Noah Vinter
White Claw and Truly are both hard seltzers, a type of drink that has surged in popularity in recent years. Hard seltzers are a unique category of drinks as they do not contain the same type or amount of alcohol as traditional beers or spirits. White Claw, for example, contains 5% ABV, which is approximately the same as a standard 12-ounce can of beer, and less than half the alcohol content of a glass of wine. The drink's alcohol content is masked by fruity flavours and a fizzy texture, which may lead to consumers drinking more than intended, resulting in a more severe hangover. White Claw also offers a range of non-alcoholic seltzers with 0% alcohol content.
| Characteristics | Values |
|---|---|
| Alcohol Content | Truly and White Claw both contain 5% alcohol by volume. |
| Calories | Both drinks contain 100 calories per 12 oz. |
| Carbohydrates | Both drinks contain 2 g of carbohydrates per 12 oz. |
| Sugars | Both drinks contain 2 g of sugar per 12 oz. |
| Ingredients | Truly contains malted gluten-free grains, while White Claw contains fermented cane sugar and artificial fruit flavors and sweeteners. |
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What You'll Learn
Truly and White Claw have the same alcohol content
Truly and White Claw are two popular brands of hard seltzer. Hard seltzer sales have seen a triple-digit annual increase from 2016 to 2020, with White Claw being the top-selling hard seltzer in the US in 2019, accounting for over half of all hard seltzer sales. Truly and White Claw have the same alcohol content, with both beverages containing 5% alcohol by volume.
Truly Hard Seltzer is a popular drink, especially during the summer, due to its sweetness and fruity flavours. However, some consumers have criticised its high carbonation and sweetness. White Claw, on the other hand, has been described as tasting "like the bottom of a soda can." Despite this, it gained popularity through viral social media videos and has a variety of flavours.
Both Truly and White Claw have experienced tremendous growth, with White Claw's US business delivering an estimated $4 billion in revenue in 2020. The popularity of hard seltzers has impacted the market share of beer and wine, with consumers increasingly opting for these low-calorie alternatives.
While Truly and White Claw have the same alcohol content, consumers have different preferences based on taste, availability, and personal experiences. