Lena Savoie
Jumex Hard Nectar is an alcoholic beverage with a 5% ABV that comes in four bold fruit flavours: Mango, Guava, Strawberry, and Pineapple Coconut. It is a malt-based drink inspired by consumers' growing trend of mixing Jumex fruit nectars with alcohol. Jumex was founded in 1961 by Don Eugenio López Rodea and has been the leading brand in Mexico in the juice and nectar categories.
| Characteristics | Values |
|---|---|
| Type | Alcoholic malt beverage |
| ABV | 5% |
| Flavors | Mango, Guava, Strawberry, Pineapple Coconut |
| Availability | In stores |
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What You'll Learn
Jumex Hard Nectar contains 5% alcohol
Jumex Hard Nectar is an alcoholic beverage with a 5% ABV. It is a malt-based drink that offers a refreshing twist on traditional fruit nectars. With its bold and innovative flavours, Jumex Hard Nectar combines the brand's signature natural taste with a thrilling new experience.
The drink is produced by Grupo Jumex, a company founded in 1961 by Don Eugenio López Rodea, a pioneer in the production of juices and nectars. Jumex initially rose to prominence with its iconic apple nectar, packaged in a distinctive 'little blue can'. Over the years, the brand has become a leading name in Mexico's juice and nectar market, known for its unwavering commitment to quality and taste.
With the introduction of Jumex Hard Nectar, the company has expanded its portfolio to cater to evolving consumer preferences. The drink was inspired by the growing trend of consumers mixing Jumex fruit nectars with alcohol. By launching this product, Grupo Jumex has ventured into the alcoholic beverage category, partnering with AriZona Beverages Company, a family-owned American brand known for its top-quality beverages.
Jumex Hard Nectar comes in four exciting flavours: Mango, Guava, Strawberry, and Pineapple-Coconut. Each 12-ounce can contains 5% alcohol, providing a unique and unforgettable experience with every sip. This product is currently available for purchase in stores, and consumers must be 21 or older to enjoy it.
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It's a malt-based alcoholic beverage
Jumex Hard Nectar is a malt-based alcoholic beverage. It was launched in 2024 by Grupo Jumex, in collaboration with AriZona Beverages Company, as an innovative product in the alcoholic beverage market.
Grupo Jumex has been a leading brand in Mexico in the juice and nectar categories for many years. Its first product was an apple nectar, packaged in its iconic ‘little blue can’. The brand has been recognised for its great taste and unwavering commitment to quality. With the launch of Jumex Hard, the company diversified its portfolio, offering a novel option in a segment dominated by non-alcoholic beverages.
Jumex Hard Nectar contains 5% ABV and comes in four bold fruit flavours: Mango, Guava, Strawberry, and Pineapple-Coconut. Each flavour has a different calorie count per 12 fl oz (355 ml) can, and all blends contain added sugars. The drink is non-carbonated and provides a refreshing twist on familiar fruit nectars.
The product has been well-received, with high demand reported in some locations. It is available for purchase in stores, and consumers must be 21 years of age or older to buy it.
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Flavours include mango, guava, strawberry, and pineapple-coconut
Jumex Hard Nectar is an alcoholic beverage with a 5% ABV. It is a product of Grupo Jumex, a Mexican company that has been producing juices and nectars with the country's finest fruit since 1961. The company has now expanded its portfolio by venturing into the alcoholic beverage market with the launch of Jumex Hard Nectar, a malt-based hard nectar.
Jumex Hard Nectar comes in four bold and refreshing flavours: mango, guava, strawberry, and pineapple-coconut. These flavours are inspired by the brand's signature natural taste and authenticity, bringing a thrilling and unique twist to iconic Mexican fruits. Each flavour has a different calorie count per 12 fl oz (355 ml) can, and all blends contain added sugars.
The mango and guava blends are vegan, while the pineapple-coconut flavour contains coconut and lactose. Jumex Hard Nectar is non-carbonated and currently only available in stores. The drink has been well-received, with a 4.8 out of 5 stars rating on Total Wine & More, and it has been challenging to get your hands on due to high demand.
Grupo Jumex's collaboration with AriZona Beverages Company, the makers of America's number one ready-to-drink Iced Tea, has resulted in an innovative product that combines the best of both brands. AriZona's mission of providing top-quality beverages at accessible prices aligns with Grupo Jumex's commitment to offering innovative, authentic, and high-quality products.
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It's a non-carbonated drink
Jumex Hard Nectar is a non-carbonated drink. It is an alcoholic beverage, with a 5% ABV, and comes in a variety of flavours, including Guava, Mango, Strawberry, and Pineapple Coconut. It is a malt-based drink, inspired by consumers' trends of mixing Jumex fruit nectars with alcohol.
Jumex Hard Nectar is produced by Grupo Jumex, a company founded in 1961 by Don Eugenio López Rodea, a businessman and pioneer in the production of juices and nectars. The company has long been popular for its nectars, and this new product brings an exciting twist to its existing line of drinks.
As a non-carbonated beverage, Jumex Hard Nectar offers a unique drinking experience compared to carbonated alcoholic drinks. It is targeted towards consumers who are looking for a novel option in the alcoholic beverage segment, which is often dominated by carbonated options like beer and hard seltzer.
The drink is currently in high demand, with some retailers limiting purchases to one per customer due to its popularity. It is available in stores across Mexico, the US, and potentially other countries, though availability may vary.
Grupo Jumex's collaboration with AriZona Beverages Company, known for its successful forays into the alcohol category, has resulted in the creation of Jumex Hard Nectar. This collaboration combines Grupo Jumex's expertise in fruit with AriZona Beverages' experience in the alcoholic beverage market, resulting in an innovative product that satisfies consumers' evolving preferences.
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It's available in the US and Mexico
Jumex Hard Nectar is currently available in the US and Mexico. It is a new product from Grupo Jumex, a company founded in 1961 by Don Eugenio López Rodea, a Mexican businessman. For many years, Jumex has been the leading brand in Mexico in the juice and nectar categories.
The company has now ventured into the alcoholic beverage market with Jumex Hard Nectar, which contains 5% ABV. The drink is a malt-based 'hard nectar' inspired by consumers' growing trend of mixing Jumex fruit nectars with alcohol. It offers a refreshing twist on familiar favourite flavours, such as mango, guava, strawberry, and pineapple-coconut.
In the US, Jumex Hard Nectar is available in select stores, including Total Wine & More and BevMo!, where it is subject to high demand. It can also be found in certain H-E-B stores in Texas, specifically in the Rio Grande Valley region. Due to its popularity, some stores have limited purchases to one per customer.
Jumex Hard Nectar is a non-carbonated beverage and each flavour has a different calorie count per 12 fl oz (355 ml) can. The drink is targeted at adults 21 and older, with the company encouraging responsible consumption.
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Frequently asked questions
Jumex Hard Nectar is a malt-based alcoholic beverage.
Jumex Hard Nectar has an alcohol content of 5% ABV.
Jumex Hard Nectar comes in four flavours: Mango, Guava, Strawberry, and Pineapple-Coconut.
