Theo Nash
White Claw Hard Seltzer is an alcoholic beverage manufactured by Mark Anthony Group and introduced in 2016. It is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor. In 2021, the brand released White Claw Hard Seltzer Surge, a higher-alcohol (and higher-calorie) version of the original drink. With an alcohol content of 8%, White Claw Surge is available in a variety of packs with flavors like Blackberry, Lime, Blood Orange, and Cranberry.
| Characteristics | Values |
|---|---|
| Alcohol Content | 8% ABV |
| Calories | 220 |
| Volume | 16 ounces |
| Ingredients | Seltzer water, gluten-free alcohol base, fruit flavor |
| Flavors | Blackberry, Lime, Blood Orange, Cranberry |
| Manufacturer | Mark Anthony Group |
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What You'll Learn
- White Claw Surge contains 8% alcohol
- It is a blend of seltzer water, gluten-free alcohol base and fruit flavouring
- It comes in blood orange, cranberry, blackberry and lime flavours
- Surge delivers 220 calories per can, compared to 100 calories in the original White Claw
- White Claw is the biggest hard seltzer brand in the US
White Claw Surge contains 8% alcohol
White Claw is an alcoholic seltzer water beverage manufactured by the Mark Anthony Group. Its subsidiary, Mark Anthony Brewing, produces White Claw in the US and operates a manufacturing plant in Arizona and a distribution center in New Jersey. White Claw was introduced in 2016 and quickly gained popularity, becoming the top-selling hard seltzer in the country by 2019.
In 2021, White Claw released White Claw Surge, a higher-alcohol version of its original hard seltzer. White Claw Surge contains 8% alcohol, a significant increase from the original's 5% ABV. This increase in alcohol content is also reflected in the can size, with Surge coming in a 16-ounce can compared to the original's 12-ounce can.
The higher alcohol content in White Claw Surge has been met with mixed reactions. Some consumers appreciate the stronger wave of refreshment it offers, while others find the taste of alcohol more noticeable, detracting from the fruit flavors. The increase in alcohol content also comes with a 60% increase in calories, which has sparked discussions about the perception of hard seltzers as a "healthy" beverage option.
White Claw Surge is part of the brand's strategy to cater to different consumer preferences and trends. With its higher alcohol content, Surge appeals to those seeking a more pronounced effect from their beverage choice. The variety of flavors available, including Blackberry, Lime, Blood Orange, and Cranberry, also contributes to its popularity.
Overall, White Claw Surge's 8% alcohol content positions it as a stronger alternative to the original White Claw and other hard seltzer options on the market. This higher ABV has both attracted and detracted consumers, highlighting the diverse preferences within the hard seltzer category.
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It is a blend of seltzer water, gluten-free alcohol base and fruit flavouring
White Claw Hard Seltzer Surge is a blend of seltzer water, a gluten-free alcohol base, and fruit flavouring. It contains 8% alcohol, which is a significant increase from the original White Claw, which had 5% alcohol. This increase in alcohol content has led to a corresponding increase in calories, with Surge delivering 220 calories per can, compared to 100 calories in the original.
The gluten-free alcohol base used in White Claw Surge is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of malted gluten-free grains. The exact recipe and methods are trade secrets, but it has been revealed that the base is sometimes referred to as a "beer base" in customs rulings.
The Surge variety is available in a range of fruit flavours, including blackberry, lime, blood orange, and cranberry. The blood orange flavour, in particular, has received positive reviews for its citrus undertone and perfect balance of fruit flavour and seltzer. It is worth noting that while the higher alcohol content in Surge may be appealing to some consumers, it has also led to criticism of White Claw's previous branding as a "healthier" alcohol choice.
White Claw Hard Seltzer was introduced in 2016 and quickly gained popularity, especially in 2019, when it became the top-selling hard seltzer in the United States. The brand is known for its viral social media marketing, with the slogan, "Ain't no laws when you're drinking Claws," which contributed to its widespread popularity. White Claw is manufactured by the Mark Anthony Group, with its U.S. subsidiary, Mark Anthony Brewing, operating a manufacturing plant in Glendale, Arizona.
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It comes in blood orange, cranberry, blackberry and lime flavours
White Claw Hard Seltzer Surge is a stronger version of the original White Claw Hard Seltzer, with an alcohol content of 8% instead of 5%. It is available in a variety pack with blood orange, cranberry, blackberry and lime flavours.
