Noah Vinter
Bon & Viv Spiked Seltzer is an alcoholic beverage inspired by vodka sodas. Despite tasting similar to vodka sodas, the drink contains no distilled spirits. Instead, the alcohol in Bon & Viv comes from brewed cane sugar, making it a flavoured malt beverage. The drink has 4.5% ABV, 90 calories per 12-ounce pour, and 0 grams of sugar.
| Characteristics | Values |
|---|---|
| Alcohol Type | Flavored malt beverage |
| Alcohol Content | 4.5% ABV |
| Calories | 90 |
| Carbohydrates | 1 to 2 grams |
| Sugar | 0 grams |
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What You'll Learn
- Bon & Viv Spiked Seltzer's alcohol content is 4.5% ABV
- The drink is inspired by vodka sodas but contains no distilled spirits
- It is a flavoured malt beverage, with alcohol from brewed cane sugar
- Each 12-ounce serving has 90 calories, 1-2g carbs, and 0g sugar
- The brand was the first to advertise hard seltzer during the Super Bowl
Bon & Viv Spiked Seltzer's alcohol content is 4.5% ABV
Bon & Viv Spiked Seltzer is a popular canned drink that contains alcohol. Although it was inspired by vodka sodas, it does not contain any distilled spirits. Instead, it is a flavoured malt beverage, with its alcoholic content derived from brewed cane sugar.
The drink was first launched by SpikedSeltzer, a Connecticut-based company founded by beverage entrepreneur Nick Shields in 2012. When the brand was later acquired by AB InBev, the drink was rebranded as Bon & Viv, with a new range of flavours, a lower alcohol content, and reduced sugar.
The alcohol content of Bon & Viv Spiked Seltzer is 4.5% ABV, which is lower than the original SpikedSeltzer's 6% ABV. This reduction in alcohol content also contributed to a lower calorie and carbohydrate count, with each 12-ounce serving containing 90 calories, 1 to 2 grams of carbs, and 0 grams of sugar.
The brand has gained notable attention through its marketing strategies, such as its Super Bowl ad in February 2019, making it the first hard seltzer brand to advertise during the event. Bon & Viv has also partnered with the NFL, becoming the league's first official spiked seltzer sponsor, with its products offered in 27 NFL stadiums nationwide.
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The drink is inspired by vodka sodas but contains no distilled spirits
The Bon & Viv Spiked Seltzer was inspired by the phrase "bon vivant" and was created by AB InBev as a unique offering in the crowded spiked seltzer market. The drink is inspired by vodka sodas but contains no distilled spirits. Instead, the drink is a flavoured malt beverage, with its alcohol content derived from brewed cane sugar.
The brand's fictional founders are mermaids named Bonnie and Vivian, who pitched their flavoured alcoholic seltzers to a group of investor "sharks" in a Super Bowl ad in February 2019. This ad campaign was a strategic move to target the American public, and it worked—Bon & Viv became the first hard seltzer brand to advertise during the Super Bowl.
The drink's alcohol content is 4.5% ABV, and it has zero sugar, 90 calories, and 1 to 2 grams of carbs per 12-ounce serving. The brand has also introduced a variety of flavours to cater to different tastes. With its low-calorie and carbohydrate counts, Bon & Viv positions itself as a relatively healthier option among leading hard seltzer brands.
The idea for Bon & Viv was conceived by Connecticut-based beverage entrepreneur Nick Shields, who drew inspiration from observing five women consecutively ordering vodka sodas at a dive bar in Westport, Connecticut, in 2012. Shields also wanted to incorporate a nautical theme into the brand, which is evident in the names of the fictional founders and the brand's overall aesthetic.
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It is a flavoured malt beverage, with alcohol from brewed cane sugar
Bon & Viv Spiked Seltzer is a flavoured malt beverage. While it was inspired by vodka sodas, it contains no distilled spirits. Instead, the alcohol in Bon & Viv Spiked Seltzer comes from brewed cane sugar.
The drink was created by Connecticut-based beverage entrepreneur Nick Shields, who drew inspiration from an evening at a dive bar in Westport, Connecticut, where he observed five women order vodka sodas consecutively. Shields set out to create a canned drink with a similar taste to vodka soda, but without the spirits. The result was Bon & Viv Spiked Seltzer, a flavoured malt beverage with alcohol derived from brewed cane sugar.
