Theo Nash
In 2019, Haagen-Dazs launched its Spirits collection, a lineup of sweet, boozy ice creams, in the United States. The collection features alcohol-infused ice cream with flavours such as Irish Cream Brownie, Rum Tres Leches, and Stout Chocolate Pretzel Crunch. Each container of ice cream has no more than 0.5% alcohol by volume, so you don't need to be 21 to purchase it. The Spirits collection also includes non-dairy options and chocolate-covered ice cream squares.
| Characteristics | Values |
|---|---|
| Alcohol Content | 0.5% ABV |
| Availability | In stores nationwide by April 2019 |
| Flavors | Irish Cream Brownie, Rum Tres Leches, Bourbon Vanilla Bean Truffle, Stout Chocolate Pretzel Crunch, Bourbon Praline Pecan, Non-Dairy Amaretto Black Cherry Almond Toffee, Irish Cream Cookie Squares |
| Price | $5.29 per 14-ounce carton or package of three squares |
| Purchase Requirements | No ID or age restriction |
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What You'll Learn
Haagen-Dazs Spirits collection in the USA
Haagen-Dazs, the luxury ice cream brand, launched its Spirits collection in the USA in 2019. The collection features a range of boozy ice creams, with flavours such as Irish Cream Brownie, Rum Tres Leches, and Bourbon Vanilla Bean Truffle. The ice creams are infused with liquor, including bourbon, Irish liqueur, and stout, but have a low alcohol content of around 0.5% ABV. This means that customers do not need to be 21 to purchase and can "indulge freely" without worrying about getting drunk.
The Spirits collection was first introduced in Canada and, due to its popularity, Haagen-Dazs decided to bring it to the United States with some slight variations in flavours. The collection includes both traditional pints and chocolate-covered ice cream squares, with a suggested retail price of $5.29. The pints feature flavours such as Irish Cream Brownie, a mix of Irish liqueur-infused ice cream with chocolate brownie pieces and chocolate fudge, and Rum Tres Leches, which includes chunks of actual tres leches cake. The non-dairy option is Amaretto Black Cherry Almond Toffee. The ice cream squares, on the other hand, are Irish Cream Cookie Squares, combining chocolate cookies and Irish Cream-infused ice cream covered in dark chocolate.
The Spirits collection is a unique offering from Haagen-Dazs, providing indulgent, decadent desserts with a boozy twist. While the alcohol content is low, the company encourages customers to pair the ice creams with cocktails or cream liqueurs for a more sophisticated experience. The collection is perfect for adults who want to enjoy a sweet treat with a hint of liquor, elevating the classic ice cream experience.
Haagen-Dazs has long been known for its smooth, decadent flavours, and the Spirits collection adds a new layer of indulgence and excitement to its range. With the success of the Spirits line, it will be interesting to see what new alcoholic creations Haagen-Dazs might introduce in the future to continue innovating and surprising its customers.
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Alcohol content in the ice cream
In 2019, Haagen-Dazs launched its Spirits collection, a line of alcohol-infused ice creams. The collection features six decadent desserts with alcohol content ranging from 0.5% to 1%. The ice cream is made with beer, bourbon, and Irish liqueur, but the low alcohol content means you won't need an ID to purchase it.
The Spirits collection includes a variety of boozy flavors, such as Irish Cream Brownie, Rum Tres Leches, and Bourbon Vanilla Bean Truffle. Each flavor is designed to be paired with a cocktail or enjoyed on its own. For example, the Irish Cream Brownie flavor is a mix of Irish liqueur-infused ice cream with chocolate brownie pieces and chocolate fudge. The Rum Tres Leches flavor contains chunks of actual tres leches cake!
While these ice cream pints won't get you drunk, the alcohol is there to complement the creamy ingredients and add a unique twist to your dessert. The company encourages customers to indulge freely and notes that the alcohol content is similar to that of non-alcoholic beers or kombucha.
It's important to note that the alcohol content in the Spirits collection is regulated and won't exceed 1%. So, while you might not feel any buzz from these ice creams, they do provide a fun and indulgent experience for adults.
In addition to the Spirits collection, Haagen-Dazs has also introduced a Summer Cocktails Ice Cream Collection in certain regions, which includes flavors like Piña Colada and Lime Mojito Sorbet. These flavors contain slightly more alcohol, up to 1.1% alcohol by volume.
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Flavours in the Spirits collection
In 2019, Haagen-Dazs launched its Spirits collection in the United States, a lineup of sweet, boozy ice creams. The collection features alcohol-infused ice cream with less than 0.5% alcohol content. The ice cream is made with 100% Canadian dairy, and each 14-ounce carton (and the package of three squares) costs $5.29.
The Spirits collection includes the following flavours:
- Irish Cream Brownie: a mix of Irish liqueur-infused ice cream with chocolate brownie pieces and chocolate fudge.
