
Alcohol proof is a measure of the alcohol content in a beverage, with one proof being equal to two percent alcohol by volume in many countries, including the United States. In the UK, one proof is equal to 1.75 percent alcohol by volume. Therefore, a 70-proof liquor contains 35% alcohol. Examples of 70-proof liquors include Southern Comfort and Fireball Cinnamon Whiskey.
| Characteristics | Values |
|---|---|
| Alcohol percentage | 35% |
| Twice the alcohol percentage (proof) | 70 |
| ABV | 35% |
| Whiskey example | Southern Comfort |
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What You'll Learn
- proof liquor is 35% alcohol
- The term 'proof' dates back to 16th-century England
- Today, liquor is sold with labels stating its percentage of alcohol by volume (ABV)
- The higher the proof, the more alcohol the beverage contains
- The US defines proof as twice the percentage of ABV, while the UK uses 1.75 times the ABV

70 proof liquor is 35% alcohol
The term "proof" is a measure of the content of ethanol (alcohol) in an alcoholic beverage. The term was originally used in England, where, from 1816, it was equal to about 1.75 times the percentage of alcohol by volume (ABV). Today, the UK uses ABV instead of proof. In the US, alcohol proof is defined as twice the percentage of ABV. Therefore, 70 proof liquor, which is 35% alcohol, would be considered 100 proof in the UK.
The definition of proof in terms of ABV varies from country to country. The measurement of alcohol content and its statement on bottles of alcoholic beverages are regulated by law in many countries. For example, in the US, the Code of Federal Regulations requires that liquor labels state the percentage of ABV at a temperature of 60°F (16°C).
The understanding of alcohol proof can help drinkers appreciate the flavour and strength of different beverages and promote responsible drinking. To put it simply, the proof is a number that helps one understand how "strong" an alcoholic beverage is. The higher the proof, the more alcohol the beverage contains. This is an important detail because the amount of alcohol in a drink can significantly influence its flavour, potency, and the way it affects the drinker.
Liquor with a higher proof may provide a more intense flavour and a stronger "burn" when drunk due to the higher alcohol content. For example, 70 proof liquor, which is 35% alcohol, will have a more intense flavour and be stronger than 42 proof liquor, which contains 21% alcohol.
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The term 'proof' dates back to 16th-century England
The term "proof" is used to describe the content of ethanol (alcohol) in an alcoholic beverage. The term was first used in 16th-century England to describe taxable spirits. The English government would test the alcohol content in liquor by soaking a gun pellet with the spirit and attempting to light the wet pellet on fire. If the pellet ignited, the liquor was considered ""above proof"" and was taxed at a higher rate. If the pellet did not ignite, the liquor was considered ""under proof"" and was taxed at a lower rate. "Above proof" liquor was also desirable for those in the business of making medicines.
Another early method for testing the alcohol content of liquor was the "gunpowder method". If the gunpowder would ignite after having alcohol poured over it, it was considered "over-proof". The flashpoint of alcohol depends on its temperature, so the flashpoint of "above proof" liquor could range from 20% at 36°C to 96% at 13°C.
In the 17th century, England introduced tests based on specific gravity for defining proof, but it was not until 1816 that a legal standard based on specific density was defined. At this time, 100 proof was defined as a spirit with 12/13 the specific gravity of pure water at the same temperature, which is equivalent to 57.15% ABV. From the 19th century until 1980, the UK officially measured alcohol content by proof spirit, with 100 proof being equivalent to 50% ABV.
Today, the UK and EU have phased out the use of "proof" and use ABV instead. In the United States, alcohol proof is defined as twice the percentage of ABV, so 70 proof liquor contains 35% alcohol. The US also permits the use of "proof" on liquor labels.
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Today, liquor is sold with labels stating its percentage of alcohol by volume (ABV)
The term “proof” in relation to alcohol refers to a measure of the content of ethanol (alcohol) in an alcoholic beverage. The term originated in 16th-century England, where spirits were taxed based on their alcohol content. Spirits that could be ignited were considered "above proof", while those that could not were "under proof". A liquid just alcoholic enough to maintain combustion was defined as 100 proof.
Over time, the definition of proof in terms of ABV has varied from country to country. In the United States, alcohol proof is defined as twice the percentage of ABV, so a 70-proof liquor contains 35% alcohol. In the United Kingdom, the use of proof was phased out in 1980 in favour of stating the ABV. Today, liquor is sold with labels stating its percentage of alcohol by volume (ABV) in most locations. This change provides consumers with more accurate information about the product they are purchasing.
