Vivian Marlowe
The alcohol industry is a significant employer, with retailers in the United States creating 2.03 million jobs, and bars, pubs, and clubs in the United Kingdom employing 490,000 people. The industry includes all aspects of manufacturing, distribution, and sales, from small brewers to major retailers. Globally, the industry is led by China, which produces 46.5438 million kiloliters per year and has 85% of the beer market. The United States is a major exporter and the second-largest producer, with Europe and Mexico also being key players in the global alcohol market. The alcohol industry provides numerous jobs, from farmers and truck drivers to bartenders, and its economic impact is substantial, with a global market value of $1,438 billion in 2017, projected to grow further.
| Characteristics | Values |
|---|---|
| Occupations with the highest rates of alcohol abuse | Hospitality and food services, arts and entertainment, management, real estate, finance and insurance, lawyers, nurses and other healthcare professionals, construction, mining, sailors, musicians, bartenders, editors and reporters, gardeners and groundskeepers, garbage collectors, farm workers, housekeeping |
| Average annual salary of jobs in the alcohol industry | Food and beverage servers: $36,786 |
| Food and beverage managers: $61,302 | |
| Liquor industry compliance specialists: $71,631 | |
| Bartenders: $39,458 | |
| Liquor brand ambassadors: $47,329 | |
| Percentage of full-time workers aged 18-64 who used alcohol heavily in the past month | 8.7% |
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What You'll Learn
Alcohol production and distribution
Alcohol production involves the manufacturing of alcoholic beverages, including beer, wine, and spirits. This process is managed by producers or manufacturers, who oversee the brewing, distillation, and bottling of drinks. Raw materials suppliers, primarily farmers, provide the necessary ingredients, such as barley, hops, apples, grapes, and sugar.
Distributors and wholesalers play a crucial role in the alcohol industry by connecting producers with vendors and retailers. They are responsible for the storage and transportation of alcoholic products, ensuring they reach the point of sale. In some cases, self-distribution is permitted, where brewers own their distribution arm. However, they are typically required to remain separate from producers and wholesalers, as seen in the three-tier system in the United States.
The distribution of alcohol has been significantly influenced by improvements in transportation. This has led to a direct and noticeable effect on the trade and consumption of alcoholic beverages. The alcohol industry is highly competitive, with companies constantly creating new products to maintain their market position. Large drinks companies often have diverse portfolios, offering a range of premium, mass-market, and cheaper products to cater to different consumer segments.
The global alcohol industry employs various commercial strategies to increase revenue, such as targeting new customers, developing new drinking "occasions," and encouraging consumers to purchase more expensive products. Marketing campaigns are a significant aspect of the industry, with brand owners collaborating with wholesalers and retailers to promote their brands effectively.
The alcohol industry provides a wide range of career opportunities, including jobs in hospitality, food service, sales, marketing, branding, and compliance. These roles contribute to the overall functioning of the industry, ensuring the smooth distribution and sale of alcoholic beverages to consumers.
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Retail
The alcohol industry offers a diverse range of jobs, including those in retail. The global alcohol industry employed approximately 3.3 million people directly in 2019, including jobs in the production, distribution, and retail of alcoholic beverages, as well as related industries such as packaging and marketing.
The alcohol industry also includes retail jobs in vineyards, where individuals can work in sales, marketing, PR, and branding to create demand for individual brands and products. Additionally, retail jobs in breweries and distilleries may involve overseeing the quality and consistency of the products, maintaining relationships with vendors and suppliers, and ensuring health and safety regulations are met.
The alcohol industry offers a wide range of career opportunities in retail, with roles catering to diverse skill sets and interests. These jobs can provide competitive salaries and the chance to work in a creative and dynamic environment.
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Bartending
Bartenders typically do not need formal education credentials to enter the occupation, although some employers may prefer candidates to have a high school diploma. Most bartenders receive on-the-job training, which usually lasts a few weeks and covers cocktail recipes, bar setup procedures, and customer service, including handling unruly customers. Some aspiring bartenders also choose to attend bartending school or take courses at a community college, which can help them gain the necessary skills and knowledge to enter the field.
In terms of job outlook, employment of bartenders is projected to grow by 9% from 2023 to 2033, much faster than the average for all occupations. About 134,600 openings for bartenders are expected each year, with many of these openings due to workers transferring to different occupations or exiting the labor force. Bartending can be a good way to earn money while in college or as a supplement to another career, and it can also lead to other opportunities in the food and beverage industry.
