Lena Savoie
Hard Mountain Dew is a line of flavoured malt beverages inspired by Mountain Dew. It was first released in 2022 and contains 5% alcohol by volume. The drink is manufactured and distributed by the Boston Beer Company and contains no caffeine or added sugar. Interestingly, the alcohol in Hard Mountain Dew is not detectable by taste, which has been described as both a positive and negative attribute of the drink.
| Characteristics | Values |
|---|---|
| Type of Alcohol | Malt beverage |
| Alcohol by Volume | 5% |
| Caffeine | Zero |
| Added Sugar | Zero |
| Calories | 100 per 12 oz |
| Carbs | 2.2g |
| Sweeteners | Acesulfame Potassium (Ace-K) and Sucralose |
| Gluten | Not gluten-free |
| Allergens | Milk, egg, fish, crustacean shellfish, tree nuts, wheat, peanuts, soy |
| Sensitivities | Sulfites and gluten |
| Taste | No hint of alcohol |
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What You'll Learn
Hard Mountain Dew is a malt beverage
Hard Mountain Dew is a line of flavoured malt beverages inspired by Mountain Dew. It contains no caffeine, no added sugar, 2.2g of total carbs, and 100 calories per 12 oz serving. The drink is not gluten-free, as it is made using a process similar to beer.
When it was introduced, many people believed that Hard Mountain Dew was a seltzer line, however, the company confirmed on Twitter that it is, in fact, a malt beverage. This confusion may have arisen due to the existence of a similar alcoholic soda line called Bud Light Seltzer.
Hard Mountain Dew has been described as tasting just like the regular Mountain Dew, without any hint of the taste of alcohol. This has been considered a positive by some, however, others have noted that the absence of an alcoholic taste may be dangerous as it could lead to unintentional overconsumption.
The drink is targeted towards Mountain Dew lovers of legal drinking age who want to experience the bold, citrus flavours of the soft drink with the addition of alcohol. It is currently available in 46 states in the US and was also released in the Philippines.
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$34.12
It contains 5% alcohol by volume
Hard Mountain Dew is a malt beverage that contains 5% alcohol by volume. It was first released in February 2022 in three states, with additional flavours introduced in 2023. Hard Mountain Dew is currently available in 46 states in the US and was also released in the Philippines. The drink is manufactured and distributed by the Boston Beer Company, which is known for its alcoholic beverages such as Samuel Adam's.
Hard Mountain Dew offers a range of flavours that mix the familiar Mountain Dew taste with fruity flavours and alcohol. Notably, the drink contains no caffeine or added sugar, and each 12-ounce can contains 100 calories. The absence of a noticeable alcohol taste in Hard Mountain Dew has been highlighted as both a positive and negative aspect of the beverage. While some appreciate the familiar Mountain Dew flavour without the alcoholic kick, others may find the lack of a distinct alcohol taste concerning.
The drink has been described as belonging to the "alcopop" genre, characterised by lightly alcoholic fruity drinks. Hard Mountain Dew is also not gluten-free, as it is made using a process similar to beer. The drink contains Acesulfame Potassium (Ace-K) and Sucralose, and it may not be suitable for those with gluten intolerances or sensitivities.
Hard Mountain Dew's 5% alcohol by volume (ABV) is comparable to the ABV found in popular hard seltzer drinks like White Claw. While hard seltzers typically have a noticeable alcohol presence, Hard Mountain Dew has been noted to lack this distinct alcoholic kick. This characteristic may appeal to those who prefer a more subtle alcoholic beverage, although it has received mixed reviews from consumers.
Overall, Hard Mountain Dew presents an interesting proposition with its combination of familiar Mountain Dew flavours and a mild alcoholic kick. While the absence of an alcohol taste has been praised by some, it may also raise concerns for others. The drink's 5% ABV places it within a range that is common for hard seltzers and similar beverages, contributing to its overall profile as a lightly alcoholic drink.
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It has no caffeine or added sugar
Hard Mountain Dew is a malt beverage with 5% alcohol by volume. It was first released in 2022 and has since expanded to include five flavours, each combining the familiar Mountain Dew taste with a fruity flavour and alcohol. Despite its bold, citrus flavour, Hard Mountain Dew contains no caffeine or added sugar. It is also relatively low in calories, with 100 calories per 12 oz serving, and contains just 2.2g of total carbs.
The absence of caffeine in Hard Mountain Dew is notable, as caffeine is commonly found in energy drinks and some soft drinks, such as the regular Mountain Dew. Caffeine is a stimulant that can increase energy levels and improve focus and concentration. However, in certain individuals, caffeine can also induce anxiety, jitters, or insomnia. By excluding caffeine from Hard Mountain Dew, the beverage may appeal to a broader consumer base, including those who are sensitive to caffeine or prefer to avoid it.
The decision to exclude added sugar from Hard Mountain Dew is also significant. Added sugars, such as sucrose or high-fructose corn syrup, are commonly used in soft drinks and other beverages to enhance sweetness and flavour. However, excessive added sugar consumption has been linked to various health concerns, including weight gain, dental issues, and an increased risk of chronic conditions such as diabetes and heart disease. By excluding added sugar, Hard Mountain Dew aligns with current health trends promoting reduced sugar intake and may appeal to health-conscious consumers.
