Mason Delacroix
Peace Hard Tea is an alcoholic version of the popular non-alcoholic Peace Tea brand. The beverage contains 5% alcohol by volume and is non-carbonated. It is produced by Molson Coors in partnership with The Coca-Cola Company and is available in three flavours: Freedom of Peach, Really Really Razzy, and More Peace More Lemon. The hard tea category has been growing in double digits year over year, and Peace Hard Tea aims to attract legal-aged drinkers with its bold, fruit-forward flavours and unique branding.
| Characteristics | Values |
|---|---|
| Alcohol Content | 5% ABV |
| Carbonation | Non-carbonated |
| Flavors | More Peace More Lemon (lemon tea), Freedom of Peach (peach tea), and Really Really Razzy (raspberry tea) |
| Manufacturer | Molson Coors Beverage Company |
| Owner | The Coca-Cola Company |
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What You'll Learn
Peace Hard Tea is owned by Coca-Cola
Peace Hard Tea is owned by The Coca-Cola Company and Molson Coors. Peace Hard Tea is a non-carbonated alcoholic drink with 5% alcohol by volume. It is inspired by Peace Tea, a fruit-forward iced tea beverage owned by Coca-Cola. Peace Tea is known for its vibrant flavours and free-spirited branding, particularly popular among legal-age Gen Z consumers in the Southeast United States.
Peace Hard Tea is set to be launched in the growing market for hard tea, which already has a strong presence in convenience stores and is especially popular in the Southeast. The alcoholic version is expected to attract more legal-age drinkers to the hard tea category. According to Molson Coors' marketing director for innovation, Amanda Devore, Peace Hard Tea offers "distinct point of view, amazing flavors and incredible branding to build something new and exciting in the alcohol aisle."
The drink will be available in three flavours: More Peace More Lemon (lemon tea), Freedom of Peach (peach tea), and Really Really Razzy (raspberry tea). It will be sold in 24-ounce single cans in convenience stores.
While Peace Hard Tea is owned by Coca-Cola and Molson Coors, some consumers may be surprised to learn of the Coca-Cola connection, as Peace Hard Tea is not carbonated, a feature that sets it apart from many Coca-Cola products.
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The drink contains 5% ABV
Peace Hard Tea is an alcoholic drink with 5% ABV. It is a non-carbonated beverage, which sets it apart from other alcoholic drinks that often contain carbonation. The 5% ABV in Peace Hard Tea indicates that it contains 5% alcohol by volume, which is a standard measure of the alcohol content in a beverage. This means that 5% of the total volume of the drink is alcohol, specifically ethanol, which is the type of alcohol that is commonly found in drinks like beer, wine, and spirits.
The 5% ABV in Peace Hard Tea positions it within the range of typical alcohol content for many beers and ciders, which usually fall between 4% and 6% ABV. This level of alcohol content is considered moderate, providing a pleasant buzz for most drinkers without being overly potent. It is designed to be a refreshing and enjoyable drink for adults who are looking for something a little stronger than a soft drink but may not want a higher-ABV beverage like spirits or hard liquor.
The moderate alcohol content of Peace Hard Tea makes it a good option for social gatherings, casual drinking, and enjoying during leisure activities. It is also well-suited for those who want to relax and unwind after a long day without necessarily getting intoxicated. The 5% ABV allows drinkers to pace themselves and consume a few drinks over a longer period while still remaining within a responsible drinking range.
Additionally, the 5% ABV is worth considering in relation to local laws and regulations. In some regions, there are restrictions on the sale and consumption of alcoholic beverages based on their ABV. For example, certain jurisdictions may classify beverages with an ABV above a certain threshold as "high-alcohol" and apply special taxes or regulations to their sale. By understanding the ABV, consumers can make informed choices and ensure they comply with any relevant local laws.
Overall, the 5% ABV in Peace Hard Tea contributes to its appeal as a casual, refreshing alcoholic drink. It strikes a balance between providing a noticeable alcoholic kick and maintaining a moderate level suitable for social occasions and responsible drinking. This ABV percentage is in line with expectations for the hard tea category and contributes to the drink's growing popularity among legal-aged drinkers in the Southeast.
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It is non-carbonated
Peace Hard Tea is a non-carbonated alcoholic drink. It is an alcoholic version of the popular Peace Tea brand, which is owned by Coca-Cola. The drink contains 5% ABV and comes in three flavours: Freedom of Peach, Really Really Razzy, and More Peace More Lemon. It is sold in 24-ounce single cans in convenience stores in the Southeast region of the United States.
