Noah Vinter
Cape Line Sparkling Cocktails is a line of canned sparkling cocktails launched by MillerCoors in April 2019. The cocktails are made from fermented cane sugar and are available in three flavours: Blackberry Mojito, Margarita, and Hard Strawberry Lemonade. The brand targets health-conscious consumers by offering a product that is naturally gluten-free, has 75% fewer calories than a classic margarita, and contains 75% less sugar. Cape Line Sparkling Cocktails are packaged in slim 12 oz cans, giving the product a premium look and feel.
| Characteristics | Values |
|---|---|
| Manufacturer | MillerCoors |
| Pack Sizes | 6-pack, 12-pack |
| Can Size | 12 oz |
| Flavors | Blackberry Mojito, Margarita, Hard Strawberry Lemonade |
| ABV | 4.5% |
| Calories | 120 |
| Sugar | 75% less than a classic margarita |
| Ingredients | Carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, fruit juice |
| Properties | Gluten-free |
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What You'll Learn
Cape Line is a MillerCoors product
Cape Line Sparkling Cocktails is a line of carbonated, cane sugar-fermented drinks. The cocktails are crafted with only six simple ingredients: carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavours, and fruit juice added for colour. The drinks are naturally gluten-free and contain 120 calories with an ABV of 4.5%, which is half the calories and sugar of leading flavoured malt beverages.
Cape Line Sparkling Cocktails come in slim 12-ounce cans, which lend a premium look and feel to the line. The brand's target audience is 21- to 45-year-old men and women who are looking to make better choices without sacrificing taste. The product is supported by a robust national marketing campaign focused on the brand's theme, "Welcome to Cape Line," and ads featuring the song "Juice" by Lizzo.
Cape Line is MillerCoors' entry into the expanding market of lower-calorie, high-flavour drinks. The company aims to capture a growing number of drinkers who are interested in consuming alcohol beverages made with wellness in mind. Cape Line competes with other similar products in the market, such as Hard Sparkling Water by Henry's and Saint Archer Gold, a new craft light lager.
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$55.01
It is a sparkling cocktail
Cape Line Sparkling Cocktails are indeed cocktails, and they sparkle! The drinks are a product of MillerCoors, and they were launched in 2019. They are packaged in slim 12oz cans, perfect for grab-and-go situations. The brand's theme is "Welcome to Cape Line", and its marketing campaign featured the song "Juice" by Lizzo.
The cocktails are made from only six ingredients: carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavours, and fruit juice added for colour. The result is a naturally gluten-free drink with 120 calories and an ABV of 4.5%. The cocktails have half the calories and sugar of leading flavoured malt beverages.
Cape Line Sparkling Cocktails come in three flavours: Blackberry Mojito, Margarita, and Hard Strawberry Lemonade. The drinks have 75% fewer calories than classic cocktails, with the same bold cocktail flavour. For example, the Cape Line Margarita has 75% less calories than a classic margarita, but still has the same delicious taste.
The brand targets 21- to 45-year-old men and women who want to make healthier choices without sacrificing taste. With its low-calorie, high-flavour profile, Cape Line is part of a new category of drinks that offer consumers wellness-focused options without compromising on flavour.
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The drink is made from fermented cane sugar
Cape Line Sparkling Cocktails are made from fermented cane sugar. This drink is crafted from a simple list of ingredients, including carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavours, and fruit juice added for colour. The use of fermented cane sugar creates a clean, neutral base that enhances the flavours of the other ingredients.
The result is a sparkling cocktail with a delicate effervescence and a balanced, refreshing taste. The fermentation process of the cane sugar adds a subtle depth to the drink, complementing the other flavours without overwhelming them. The natural sweetness of the cane sugar is preserved, providing a sessionable sweetness that is not overly cloying.
Fermented cane sugar is a key ingredient in the Cape Line Sparkling Cocktails, contributing to the drink's overall profile and character. It serves as a versatile base that can be tailored to create a range of unique and appealing flavour combinations. This versatility allows the brand to offer a variety of flavours, including Blackberry Mojito, Margarita, and Hard Strawberry Lemonade.