The drink is manufactured by Mark Anthony Brewing, a subsidiary of the Mark Anthony Group, and was introduced in 2021 as a response to the growing popularity of hard seltzers. Hard seltzer sales reached $4.4 billion in the year ending March 27, 2021, with White Claw being the biggest player in the space, representing 75% of the total market.
White Claw Hard Seltzer Surge is made from a blend of seltzer water, a gluten-free alcohol base, and a hint of fruit flavour. The drink comes in a 16-ounce can, which is larger than the original 12-ounce can, and contains 220 calories, which is significantly more than the original's 100 calories.
The higher alcohol content in White Claw Hard Seltzer Surge has been noted by some reviewers, who have described it as having a more noticeable solvent-like taste of alcohol as the fruit flavouring fades away. Despite this, the drink has been well-received by consumers, with some praising the perfect amount of fruit flavour and seltzer, and the lack of sweetness in the blood orange flavour.
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Surge delivers 220 calories per can, compared to 100 calories in the original White Claw
White Claw Surge is a hard seltzer drink with a higher alcohol content than the original White Claw. It contains 8% ABV (alcohol by volume), compared to the 5% ABV of the original. This increase in alcohol content contributes to the drink's higher calorie count.
Surge delivers 220 calories per can, a significant increase from the 100 calories found in the original White Claw beverages. The bigger serving size of 16 ounces, compared to the original's 12-ounce can, accounts for some of the difference in calorie content. However, the higher alcohol percentage is the main contributor to the extra calories, as alcohol contains more calories per gram than carbohydrates like sugar.
The extra calories in Surge do not appear to be linked to added sugar. Karen Ansel, an author and expert in the field, notes that "White Claw Surge gets almost all of its calories from alcohol, which contains seven calories per gram—nearly twice the calories of carbs [like sugar]." This highlights that the higher alcohol content is the primary driver of the increased calorie count in Surge.
The release of White Claw Surge has sparked discussions about the perception of hard seltzers as a "healthy" alcohol choice. With its higher calorie count, Surge challenges the notion that hard seltzers are inherently healthier than other alcoholic beverages. This has prompted some to call for transparency and a shift in perspective, acknowledging that drinking any type of alcohol specifically for health reasons may not be the right approach.
It is important to note that while the higher calorie count in White Claw Surge may be a consideration for those tracking their calorie intake, it also offers a stronger wave of refreshment with its increased alcohol content. As with any beverage, balance and mindful consumption are key when incorporating higher-calorie options like Surge into one's daily routine.
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White Claw is the biggest hard seltzer brand in the US
White Claw is an alcoholic seltzer water beverage manufactured by the Mark Anthony Group. It was introduced in 2016 and is sold in 12 different flavours, although some sources state there are 29 flavours. The drink is made from a blend of selzter water, a gluten-free malted alcohol base, and fruit flavour.
The brand experienced tremendous growth after its introduction in 2016. In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States, with volume sales growing by 275% over the previous year. In 2021, the brand continued to expand, entering the Canadian market with limited flavours, which were later expanded.
White Claw's popularity has been attributed to its circulation through viral social media videos, with the slogan "Ain't no laws when you're drinking Claws" coined by YouTube comedian Trevor Wallace, gaining 4.2 million views. In July 2020, the brand recorded a 246.7% increase in sales compared to the summer months of 2019.
White Claw has become the top-selling hard seltzer brand in the United States, with 60% of the category market in 2019. Its success has led to a re-consolidation of the market, with White Claw controlling over 60% of all dollar sales in the segment, while other leading brands have struggled to maintain their market share.
The alcohol content in White Claw cannot be exactly classified as beer or spirit, creating a new category of drinks known as hard seltzers. With an ABV of 5%, it contains approximately the same amount of alcohol as a standard 12-ounce can of beer. The drink's alcohol content is masked by fruity flavours and a fizzy texture, making it easy to consume multiple drinks without realising their alcohol content.
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Frequently asked questions
White Claw Surge is a hard seltzer made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.
White Claw Surge contains 8% alcohol. This is a higher alcohol content than the original White Claw, which has 5% ABV.
White Claw Surge contains 220 calories, which is significantly more than the original White Claw, which has 100 calories.
White Claw Surge is available in Blackberry, Lime, Blood Orange, and Cranberry flavors.
