Mason Delacroix
Monster Beast is a flavored malt beverage with a 6% alcohol content. It is described as tasting like flat Monster or having a hardly noticeable difference in taste from regular Monster. The drink comes in four flavors: Mean Green, White Haze, Peach Perfect, and Scary Berries. Each 12-ounce serving contains 130 calories, zero sugar, and 3 to 4 grams of carbohydrates. Notably, The Beast Unleashed variety does not contain caffeine, while Nasty Beast contains less than 15mg of caffeine per 12 oz.
| Characteristics | Values |
|---|---|
| Alcohol Content | 6% ABV |
| Caffeine Content | Less than 15mg per 12 oz |
| Calories | 130 per 12-ounce serving |
| Sugar | Zero |
| Carbohydrates | 3 to 4 grams |
| Flavors | Mean Green, White Haze, Peach Perfect, Scary Berries, Killer Sunrise, Pink Poison, Gnarly Grape |
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What You'll Learn
The alcohol content is 6% ABV
The alcohol content of Monster Beast is 6% ABV. This is true for all states except Utah, where the alcohol content is 5% ABV. This is a relatively low alcohol content, and in combination with the lack of caffeine in the drink, it may be hard for consumers to gauge their level of intoxication. This lack of caffeine is likely a legal requirement, as in 2010 it was banned to add caffeine to alcoholic drinks in the United States.
The Monster Beast comes in a variety of flavours, including Mean Green, White Haze, Peach Perfect, and Scary Berries. Each 12-ounce serving contains 130 calories, zero sugar, and 3 to 4 grams of carbohydrates. The drink is described as having a unique taste, with some consumers noting that they could barely taste the alcohol.
The low alcohol content and unnoticeable carbonation of Monster Beast may contribute to consumers drinking larger quantities of the product. This, combined with the subtle taste of alcohol, could lead to consumers drinking faster than normal and potentially overconsuming.
It is important to note that while the alcohol content of Monster Beast is 6% ABV in most states, individual tolerance and sensitivity to alcohol may vary. It is always advisable to drink responsibly and be aware of the potential risks associated with consuming alcoholic beverages.
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Flavours include Mean Green, White Haze, and Scary Berries
In 2023, Monster Energy launched its first alcoholic beverage line, Monster Beast, with The Beast Unleashed. The flavours of this beverage line are inspired by classic Monster Energy drinks but are reformulated without sugar or caffeine and brewed with 6% alcohol by volume. The flavours include Mean Green, White Haze, Scary Berries, and Peach Perfect.
Mean Green is inspired by the original black and green Monster Energy drink, featuring a big, bold flavour. The White Haze has a smooth, citrusy flavour with a clean finish, modelled after the Monster Energy Zero Ultra drink. Scary Berries is a sparkling citrus and berry mix with less sweetness, inspired by Monster's Ultra Strawberry Dreams. The drink has been described as having a distinct aroma, resembling a strawberry milkshake, and a flavour reminiscent of a melted push pop popsicle or strawberry toothpaste.
The Nasty Beast line, introduced later in 2023, is a series of hard iced tea beverages that compete with brands like Twisted Tea. The drinks in this line include Killer Sunrise, Gnarly Grape, Pink Poison, and more.
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It's a malt beverage
The Monster Beast is a malt beverage with 6% alcohol content. It is brewed at 6% ABV, except in Utah, where a special batch is brewed at 5% ABV. The drink comes in four flavours: Mean Green, White Haze, Peach Perfect, and Scary Berries. Each 12-ounce serving contains 130 calories, zero sugar, and 3 to 4 grams of carbohydrates.
The drink is described as having a unique taste, with the alcohol content barely noticeable. The Mean Green flavour is modelled on the original Monster Energy drink, while White Haze is said to taste similar to the citrusy Monster Energy Zero Ultra. The Peach Perfect flavour is based on the Ultra Peachy Keen variety of Monster Energy.
The Monster Beast is caffeine-free, with no added sugar. This is likely due to legal issues with other alcoholic drinks that combined caffeine and alcohol, such as Four Loko, where the caffeine masked the signs of drunkenness, leading to overconsumption.