The non-carbonation of Peace Hard Tea is notable because it is owned by Coca-Cola, a company that is well-known for its carbonated beverages. One reviewer commented that they were "kind of surprised [Peace Hard Tea] wasn't carbonated by default" given that it is owned by Coca-Cola. However, they also stated that they were glad that the drink was not carbonated, as they believed that carbonation would not mix well with the tea.
Peace Hard Tea is targeted towards consumers who are looking for something different and exciting in the alcohol aisle. Amanda Devore, Molson Coors’ marketing director for innovation, stated that Peace Hard Tea has "a distinct point of view, amazing flavors and incredible branding to build something new and exciting in the alcohol aisle". The non-carbonation of the drink may be one factor that contributes to its unique positioning in the market.
The lack of carbonation in Peace Hard Tea may also be a strategic choice by Molson Coors to differentiate it from other hard teas on the market. Twisted Tea, for example, is a popular carbonated hard tea. By offering a non-carbonated option, Molson Coors may be able to attract consumers who prefer a smoother, less bubbly drinking experience.
In conclusion, the non-carbonation of Peace Hard Tea is a notable feature of this alcoholic beverage. It sets it apart from other carbonated options on the market and may contribute to its unique positioning as a bold and exciting alternative in the alcohol space.
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It comes in three flavours
Peace Hard Tea is an alcoholic version of the popular non-alcoholic Peace Tea brand. The hard tea contains 5% ABV and is non-carbonated. It is owned by The Coca-Cola Company and distributed by Molson Coors.
Peace Hard Tea comes in three flavours:
- Freedom of Peach: This flavour is a peach tea, providing a bold and fruity taste.
- Really Really Razzy: A raspberry tea, offering another fruit-forward option.
- More Peace More Lemon: This flavour is a lemon tea, combining the sweetness of tea with a light touch of alcohol.
Each flavour is designed to appeal to legal-aged drinkers, offering a unique twist to the traditional tea experience. The drinks are available in 24-ounce single cans, perfect for those seeking an indulgent and refreshing beverage.
With its distinct point of view, amazing flavours, and incredible branding, Peace Hard Tea aims to build something new and exciting in the alcohol aisle. The brand has an edge and a loyal fanbase, making it a highly anticipated addition to the growing market of hard teas.
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It is sold in 24-ounce cans
Peace Hard Tea is an alcoholic version of the popular Peace Tea brand. It is sold in 24-ounce single cans in convenience stores and retailers in the Southeast Region of the U.S. The drink is non-carbonated and contains 5% alcohol by volume. Peace Hard Tea comes in three flavours: Freedom of Peach, Really Really Razzy, and More Peace More Lemon. The drink is owned by The Coca-Cola Company and distributed by Molson Coors.
Peace Hard Tea is targeted towards consumers who are looking to "toss norms to the side and harness their main character energy". The drink is designed to be a fun and bold alternative to regular tea, providing an opportunity to bring more legal-aged drinkers into the hard tea space. The launch of Peace Hard Tea is a result of the growing popularity of hard tea and flavoured alcohol beverages in the Southeast.
The large, 24-ounce cans are perfect for those moments when you want to "slam your laptop shut at 3:00 pm and catch your favourite band play". The single-serve cans also provide convenience and portability, making them ideal for enjoying on the go or at outdoor locations like decks and lawns.
While the exact type of alcohol in Peace Hard Tea is not specified, it is likely that the alcohol content comes from the fermentation of the tea and fruit ingredients. The drink is described as having an aroma of iced tea with alcohol lurking underneath, and the taste is a mix of sweetness, tea, and alcohol.
Overall, Peace Hard Tea in its 24-ounce cans offers a unique drinking experience, combining the familiarity of tea with a subtle alcoholic kick, perfect for those seeking a refreshing and fun twist to their regular beverage choices.
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Frequently asked questions
Peace Hard Tea is an alcoholic version of the popular Peace Tea brand.
Peace Hard Tea is manufactured by Molson Coors Beverage Company in partnership with The Coca-Cola Company.
Peace Hard Tea contains 5% ABV (alcohol by volume).
Peace Hard Tea is available at convenience stores and retailers in the Southeast Region of the United States.
Peace Hard Tea comes in three flavors: Freedom of Peach, Really Really Razzy, and More Peace More Lemon.