The lack of added sugar in Hard Mountain Dew also sets it apart from some other alcoholic beverages, which can be high in sugar content. This makes Hard Mountain Dew a unique offering in the market, catering to those who seek a drink that combines the taste of Mountain Dew with a lighter, less sugary option.
While the absence of added sugar in Hard Mountain Dew may be appealing to some, it is worth noting that the drink does contain artificial sweeteners. Acesulfame Potassium (Ace-K) and Sucralose are listed as ingredients, contributing to the drink's sweetness without adding calories. These non-nutritive sweeteners have been approved for use in food and beverages, but some consumers may prefer natural sweeteners or avoid artificial ingredients.
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It is manufactured and distributed by the Boston Beer Company
Hard Mountain Dew is a flavoured malt beverage with 5% alcohol by volume. It was first released in February 2022 in three states in the US, with five flavours currently available. Hard Mountain Dew is manufactured and distributed by the Boston Beer Company, owner of alcoholic beverages such as Samuel Adams. PepsiCo's subsidiary, Blue Cloud Distribution, initially distributed the drink from February 2022 to May 2024. However, in May 2024, the Boston Beer Company took control of the distribution.
The Boston Beer Company, in collaboration with PepsiCo, produces the alcoholic beverage Hard Mountain Dew. The Boston Beer Company brings its expertise in alcoholic beverages to the partnership, while PepsiCo contributes its iconic Mountain Dew brand. Dave Burwick, CEO of Boston Beer, emphasised the companies' shared passion for pushing boundaries and delivering ground-breaking innovations to drinkers. The Boston Beer Company's portfolio includes well-known brands such as Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, and Dogfish Head Brewery.
The Boston Beer Company has been in the industry since 1984, when it began brewing Samuel Adams beer. Over the years, the company has established itself as a leader in the alcoholic and non-alcoholic beverage industry, known for its innovation and ability to address the evolving tastes of drinkers. By partnering with PepsiCo, the Boston Beer Company aims to create a Hard Mountain Dew beverage that maintains the bold, citrus flavour that fans of Mountain Dew know and love while providing a new and exciting drinking experience for adults.
The Boston Beer Company's role in the partnership is to develop and produce the new Hard Mountain Dew beverage. The company's expertise in brewing and creating innovative drinks ensures that the Hard Mountain Dew product meets the expectations of drinkers. With its experience in crafting alcoholic beverages, the Boston Beer Company is well-equipped to deliver a high-quality, flavoured malt beverage that appeals to adults of legal drinking age.
The Boston Beer Company's collaboration with PepsiCo showcases its ability to adapt to market demands and form strategic alliances. By leveraging PepsiCo's brand power and its own beverage expertise, the Boston Beer Company has expanded its reach and diversified its offerings. This partnership highlights the company's commitment to staying at the forefront of the beverage industry and delivering innovative products that meet the changing preferences of consumers.
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It is not gluten-free
Hard Mountain Dew is not gluten-free. While it does not contain any ingredients or ingredients derived from milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, or soy, it does contain gluten. This is because it is brewed in a process similar to beer.
Hard Mountain Dew is a malt beverage, and its brewing process is similar to that of beer, which often contains gluten. Gluten is a type of protein found in certain grains, such as wheat, rye, and barley, and it is this protein that gives beer its characteristic elastic texture and contributes to its foamy head. During the brewing process, the gluten in the grain breaks down, but some residual gluten proteins may remain in the final product, which is why beer and, by extension, Hard Mountain Dew, contain gluten.
For those with coeliac disease or gluten intolerance, the presence of gluten in Hard Mountain Dew could trigger an immune response, causing damage to the small intestine and resulting in symptoms such as bloating, abdominal pain, and diarrhoea. Even for those without coeliac disease, gluten sensitivity can cause similar symptoms, as well as fatigue, headaches, and skin issues.
It is important to note that while Hard Mountain Dew is not gluten-free, there are gluten-free beers and alcoholic beverages available on the market. These drinks are typically made with gluten-free grains, such as sorghum, rice, or buckwheat, or they may undergo a process to remove the gluten, making them safer options for those with gluten sensitivities or coeliac disease.
In summary, Hard Mountain Dew, due to its brewing process and malt base, is not gluten-free, and consumers with gluten sensitivities should be aware of this allergen when considering purchasing this product.
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Frequently asked questions
Hard Mt Dew is a malt beverage with 5% alcohol by volume. It does not taste like alcohol, but it has an aftertaste of alcohol and artificial sweeteners.
Hard Mt Dew contains Acesulfame Potassium (Ace-K) and Sucralose. It is not gluten-free as it is made using a process similar to beer. It also contains zero caffeine and no added sugar.
Hard Mt Dew was initially launched with three flavors: Original, Black Cherry, and Watermelon. Since then, two more flavors have been added: Livewire and Code Red. There are now a total of five flavors available.
Hard Mt Dew is manufactured and distributed by the Boston Beer Company, which also owns other alcoholic beverage brands such as Samuel Adam's. PepsiCo's subsidiary, Blue Cloud Distribution, previously distributed the product from February 2022 to May 2024.
