Vivian Marlowe
Hard seltzers are alcoholic beverages that have become increasingly popular in recent years. They are often marketed as a healthier alternative to other alcoholic drinks due to their relatively low calorie content. Constellation Brands, the company behind Corona, has expanded the Corona brand to include a hard seltzer variety. The Corona Hard Seltzer is made with carbonated water, alcohol from sugar, natural flavours, and citric acid. It does not contain distilled spirits and is gluten-free. With a 4.5% ABV, it offers a range of refreshing flavours, including Citrus Lime, Watermelon Lime, Spicy Pineapple, and Mandarin Starfruit.
| Characteristics | Values |
|---|---|
| Alcohol Type | Alcohol from sugar |
| Alcohol By Volume | 4.5% or 6% |
| Calories | 90 or 100 |
| Carbohydrates | 0 grams or 2-3 grams |
| Protein | 0 grams |
| Fat | 0 grams |
| Sugar | 0 grams or 2 grams |
| Gluten | Gluten-free |
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What You'll Learn
Corona Hard Seltzer is made from sugar
Corona Hard Seltzer is part of a growing trend of hard seltzers, which are seen as a healthier alternative to other alcoholic drinks. They are often marketed as such, and this has contributed to their popularity. Hard seltzers typically have a low calorie content, derived almost entirely from fructose. They are also usually gluten-free.
The hard seltzer category is currently worth $550 million but is predicted to grow to $2.5 billion by 2021. This growth is driven by consumers seeking out healthier, low-calorie alcoholic drinks. Constellation Brands, the company behind Corona, hopes that its hard seltzer will attract new consumers to the brand, rather than cannibalising its core beer sales.
Corona Hard Seltzer comes in a variety of flavours, including Citrus Lime, Spicy Pineapple, Mandarin Starfruit, and Watermelon Lime. The drink is gluten-free and contains 90 calories and zero carbs per 12 fl oz serving. The alcohol content is 4.5% ABV, which is typical for hard seltzers.
In conclusion, Corona Hard Seltzer is made from sugar through a process of fermentation. It is part of a growing trend of hard seltzer drinks, which are seen as a healthier alternative to other alcoholic beverages. Constellation Brands hopes that Corona Hard Seltzer will drive growth for the company by attracting new consumers to the brand.
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It contains no distilled spirits
Corona Hard Seltzer is a malt beverage that contains no distilled spirits. The alcohol in this beverage is derived from the fermentation of sugar. This process involves converting carbohydrates to alcohol using anaerobic microorganisms. The sugar base is directly fermented, yielding alcohol and a discoloured product. Therefore, effective filtration is necessary to remove the colours and odours produced during fermentation. Carbon treatment is a common filtration method, using CARBOFIL RW, RHC, or CA filter sheets. This process creates a plain alcohol base to which flavours can be added.
Corona Hard Seltzer is positioned as a "comprehensive beer family" extension of the brand's core beer offerings. It is targeted at health-conscious consumers who are seeking a "cleaner, healthier, low-calorie" alcoholic beverage option. With a median of 100 calories, 2 grams of carbs, and 0-2 grams of sugar, hard seltzers are often marketed as healthier alternatives to traditional alcoholic drinks. Additionally, their gluten-free and gender-neutral advertising appeal to a wider range of consumers.
The success of hard seltzers, such as White Claw, has contributed to the development of the Corona Hard Seltzer. With a similar alcohol by volume (ABV) of around 4.5% to 6%, the Corona Hard Seltzer is designed to compete in the growing hard seltzer market. By launching under the established Corona brand, the company aims to attract new consumers without cannibalising its core beer volumes. This strategy leverages the trust that consumers have in the Corona name while offering a trendy and refreshing alternative to beer.
The hard seltzer category has experienced meteoric growth, with sales of White Claw, the leading US hard seltzer brand, growing by 85% in a single year. This surge in popularity has attracted other beverage giants to launch their own hard seltzer brands. However, Corona's parent company, Constellation Brands, believes that the Corona Hard Seltzer can premiumise the market and offer something unique. By entering the hard seltzer space, Constellation Brands aims to accelerate the volume shift from low-end to high-end offerings, where they hold a strong market share.