The brand's fictional founders are mermaids named Bonnie and Vivian, whose names also inspired the brand name, "Bon & Viv". The name was also influenced by the phrase "bon vivant", meaning someone who enjoys life's pleasures, especially good food and drink. This aligns with the brand's message of "living the good life", emphasising that consumers can enjoy their drink without compromise.
In addition to its unique name and flavour, Bon & Viv Spiked Seltzer stands out in the market due to its low calorie, carbohydrate, and sugar content. Each 12-ounce serving contains 90 calories, 1 to 2 grams of carbohydrates, and 0 grams of sugar. The drink has an alcohol content of 4.5% ABV, which is slightly lower than the standard 6% ABV of similar beverages. This lower alcohol content contributes to the drink's overall lower calorie count compared to other leading hard seltzer brands.
Overall, Bon & Viv Spiked Seltzer offers consumers a unique and refreshing drinking experience. With its interesting origins, tasty flavours, and low-calorie content, it's no wonder that the brand was able to make history with its Super Bowl ad and NFL partnership, becoming the first spiked seltzer to be featured during the Super Bowl and the official spiked seltzer sponsor of the NFL.
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Each 12-ounce serving has 90 calories, 1-2g carbs, and 0g sugar
Each 12-ounce serving of Bon & Viv Spiked Seltzer contains 90 calories, 1-2 grams of carbohydrates, and zero grams of sugar. This is a relatively low-calorie count compared to other leading hard seltzer brands. The drink's alcohol content is 4.5% ABV, and it gets its alcoholic content from brewed cane sugar, not distilled spirits. The drink's sugar content has been slashed to achieve this lower calorie count.
The calories in a 12-ounce serving of Bon & Viv Spiked Seltzer come from the alcohol content and the carbohydrates. Each gram of alcohol provides 7 calories, and each gram of carbohydrate provides approximately 4 calories. So, for a 4.5% ABV drink, there are about 45 calories from the alcohol content. The remaining 45 calories come from the 1-2 grams of carbohydrates.
The simple sugars in carbohydrates provide 3.87 calories of energy per gram, while complex carbohydrates provide 3.57-4.12 calories per gram. These values are usually rounded to 4 calories per gram to simplify calculations. So, the 1-2 grams of carbohydrates in Bon & Viv Spiked Seltzer provide approximately 4-8 calories.
The drink's low-calorie and carbohydrate counts are likely appealing to consumers, and the absence of sugar means it has a lower calorie content than other alcoholic beverages. While it cannot be described as healthy, it is a relatively lower-calorie option.
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The brand was the first to advertise hard seltzer during the Super Bowl
Bon & Viv Spiked Seltzer is a flavoured alcoholic beverage, or hard seltzer, manufactured at the Anheuser-Busch Budweiser plant in Baldwinsville, New York. The drink was inspired by vodka sodas but does not contain any distilled spirits. Instead, the alcohol comes from brewed cane sugar, giving it a similar taste to vodka sodas.
In 2019, Bon & Viv became the first hard seltzer brand to advertise during the Super Bowl. The 30-second ad, titled "The Pitch", was a parody of the TV show "Shark Tank". It featured two mermaids, named Bonnie and Vivian, who are the brand's fictional founders. The mermaids pitched their product to a group of underwater investors, or "sharks", highlighting its low-calorie, sugar-free, and botanical flavour profile. The ad was directed by Dan Laustsen, the director of photography for "The Shape of Water" and "John Wick: Chapter 2".
The Super Bowl ad was part of a rebranding effort by AB InBev, who renamed the product Bon & Viv Spiked Seltzer to set it apart in the saturated spiked seltzer market. The brand has always used mermaid imagery, which it felt portrayed a "feminine and strong and powerful mystical feature". The ad continued this theme while avoiding the sexualised interpretation of mermaids that is often seen in popular culture.
The commercial was a significant moment for the brand, as it aired during one of the most-watched television events of the year, with Bon & Viv shelling out more than $5 million for 30 seconds of airtime. It introduced the brand to a wider audience and showcased its unique characteristics, such as its low-calorie count and variety of flavours.
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Frequently asked questions
Bon & Viv Spiked Seltzer is a popular canned drink that is a flavoured malt beverage. It is inspired by vodka sodas but does not contain any distilled spirits.
The alcohol content in Bon & Viv Spiked Seltzer is 4.5% ABV.
Bon & Viv Spiked Seltzer comes in 12 fl oz cans.
Each 12-ounce pour of Bon & Viv Spiked Seltzer serves 90 calories.
