Lena Savoie
College students tend to prefer cheap, uncomplicated alcoholic drinks. Spirits are the most popular category of alcoholic beverage, with hard seltzer, beer, and wine trailing behind. Popular spirit brands among college students include Smirnoff, Fireball, Grey Goose, and Jim Beam. Beer brands such as Corona, Bud Light, and Coors are also favoured by college students, especially when served in creative ways, like mixed with orange juice or other liquors. Hard seltzers, like White Claw, are also popular, particularly among female college students.
| Characteristics | Values |
|---|---|
| Preferences | Cheap, uncomplicated, easy to drink, and masks the taste of alcohol |
| Popular drinks | Beer, spirits, hard seltzer, rum and coke, vodka-water-mio, pineapple juice and Malibu, Jäger bombs, cinnamon whiskey, tequila shots, piña coladas, wine |
| Popular brands | Corona, Bud Light, Coors, Smirnoff, Fireball, White Claw, Truly, Jose Cuervo, Grey Goose, Jim Beam, Jagermeister, Popov |
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What You'll Learn
Spirits over beer and wine
College students tend to prefer cheap, uncomplicated alcoholic drinks. Spirits are the most popular choice, with beer and wine trailing behind. Hard seltzers, like White Claw, are also a popular option, especially among female college students.
Spirits are the preferred drink of college students, with cheap liquor options being the most popular. Spirits can be easily mixed with other drinks to mask their taste. Popular spirit brands among college students include Smirnoff, Fireball, and Jose Cuervo. Fireball whisky, in particular, is a favourite among college students due to its strong flavour and relatively low cost. Other popular spirits include rum, vodka, and tequila.
Beer is the top choice for only about 13% of college students. However, among those who prefer beer, cheap, mainstream brands are favoured over craft beers. Popular beer brands among college students include Corona, Bud Light, and Coors.
Wine is the least popular choice among college students. It is often seen as too expensive for students on a budget, and it is less likely to be favoured by male students.
College students often look for cheap, easy-to-drink options that can be shared with friends. Spirits offer a range of affordable options that can be mixed with other drinks to create simple cocktails or punches. They are also convenient for drinking games, which are a common feature of college parties.
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Cheap and uncomplicated
When it comes to drinking, college students tend to prefer cheap and uncomplicated options. Beer is a popular choice, with 13% of college students naming it as their top preference. However, cheap beers like Red Dog and Keith Stone are more likely to be consumed by students than craft beers. Popular beer brands among college students include Corona, Bud Light, Coors, and Natural Light. Beer is often served in creative ways to appeal to students, such as mixing it with orange juice to make a shandy or combining it with liquor.
Hard seltzer is another popular drink among college students, particularly those who identify as female. Well-known brands such as White Claw, Truly, and Smirnoff dominate the hard seltzer market, offering a range of flavors that can be enjoyed on their own or mixed with other drinks.
Spirits are also favored by college students, who often opt for cheap liquor options like Jose Cuervo, Smirnoff, and Fireball. These spirits are typically mixed with something that masks the taste, such as cinnamon whiskey or rum and cola. Jungle juice, a notorious college party drink, combines vodka, rum, orange liqueur, and various juices, while the "healthy alternative" is vodka mixed with water and Mio.
College students on a budget may also opt for malt liquor, which offers a decent high without breaking the bank. Olde English 800 is a popular choice, providing a large quantity at a low price. Additionally, certain whiskeys like Jim Beam and Fireball are marketed towards college students, with the latter being a popular shot option due to its cinnamon flavor.
Overall, college students tend to seek out affordable and straightforward alcoholic beverages, often opting for mainstream brands and simple mixes that cater to group gatherings and social camaraderie.
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Jungle juice
The origin of jungle juice can be traced back to the early 20th century when it was allegedly first mixed and named by bootleggers in areas on the outskirts of dry towns. However, its association with college culture became prominent during World War II when American soldiers in the Southwest Pacific improvised strong alcoholic mixtures to cope with their harsh realities. These soldiers, some of whom were from the South, employed moonshine techniques, fermenting sugars, yeast, and grains in containers like garbage cans or gasoline drums.