In conclusion, the Corona Hard Seltzer contains no distilled spirits. Instead, it derives its alcohol content from the fermentation of sugar, positioning it as a refreshing and healthier alternative to traditional alcoholic drinks. With its launch, Corona aims to capitalise on the growing consumer demand for hard seltzers and expand its brand presence in the beverage industry.
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It has 90 calories and 4.5% ABV
Corona Hard Seltzer is a malt beverage with 4.5% ABV and 90 calories. It is a "bright, flavorful" drink available in passionfruit lime, guava lime, and coconut lime flavours. The drink is gluten-free and contains zero carbs and zero sugar. It is made with carbonated water, alcohol from sugar, natural flavours, and citric acid.
The hard seltzer category is currently worth $550 million but is predicted to grow to $2.5 billion by 2021. This growth is attributed to consumers shifting from beer and other alcoholic beverages to hard seltzer, which is perceived as a cleaner, healthier, and low-calorie alternative. Hard seltzers typically have around 5% ABV and relatively low calorie content, derived almost entirely from fructose. The alcohol is usually made by fermenting cane sugar or malted barley, although international products may use neutral spirits or fruit fermentation.
Hard seltzers have become popular due to their positioning as a healthy alternative to other alcoholic drinks and their trendy image. Their marketing often depicts healthy people drinking and having fun, and they have gained a significant presence on social media platforms. Additionally, their gender-neutral advertising has helped them reach a wider audience. The typical hard seltzer drinker is a Caucasian between 21 and 44 years old.
The fermentation process in hard seltzer production involves directly fermenting a sugar base, resulting in discolouration that must be addressed through effective filtration practices. This creates a plain alcohol base to which flavours can be added. Corona Hard Seltzer is part of the brand's strategy to expand its product portfolio beyond its classic Corona Extra and Corona Light offerings and attract new consumers to the brand.
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It comes in a variety of flavours
Corona Hard Seltzer comes in a variety of flavours, including the Tropical Mix Pack, which features Citrus-Lime, Spicy Pineapple, Mandarin-Starfruit, and Watermelon-Lime flavours. The drink is gluten-free and contains 4.5% alcohol by volume. It is made with carbonated water, alcohol from sugar, natural flavours, and citric acid.
Corona also offers a Seltzerita Hard Seltzer Variety Pack, which includes Classic Lime, Strawberry, Mango, and Peach flavours. These seltzers are inspired by classic margarita flavours and are sweetened with real agave and cane sugar. They have a higher alcohol content than the Tropical Mix Pack, at 6% alcohol by volume. The ingredients in the Seltzerita variety pack are similar to those in the Tropical Mix Pack but also include agave syrup, Mexican lime juice concentrate, salt, and sodium citrate.
The Corona Refresca is another option, which is a premium alcohol-spiked refresher with a 4.5% ABV. It comes in passionfruit lime, guava lime, and coconut lime flavours.
Hard seltzers are typically gluten-free and are known for their relatively low-calorie content compared to other alcoholic beverages. They are often marketed as a healthier alternative to other alcoholic drinks, targeting health-conscious consumers. The rise in popularity of hard seltzers has been attributed to their refreshment characteristics, gender-neutral advertising, and trendy image.
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It's gluten-free
Corona Hard Seltzer is a gluten-free beverage. This is because of the ingredients used in the drink and the processes through which it is made.
Gluten is a family of proteins found in grains like wheat, rye, and barley. It helps foods maintain their shape and texture, acting as a sort of 'glue'. Many people are intolerant to gluten, suffering from coeliac disease or non-coeliac gluten sensitivity, and so require gluten-free products.
Corona Hard Seltzer is made with a blend of fermented sugars and corn syrup, purified water, natural flavours, citric acid, sodium citrate, maltodextrin, sorbic acid, and ascorbic acid. None of these ingredients contain gluten. The beverage is also not made from any grains that contain gluten and is instead brewed purely from sugar.
The beverage is also made using processes that avoid gluten contamination. It is brewed, filtered, and packaged in facilities that maintain gluten-free practices. These facilities are designed to
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Frequently asked questions
The alcohol in Corona Hard Seltzer is derived from the fermentation of sugar.
The alcohol by volume in a Corona Hard Seltzer is 4.5% or 6% depending on the variant.
The ingredients in a Corona Hard Seltzer are carbonated water, alcohol from sugar, natural flavors, citric acid, cane sugar, and Mexican lime juice concentrate.