- Rum Tres Leches: a combination of rum and tres leches cake.
- Bourbon Vanilla Bean Truffle: a blend of bourbon and vanilla bean.
- Stout Chocolate Pretzel Crunch: a mix of stout and chocolate with a crunchy pretzel texture.
- Bourbon Praline Pecan: a combination of bourbon and pecan praline.
- Non-Dairy Amaretto Black Cherry Almond Toffee: a dairy-free option with notes of amaretto and black cherry, complemented by almond and toffee flavours.
- Irish Cream Cookie Squares: chocolate cookies infused with Irish cream and covered in dark chocolate.
The Spirits collection also includes a boozy float and milkshake option, providing various ways to indulge in these decadent treats.
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History of the company
Haagen-Dazs is an American ice cream brand founded by Reuben and Rose Mattus in the Bronx, New York, in 1960. Reuben Mattus was born in Poland in 1912 or 1913 and immigrated to New York City with his widowed mother and sister in 1921, settling in Brooklyn. Mattus's first job was helping his mother make Italian lemon ice, which he delivered by horse and buggy to local stores. By the 1930s, he was working in an ice cream shop and selling ice cream bars and sandwiches from a horse-drawn cart.
Before founding Haagen-Dazs, Mattus and his wife Rose made and marketed Ciro's Ice Cream in the 1950s. However, the major ice cream producers did not want this upstart moving in on their grocery chain dominance, so the couple had to create a new business plan and product, Haagen-Dazs. The name "Haagen-Dazs" is a pseudo-Scandinavian phrase coined by Mattus, who wanted an exotic-sounding name that would make the brand sound imported. He also included an outline map of Denmark on early labels as a tribute to the country's treatment of Jews during World War II.
Haagen-Dazs started with only three flavours: vanilla, chocolate, and coffee. The company opened its first retail store in Brooklyn, New York, on November 15, 1976. The first shop on Montague Street remains today. In 1983, the Pillsbury Company bought Haagen-Dazs, and the brand began to be sold worldwide. Over the years, Haagen-Dazs has expanded its product offerings to include ice cream bars, cakes, sorbet, frozen yogurt, milkshakes, gelato, and ice cream sandwiches. The brand is known for its dense, velvety texture and high-quality ingredients, with no emulsifiers or stabilizers added other than egg yolks.
In 1999, Pillsbury and Nestlé merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. General Mills bought Pillsbury in 2001 and succeeded to its interest in the joint venture. In 2019, Nestlé sold its rights in the Haagen-Dazs brand to Froneri, a joint venture it had set up with PAI Partners in 2016. Today, Froneri owns the Haagen-Dazs brand, which is sold worldwide and continues to be known for its high-quality, indulgent ice cream.
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Other alcoholic ice cream products
Alcohol-infused ice cream has seen rising demand, with the global market for such products expected to grow at a CAGR of 9.5% from 2025 to 2034. This demand is driven by consumers' desire for distinctive flavours and the ability to indulge in alcoholic ice cream outside of pubs and eateries, such as during outdoor activities. The low-alcohol category, with less than 0.75% alcohol content, is particularly popular as it is suitable for both adults and children and can be served at special events.
Several companies have emerged to cater to this growing market for alcoholic ice cream, offering a range of innovative flavours. One such company is PROOF Hard Ice Cream, which offers adult ice cream that is not just alcohol-infused but also contains regulated levels of alcohol as an ingredient. Their flavours include caramel with orange zest and bourbon, chocolate with espresso beans and vodka, and strawberry with citrus and rum.
Quore Gelato is another brand that offers alcohol-infused ice cream, with unique flavours like chocolate whiskey, lemon, salted honey, and salted vanilla. Similarly, Tipsy Scoop LLC offers alcohol-infused ice cream with creative flavour combinations.
The alcohol-infused ice cream market is not limited to North America, with Asia-Pacific also expected to experience high growth rates due to factors such as rising environmental concerns, rapid industrialization, and increased government efforts. This growing trend of alcoholic ice cream reflects consumers' desire for indulgent experiences that unite alcohol and ice cream, two of life's greatest pleasures.
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Frequently asked questions
Yes, Häagen-Dazs Spirits contains alcohol. However, the alcohol content is only 0.5% alcohol by volume, so you are unlikely to feel any effects from consuming it.
No, you do not need to be over 21 to purchase Häagen-Dazs Spirits. The company has stated that customers can "indulge freely" and that you do not need to be 21 to purchase.
No, Häagen-Dazs Spirits will not get you drunk. The alcohol content is very low, and you would need to consume a lot of it to feel any effects. However, you can always pair it with cocktails or cream liqueurs if you want to enjoy a boozy treat.
