Kit Kat's Boozy Twist: Alcohol-Infused Treats

Kit Kat is a titan of the confectionery world, with its producer, Nestlé, reporting impressive growth and sales figures. In 2016, Nestlé Japan released a sake-flavoured Kit Kat, which contains alcohol and has since sparked the creation of several other alcoholic Kit Kat varieties. This unique flavour joins a host of other innovative flavours dreamed up by Nestlé Japan, including green tea, cheesecake, and sweet potato. With over 400 Kit Kat varieties in Japan, the country has become the unexpected king of Kit Kat, despite the confectionery's British origins. This paragraph introduces the topic of alcoholic Kit Kats, specifically the sake flavour, and provides context on the brand's popularity and diverse flavour offerings in Japan.

Sake Kit Kats contain alcohol, but only 0.8% per 2 bars

Kit Kat is a titan of the confectionery world. The chocolate bar is credited by its producer, Nestlé, as helping the firm achieve impressive growth and increasing sales figures. Japan has contributed noticeably to this boost, as sales of Kit Kats in the country have surged by 50% since 2010. Japan has many unique Kit Kat flavours, but among its most special is one containing sake.

Sake is an ancient, rice-based, relatively sweet Japanese beverage with about 15% alcohol by volume. A Kit Kat flavoured with sake does, therefore, contain alcohol. However, it does not contain very much. The original release of the sake Kit Kat in 2016 contained 0.8% alcohol, whereas a standard beer contains 5%. This means it is highly unlikely that anyone will get drunk on these Kit Kats. The packaging warns that the treat is not for children, but crafty teens looking to sneak alcohol into their next party may be interested.

There are now several alcoholic Kit Kats available to purchase in Japan, including upmarket options. The premium Japan Sake Kit Kat has an alcohol content of 0.4%, while the Ume Sake and Yuzu Sake Kit Kats have contents of 0.2% and 0.02% respectively. A limited-release option is the Sakura sake Kit Kat, which contains only 0.07% alcohol.

Although Nestlé does not sell alcoholic Kit Kats outside of Japan, they can be found online through third-party resellers or in Asian food shops.

They are not recommended for children, pregnant women, or lightweights

Kit Kat is a titan of the confectionery world. The chocolate bar is credited by its producer, Nestlé, as helping the firm achieve impressive growth and increasing sales figures. Kit Kats are especially popular in Japan, where sales have surged by 50% since 2010. There are over 200 Kit Kat varieties in Japan, including multiple Sake Kit Kats, which have a range of alcohol content.

The original Sake Kit Kat, released in 2016, contains 0.8% alcohol. This is far less than the 5% alcohol content of a standard beer. Still, the packaging warns that the product is not suitable for children. Nestlé Japan told Buzzfeed News that "children and lightweight drinkers are kindly requested to refrain from consuming this product." The low alcohol content means it is highly unlikely that consumers will get drunk on these Kit Kats. However, the product is not recommended for pregnant women or lightweights either.

Since the original Sake Kit Kat was released, several other alcoholic Kit Kats have been launched in Japan. These include the Masuizumi Japan Sake Kit Kat, with 0.4% alcohol content, and the Ume Sake Kit Kat, with 0.2% alcohol. A limited-release option, the Sakura sake Kit Kat, contains just 0.07% alcohol.

While Kit Kat's alcoholic offerings are currently only available in Japan, they can be purchased online through third-party resellers or in Asian food shops outside the country.

There are other alcoholic Kit Kats in Japan, including fruit-based varieties

Kit Kat remains a titan of the confectionery world, with sales in Japan surging by 50% since 2010. The chocolate bar is produced by Nestlé and has become the number one selling chocolate in Japan. There are over 200 varieties of Kit Kat in Japan, including multiple Sake Kit Kats, which have a range in alcohol content. The original Sake Kit Kat, released in 2016, contained 0.8% alcohol, whereas a standard beer contains 5%.

Nestlé Japan has created over 300 variations of Kit Kat, including regional and limited-edition variations. The popularity of the original Sake Kit Kat meant that more alcoholic variations have been created. In 2017, Nestlé partnered with the Masuizumi brewery and footballer Hidetoshi Nakata to release a premium version of their Sake Kit Kat. This version has a more elegant design and is aimed at a more premium buyer, with an alcohol content of 0.4%.

Hidetoshi Nakata has since produced a second sake Kit Kat with Nestlé that is vastly different from the Masuizumi variation. A fruit-based Sake Kit Kat is also available, known as Ume Sake Kit Kat. This saw Nestlé partner with the Heiwa Shuzou brewery to create a new Kit Kat flavour using a plum-flavoured sake. The alcohol content of a bar of Ume Sake Kit Kat is 0.2%.

Another fruit-flavoured Sake Kit Kat is the Yuzu Sake Kit Kat, made in conjunction with Hidetoshi Nakata and the Hamakata Shoten brewery. The sake made at this brewery is infused with the citrus fruit yuzu. This version also has a 0.2% alcohol content and is known for its creaminess and herbal flavour.

You can buy them on Amazon or at Asian food shops, but they're not sold officially outside Japan

Kit Kat is a titan of the confectionery world. The chocolate bar is credited by its producer, Nestlé, as helping the firm achieve impressive growth and increasing sales figures. Japan has contributed significantly to this success, with sales of Kit Kats in the country surging by 50% since 2010. This is perhaps due to the plethora of unique Kit Kat flavours available in Japan, including the special sake-flavoured Kit Kat.

Sake is an ancient, rice-based, relatively sweet Japanese beverage with about 15% alcohol by volume. Kit Kat developers in Japan have created over 300 variations of the chocolate bar, including regional and limited-edition flavours. The original sake Kit Kat, released in 2016, contained 0.8% alcohol, although newer versions have a lower alcohol content, ranging from 0.4% to 0.07%.

While sake may seem like an unusual flavour for a chocolate bar, it has proven popular in Japan. The sake Kit Kat is aimed predominantly at foreign tourists, and its release has sparked worldwide interest, with many Westerners wondering when they'll be able to purchase the product outside of Japan. Unfortunately, Nestlé does not currently sell sake Kit Kats outside of Japan, and there don't seem to be any plans to bring this flavour to international markets.

However, those eager to try the alcoholic treat can find them on Amazon or at Asian food shops through third-party resellers. The Kit Kat Amazon page sells the original sake flavour, although stock may be limited. Alternatively, you can try making your own sake Kit Kats at home by brushing a small amount of sake onto wafer creams and coating them in tempered white chocolate.

Kit Kats are extremely popular in Japan, with over 400 varieties available

The wide range of unique and quirky flavours available in Japan has also contributed to the brand's success. These flavours include traditional Japanese tastes like matcha green tea, as well as more avant-garde creations like soy sauce, sakura (cherry blossom), wasabi, and even sake. The latter flavour, released in 2016, contains sake powder and white chocolate, and has been described as having an "elegant taste of sake, wrapped in the gentle sweetness of white chocolate". Other unique flavours include raspberry-infused dark chocolate, orange-chocolate rum, and purple sweet potato.

The Kit Kat brand has also benefited from clever marketing campaigns in Japan. In 2009, Nestlé and the Japan Post launched a campaign that allowed people to write messages and mail the chocolate bars from 20,000 post offices. The promotional packages sold out within a month and won the Media Grand Prix at the 2010 Cannes Lions International Advertising Festival.

The variety of flavours and the brand's association with good luck have made Kit Kats a popular treat in Japan, with new and unique flavours being released all the time.

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