The drink is produced by Monster Brewing LLC and is intended for those aged 21 and above. It is available in a variety pack of 12-ounce cans, with shipping times varying depending on the state and carrier.
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It's brewed without caffeine
The Monster Beast is a flavoured malt beverage with 6% alcohol content. It comes in four flavours: Mean Green, White Haze, Peach Perfect, and Scary Berries. Each 12-ounce serving contains 130 calories, zero sugar, and 3 to 4 grams of carbohydrates. Notably, The Beast Unleashed Monster Beast is brewed without caffeine.
The absence of caffeine in The Beast Unleashed Monster Beast is a deliberate choice. In the United States, it is illegal to add caffeine to alcoholic drinks like these, following the ban implemented on November 17, 2010. This decision aimed to address the issues associated with drinks that combined caffeine and alcohol, such as Four Loko. The addition of caffeine was found to mask the signs of drunkenness, leading people to consume more alcohol than they otherwise would, increasing the risk of overdose.
The lack of caffeine in The Beast Unleashed Monster Beast also aligns with the product's overall positioning. Unlike traditional energy drinks, The Beast Unleashed is not marketed as an energy-boosting beverage. Instead, it falls into the category of hard seltzers or flavoured malt beverages, which typically do not contain caffeine.
The removal of caffeine from The Beast Unleashed Monster Beast also ensures that the drink complies with legal requirements and helps prevent potential health risks associated with mixing caffeine and alcohol. By forgoing caffeine, the manufacturers have prioritised consumer safety and adhered to regulatory standards.
While The Beast Unleashed Monster Beast is caffeine-free, it's important to note that Monster Brewing LLC also offers another variation called Nasty Beast. Nasty Beast is brewed with real tea and contains a small amount of caffeine, approximately less than 15 mg per 12 oz, which is significantly lower than the average cup of coffee. This option caters to those who prefer a slight caffeine boost with their beverage.
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It's made by Monster Brewing LLC
Monster Beast is a product of Monster Brewing LLC, which has been in the business for over 21 years. The company recently introduced a new line of alcoholic beverages called The Beast Unleashed, which includes a variety of flavoured malt beverages with 6% alcohol content. The flavours include Mean Green, White Haze, Peach Perfect, and Scary Berries, each containing zero sugar and 130 calories per 12-ounce serving. The Nasty Beast, another product of Monster Brewing LLC, is brewed with real tea and contains less than 15mg of caffeine per 12 oz, significantly less than the average cup of coffee.
The Beast Unleashed and Nasty Beast products are brewed at 6% ABV, except for a special batch made for Utah, which is brewed at 5% ABV. These beverages do not contain any added caffeine or sugar. The removal of caffeine may be a strategic decision to avoid the issues faced by similar drinks in the past, where caffeine masked the signs of drunkenness, leading to overconsumption.
The Monster Beast beverages have gained popularity for their impressive flavours, with some consumers noting that they taste very similar to the regular Monster energy drinks. The Mean Green flavour, for instance, is modelled on the original Monster Energy drink flavour, while White Haze is said to taste similar to the citrusy Monster Energy Zero Ultra. The low carbonation in these drinks makes them even more appealing to consumers.
The unique selling point of Monster Brewing LLC's alcoholic offerings is that they retain the familiar flavours of Monster Energy drinks while providing a new drinking experience. The company has successfully tapped into a market of consumers who are already fans of the Monster brand, with some consumers specifically noting that the white-flavoured Monster Beast tastes just like the white Monster energy drink. The absence of caffeine and sugar in these drinks also aligns with changing consumer preferences for healthier options.
Monster Brewing LLC's decision to launch The Beast Unleashed and Nasty Beast products demonstrates their innovation and willingness to diversify their product portfolio. By leveraging their existing brand strength and flavour expertise, they have successfully entered the alcoholic beverage market, offering consumers a new way to enjoy the Monster experience.
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Frequently asked questions
The alcohol content is 6% ABV. However, in Utah, it is 5% ABV.
No, Monster Beast does not contain any caffeine.
There are four flavours: Mean Green, White Haze, Peach Perfect, and Scary Berries.
Each 12-ounce serving contains 130 calories.
