into campus-wide efforts to reduce alcohol abuse.
Proposals may be submitted by staff within athletics or by their campus partners in student affairs or academic affairs.
The theme chosen by the NCAA is "CHOICES" because college students are confronted with a variety of choices daily, some of which have lasting effects on their lives.






