While jungle juice is a fun and cost-effective way to consume alcohol, it is important to exercise caution. The drink's high alcohol content and unknown proportions can lead to excessive intoxication if not consumed responsibly. It is always advisable to be attentive to your consumption and be aware of the potential risks associated with drinking jungle juice.
As a college student, if you choose to consume jungle juice, it is important to prioritise your safety and well-being. Ensure that you are in a trustworthy environment, remain vigilant about the source of your drink, and pay attention to your level of consumption to avoid any negative consequences.
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Hard seltzer
> "I don't think I've bought beer since I started drinking White Claw... Hard seltzers are particularly well-suited [for day drinking]. Day drinking requires both endurance and a careful calculus. Getting too drunk too quickly leads to dehydration and patronizing comments from your assembled crew, but reaching peak drunkenness when everyone else is getting ready to nap is no fun either."
Another student at the University of Connecticut says that they don't think they have ever "blacked out" from drinking hard seltzer, and that they can "definitely control and know how much I'm drinking and how much I really need to get drunk."
The most popular hard seltzer brands among college students are, in ascending order: White Claw, Mike's Hard, Natural Light, Smirnoff, and Truly.
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Cocktails and mixers
When it comes to cocktails and mixers, college students tend to opt for cheap, uncomplicated drinks that can be easily shared with friends. Beer is a classic drink for college students, with many enjoying pitchers of beer at parties or bars. However, hard seltzer has become an increasingly popular alternative to beer, with brands like White Claw and Truly leading the market. Hard seltzers are often mixed with alcohol to create cocktails, such as substituting soda water in a vodka tonic or mixing it with gin instead of tonic water.
College students also enjoy cocktails and mixed drinks that are easy to make and share. Jungle juice, a large batch cocktail made with fruit juice, soda, and various spirits, is a popular choice for college parties as it is budget-friendly and easy to prepare. Other popular cocktails include the Whiskey Sour, which combines whiskey, lemon juice, and simple syrup for a tangy, refreshing drink, and the Tequila Sunrise, made with tequila, orange juice, and grenadine for a colourful and fun beverage. The Mojito, a refreshing cocktail made with rum, lime juice, sugar, and soda water, is also a favourite among college students.
For those who prefer simpler mixers, gin and tonic is a timeless favourite for its simplicity and refreshing taste. Spiked iced tea, which can be made with vodka or rum, is another simple yet versatile option that is perfect for daytime or evening parties. Rum and cola is another popular choice, especially with spiced rum, as it is sweet and goes down easy.
When it comes to liquor, college students often opt for cheaper brands like Jose Cuervo, Smirnoff, and Fireball. These spirits can be mixed with various ingredients to create simple cocktails, such as using cinnamon whiskey to make chilled whiskey shots or mixing pineapple juice with Malibu rum for a sweet and adventurous drink.
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Frequently asked questions
College students tend to prefer cheap and uncomplicated drinks. Spirits are the most popular category of alcohol, with beer coming in second place. Beer brands such as Corona, Bud Light, and Coors are popular among students. Hard seltzers are also a common choice, with White Claw, Mike's Hard, and Smirnoff being the most popular brands.
College students often opt for cheap liquor brands such as Smirnoff, Fireball, and Jose Cuervo. Fireball whisky is particularly popular, with 33% alcohol content and a cinnamon flavour. Other popular spirits include Grey Goose vodka, Jim Beam whiskey, and Everclear.
Jungle juice is a well-known drink among college students, consisting of vodka, rum, orange liqueur, and various fruit juices. Another popular cocktail is the Pornstar, made with pineapple juice and Malibu rum. Vodka-water-mio is also a common choice, as it helps avoid a hangover.
Malt liquor, such as Olde English 800, is a good option for college students as it is affordable and provides a decent high. Wine is generally less popular among college students, but some may enjoy it, especially when mixed with hard seltzer.
According to a survey, female college students are twice as likely to choose hard seltzer and wine over spirits and beer. Rumple Minze Peppermint Schnapps is also mentioned as a drink popular among women.
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