The use of fermented cane sugar in Cape Line Sparkling Cocktails aligns with the brand's focus on creating "better-for-you" beverages. These drinks cater to consumers who seek lower-calorie and lower-sugar options without compromising on flavour. With 75% fewer calories than a classic margarita, Cape Line Sparkling Cocktails offer a lighter alternative to traditional cocktails while still delivering a bold and satisfying taste experience.
The fermentation process of the cane sugar also contributes to the drink's overall calorie content. By using real cane sugar, Cape Line is able to reduce the amount of added sugar needed to sweeten the cocktail, resulting in a lower-calorie beverage. This makes Cape Line Sparkling Cocktails a popular choice for those who are conscious of their sugar and calorie intake but still want to enjoy a delicious and indulgent cocktail experience.
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It has 75% fewer calories than a classic margarita
Cape Line Sparkling Cocktails are a line of carbonated, cane sugar-fermented drinks from MillerCoors. The drinks are crafted with only six simple ingredients: carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, and fruit juice added for color.
With an ABV of 4.5%, each cocktail contains 120 calories, which is half the calories of leading flavored malt beverages and 75% fewer calories than a classic margarita. According to CalorieKing, as of March 25, 2019, a classic margarita (3.3 oz) contains 153 calories and 4.3 grams of sugar.
The Cape Line Sparkling Cocktails, therefore, offer a unique proposition: they provide the flavor of classic cocktails like margaritas but with significantly fewer calories and sugar. This makes them appealing to consumers who are looking to make healthier choices without sacrificing taste.
The low-calorie nature of these cocktails aligns with a growing trend in the beverage alcohol industry towards lower-calorie, high-flavor drinks. This shift is reflected in the increasing popularity of hard seltzers, kombuchas, and other low-calorie sparkling cocktails. MillerCoors's launch of Cape Line Sparkling Cocktails thus represents a strategic move to capture a share of this emerging market.
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It comes in slim cans
Cape Line Sparkling Cocktails are packaged in slim cans. The slim cans are 12oz in size and are designed to be portable, allowing consumers to take them wherever they go. The slim cans also lend a premium look and feel to the line, targeting consumers who are looking for healthier alternatives without compromising on taste.
The Cape Line Sparkling Cocktails are a product of MillerCoors, which is known for popular beers such as Miller Lite, Miller High Life, Coors Light, and Coors Banquet. The company identified a growing consumer need for low-calorie, high-flavor drinks and created Cape Line as a response. With an ABV of 4.5% and only 120 calories, the sparkling cocktails have half the calories and sugar of leading flavored malt beverages.
The drinks are made with only six simple ingredients: carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, and fruit juice added for color. The use of fermented cane sugar creates a clean, neutral base for the three flavors: Blackberry Mojito, Margarita, and Hard Strawberry Lemonade.
Cape Line Sparkling Cocktails are part of a growing trend of "better-than" drinks, which offer consumers healthier alternatives to traditional alcoholic beverages. The brand is targeted towards 21- to 45-year-old men and women who are conscious of their health and wellness but still want to enjoy a delicious cocktail.
The launch of Cape Line was supported by a robust national marketing campaign, including ads featuring the song "Juice" by Lizzo. The marketing strategy aimed to build awareness and trial for the product, with increased spending during the summer to boost sales.
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Frequently asked questions
The alcohol in Cape Line Sparkling Cocktails is derived from real cane sugar.
Cape Line Sparkling Cocktails have an ABV of 4.5%.
Cape Line Sparkling Cocktails come in three flavours: Blackberry Mojito, Margarita, and Hard Strawberry Lemonade.
Each Cape Line Sparkling Cocktail contains 120 calories, 75% less than a classic margarita.
Cape Line Sparkling Cocktails are made by MillerCoors.
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