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Brewery and distillery jobs
Working in a brewery or distillery offers a diverse range of job opportunities, from production to hospitality and management. Here are some examples of jobs in these exciting industries:
Brewery and Distillery Production Jobs
- Packaging Technician: This role involves assisting with the packaging process, including canning, washing and filling kegs, and maintaining a clean and orderly warehouse. Some companies may require at least two years of experience in a production brewery for this position.
- Cellar Lead: A cellar lead oversees all aspects of the packaging operations and performs tasks without supervision. This role requires strong leadership skills and a comprehensive understanding of the brewing process.
- Brewery Shift Leader: A shift leader is responsible for managing a team during their shift, ensuring smooth operations and addressing any issues that may arise. They also oversee the execution of beer production processes, from wort knockout to clarification.
- Controls Engineer: Controls engineers work with control systems and processes in breweries. They have a strong technical understanding and are responsible for improving and supporting brewery operations.
Hospitality and Customer-Facing Roles
- Bartender: Bartenders serve drinks and cocktails to customers and may also take food orders, depending on the establishment. They are responsible for creating an enjoyable customer experience, cleaning the bar area, and keeping it stocked and organized. Bartenders often work in bars, restaurants, hotels, or at private events, and the role may involve night and weekend shifts.
- Food Runner: A food runner works in a brewery's restaurant or dining area, delivering food orders to customers promptly and efficiently. They ensure that customers receive their orders accurately and in a timely manner, enhancing the overall dining experience.
Management and Specialist Positions
- Food and Beverage Manager: This role oversees the operations of a restaurant or bar within a brewery or distillery. They manage employees, including hiring, training, and scheduling staff. They also handle customer service, create menus, maintain inventory, and build relationships with vendors.
- Liquor Industry Compliance Specialist: Compliance specialists ensure that companies involved in making or selling alcohol comply with industry regulations and local and state laws pertaining to the alcohol market. They can work for private businesses or in the public sector.
These are just a few examples of the diverse range of jobs available in breweries and distilleries. Each role plays a crucial part in contributing to the success of these vibrant industries.
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Back-office support
The alcohol industry offers a diverse range of career opportunities, including back-office support roles that are essential for the smooth operation of the business. These roles are often based at the company's headquarters or central offices and provide crucial support to front-of-house staff and other customer-facing teams.
Information Technology (IT)
IT professionals are responsible for maintaining the company's computer systems, networks, and software applications. They ensure that the technical infrastructure required for daily operations is functional and secure. This includes managing servers, databases, and IT security systems, as well as providing technical support to employees.
Human Resources (HR)
The HR department plays a vital role in managing the workforce of the organisation. They are responsible for recruiting, hiring, and onboarding new employees, as well as handling employee relations, compensation and benefits, training and development, and organisational development. HR professionals also ensure compliance with labour laws and employment standards.
Administration
Administrative staff provide essential support to the day-to-day operations of the business. They may be responsible for managing correspondence, maintaining records, and organising information. Administrative roles can also include executive assistants, who provide high-level support to senior executives and ensure the efficient management of their daily schedules.
Corporate Communications
Professionals in corporate communications are responsible for developing and maintaining the company's internal and external communication strategies. This includes public relations, media relations, crisis communication, and employee communication. They ensure that the company's message is conveyed effectively to its target audiences, including customers, investors, and the general public.
Legal, Audit, and Risk Management
The legal team provides expertise in alcohol industry regulations, local and state laws, and contractual matters. They ensure the company's compliance with legal standards and manage any legal disputes or issues that may arise. Audit and risk management professionals, on the other hand, assess and mitigate risks within the organisation, ensuring that the company's operations are secure and within acceptable levels.
Finance and Accounting
Finance and accounting professionals manage the financial health of the organisation. They are responsible for financial planning, budgeting, forecasting, and analysing financial data. Additionally, they handle revenue management, cost control, and ensuring compliance with tax regulations. These roles are crucial in maintaining the economic stability and growth of the company.
The back-office support structure in the alcohol industry is extensive and plays a critical role in ensuring the efficient operation of the business. These professionals work behind the scenes to support the customer-facing teams and contribute to the overall success of the organisation.
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