The measurement of alcohol content and the statement of content on bottles of alcoholic beverages are regulated by law in many countries. The United States Code mandates the use of ABV on liquor labels, but also permits the use of proof. The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to require the disclosure of per-serving alcohol, calorie, and nutrient content information in an "Alcohol Facts" statement on all alcohol beverage labels under its regulatory authority.
The TTB's regulations aim to prevent consumer deception and provide "adequate information" about the identity and quality of the product. For example, in the United States, bottled spirits over 100 ml are allowed to vary by up to 0.15% of the ABV stated on the label, while those under 100 ml may vary by up to 0.25%. Additionally, the TTB prohibits false or misleading statements, such as curative or therapeutic claims, and the use of the word "pure" for distilled spirits.
The European Union (EU) follows the recommendations of the International Organization of Legal Metrology (OIML) for alcohol labelling. Other organizations, such as the National Consumers League and the Distilled Spirits Council of the United States (DISCUS), have also made recommendations and requests regarding alcohol labelling. These include proposing that a consistent graphic symbol, such as a shot glass, appear on labels to indicate the number of drinks in the container.
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The higher the proof, the more alcohol the beverage contains
The term )"proof" is used to indicate the alcohol content in a beverage. It originated in 16th-century England, where spirits were taxed based on their alcohol content. A spirit that could be ignited was deemed "above proof", while one that couldn't was "under proof". A liquid just alcoholic enough to burn was defined as 100 proof.
Today, "proof" is defined as twice the percentage of alcohol by volume (ABV) in the US, so a beverage that is 40% ABV would be 80 proof. In the UK and some other countries, proof is 1.75 times the ABV, so the same beverage would be 70 proof. The higher the proof, the more alcohol the beverage contains. For example, 80-proof liquor is about 10% stronger than 70-proof liquor.
The amount of alcohol in a drink affects its flavour, potency, and how it impacts the drinker. Higher-proof spirits may have a stronger flavour and a more intense "burn" due to their higher alcohol content. Cask-strength spirits, for instance, are bottled without dilution, resulting in a high alcohol content that can exceed 50% ABV.
It's important to note that the relationship between proof and ABV varies across countries. For instance, a whiskey that is 70 proof in the UK would be almost 100 proof in the US. Therefore, when discussing alcohol content, it is more accurate to refer to ABV rather than proof.
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The US defines proof as twice the percentage of ABV, while the UK uses 1.75 times the ABV
The term "proof" in relation to alcohol content has a long history. It dates back to 16th-century England, when spirits were taxed at different rates based on their alcohol content. A basic burn-or-no-burn test was used to determine if a liquid was ""above proof" or "under proof". If the liquid ignited, it was considered proof of its alcohol content and was taxed at a higher rate.
Over time, more accurate methods were developed to measure alcohol content, such as the gunpowder method and specific gravity tests. In 1816, a legal standard based on specific density was defined in England, with 100 proof being defined as a spirit with 12/13 the specific gravity of pure water at the same temperature, which was equivalent to 57.15% ABV.
The proof system in the United States was established around 1848 and was based on percent alcohol rather than specific gravity. In the US system, 50% ABV was defined as 100 proof, and proof was defined as twice the percentage of ABV. This means that a spirit with 40% ABV is considered 80 proof in the US.
On the other hand, the UK's previous system of measuring alcohol content was similar to the US system, but with a slight variation. The UK defined proof as 1.75 times the percentage of ABV. So, for example, a drink with 40% ABV would be considered 70 proof in the UK. However, the UK transitioned to using the ABV system in the 1980s, replacing the previous proof system.
Today, the use of proof as a measure of alcohol content is mainly historical, and liquor labels are required to state the percentage of ABV. While the ABV system has been adopted in most parts of the world, the US still allows the use of proof in conjunction with ABV on liquor labels, mainly as a matter of tradition.
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Frequently asked questions
70-proof liquor contains 35% alcohol.
The proof number is the alcohol percentage multiplied by 2.
No, the two are not the same. The proof number is usually double the alcohol percentage.
Not necessarily. While the US defines proof as twice the percentage of alcohol by volume, the UK and some other countries use 1.75 times the alcohol percentage.
Some popular liquors that are 70 proof include Southern Comfort, Malibu, and Fireball Cinnamon Whiskey.











































