Arielle Cruz
BON & VIV Spiked Seltzer is a popular canned alcoholic drink with a 4.5% ABV. The drink was created by Connecticut-based entrepreneur Nick Shields and launched in 2013 as SpikedSeltzer. In 2016, the brand was sold to Anheuser-Busch InBev (AB InBev), which led to a complete rebrand and relaunch of the beverage as Bon & Viv Spiked Seltzer. The drink is made with purified water, champagne yeast, and natural fruit flavors, and contains no barley or wheat, making it gluten-free. It has 0 grams of sugar and 90 calories per serving, and comes in a variety of flavors, including grapefruit, black cherry, mango, and cranberry.
| Characteristics | Values |
|---|---|
| Alcohol Type | Flavored malt beverage |
| Alcohol Content | 4.5% ABV |
| Calories | 90 |
| Carbohydrates | 1 to 2 grams |
| Sugar | 0 grams |
| Ingredients | Purified water, champagne yeast, natural fruit flavors |
| Flavors | Grapefruit, black cherry, mango, cranberry, Classic |
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What You'll Learn
Bon & Viv is a spiked seltzer with 4.5% ABV
The drink is a flavoured malt beverage, with the alcohol coming from brewed cane sugar. It has a light and refreshing taste, achieved through the use of purified water, champagne yeast, and natural fruit flavours. It is also gluten-free, containing no barley or wheat.
Bon & Viv has one of the lowest calorie contents among leading hard seltzer brands, with each 12-ounce pour serving 90 calories, 1 to 2 grams of carbs, and 0 grams of sugar. The drink comes in a variety of flavours, including grapefruit, black cherry, mango, and cranberry.
The brand has gained significant popularity, partnering with the NFL in 2019 to become the league's first official spiked seltzer sponsor. This partnership saw 16-ounce cans of Bon & Viv Classic offered in 27 NFL stadiums nationwide.
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$12.73 $21.99
The alcohol in Bon & Viv comes from brewed cane sugar
The process of rebranding involved more than just a name change and new packaging. The company introduced a new range of flavours and reduced the drink's alcohol content from 6% to 4.5% ABV. They also cut the sugar content, resulting in lower calorie and carbohydrate counts. Each 12-ounce serving of Bon & Viv contains 90 calories, 1 to 2 grams of carbs, and 0 grams of sugar.
The drink's name, Bon & Viv, is derived from the French phrase 'Bon Vivant', meaning a person who enjoys life, especially good food and drink. The brand's fictional founders are two mermaids, Bonnie and Vivian, who feature in the brand's advertising as pitching their idea to a group of investor 'sharks'. The drink comes in slim seltzer cans and offers a variety of flavours, including grapefruit, black cherry, mango, and cranberry.
Bon & Viv Spiked Seltzer is made with simple, select ingredients to create a light and refreshing taste. These include purified water, champagne yeast, and natural fruit flavours, making the drink gluten-free with no barley or wheat. The alcohol in Bon & Viv, derived from brewed cane sugar, contributes to its low-calorie content, making it a popular choice for those seeking a refreshing alcoholic beverage without the high calories and sugar typically associated with canned drinks.
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The drink is gluten-free and has 0 grams of sugar
BON & VIV is a popular canned drink that is a type of flavoured malt beverage. The drink is gluten-free and has 0 grams of sugar. It is made using purified water, champagne yeast, and natural fruit flavours. It does not contain any barley or wheat. This makes it a good option for those who are gluten intolerant or have coeliac disease.
The drink's recipe was refined by Connecticut-based beverage entrepreneur Nick Shields, who launched the original SpikedSeltzer brand in 2013. The brand was later sold to Anheuser-Busch InBev (AB InBev) in 2016, and the drink was relaunched as Bon & Viv Spiked Seltzer. The relaunch included a new range of flavours, a reduction in alcohol content from 6% to 4.5% ABV, and a slash in sugar content, bringing it down to 0 grams.
The sugar content of Bon & Viv Spiked Seltzer is a key selling point for the brand, with its advertising campaigns highlighting the drink's lack of sugar. The drink's packaging also emphasises this feature, with the phrase "0 grams of sugar" prominently displayed on the cans. This makes it a unique offering in the hard seltzer category, as most alcoholic beverages tend to contain some amount of sugar.
The absence of sugar in Bon & Viv is achieved through the drink's unique fermentation process. The alcohol in Bon & Viv is derived from the cold fermentation of sugar, which essentially converts the sugar into alcohol. This process ensures that the final product contains no residual sugar, resulting in a sugar-free beverage.
In addition to being sugar-free, Bon & Viv Spiked Seltzer also has a relatively low calorie count, with each 12-ounce serving containing only 90 calories. This, along with its gluten-free nature, makes Bon & Viv a more inclusive option for those with dietary restrictions or those who are conscious of their sugar and calorie intake.
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It comes in various flavours, including grapefruit, black cherry, mango and cranberry
Bon & Viv is a popular canned drink that is a type of flavoured malt beverage. The drink was created by Connecticut-based beverage entrepreneur Nick Shields, who aimed to recreate the popular cocktail drink, vodka soda, in a canned form. The result was an alcoholic drink that gets its kick from brewed cane sugar.
Bon & Viv comes in a variety of flavours, including grapefruit, black cherry, mango, and cranberry. These flavours are part of the Classic Variety Pack, which offers four fruity flavours. The drink is made with purified water, champagne yeast, and natural fruit flavours, resulting in a light and refreshing taste.
The brand has a nautical theme, with fictional founders named Bonnie and Vivian, who are depicted as mermaids in the brand's advertising. The name "Bon & Viv" is derived from the French phrase "Bon Vivant". The brand's advertising campaigns have been creative and innovative, including a partnership with the NFL and an underwater-themed commercial directed by Dan Laustsen, known for his work on films such as "The Shape of Water".
With no barley or wheat, Bon & Viv is gluten-free and has a 4.5% ABV. Each serving contains 90 calories and 0 grams of sugar, making it a popular choice for those looking for a refreshing alcoholic drink without the high sugar content of traditional cocktails.
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The brand is owned by Anheuser-Busch
The Bon & Viv brand is owned by Anheuser-Busch InBev (AB InBev), a subsidiary of Anheuser-Busch. The brand was previously known as SpikedSeltzer and was founded by Connecticut-based beverage entrepreneur Nick Shields in 2013. In 2016, Shields sold the brand to Anheuser-Busch, and in 2019, the drink was relaunched as Bon & Viv Spiked Seltzer.
The rebrand involved more than just a name change and new packaging. Bon & Viv introduced a new range of flavours, lowered the drink's alcohol content from 6% to 4.5% ABV, and reduced the sugar content, resulting in lower calorie and carbohydrate counts. Each 12-ounce pour serves 90 calories, 1 to 2 grams of carbs, and 0 grams of sugar. The drink is made with natural fruit and botanical flavours and has a crisp, dry finish.
The Bon & Viv brand is closely associated with mermaids, specifically the fictional founders Bonnie and Vivian, who are often featured in the brand's marketing campaigns. The brand's nautical theme was chosen by Shields, who wanted the brand's image to be "feminine and strong and a powerful mystical feature". The brand's name, Bon & Viv, is derived from the French phrase "Bon Vivant".
Anheuser-Busch has leveraged Bon & Viv's popularity to secure partnerships with major organisations like the NFL. In 2019, Bon & Viv became the official spiked seltzer sponsor of the NFL, with 16-ounce cans of Bon & Viv Classic being offered in 27 NFL stadiums nationwide. This partnership also included a Super Bowl ad, making Bon & Viv the first hard seltzer brand to advertise during the game.
The Bon & Viv brand has continued to grow and evolve since its acquisition by Anheuser-Busch, solidifying its place in the hard seltzer category.
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Frequently asked questions
The alcohol in Bon and Viv comes from brewed cane sugar.
Bon and Viv has an alcohol content of 4.5% ABV.
Each 12-ounce serving of Bon and Viv contains 90 calories.
Yes, Bon and Viv is gluten-free as it does not contain barley or wheat.
Bon and Viv is available in a variety of flavors, including grapefruit, black cherry, mango, and cranberry.
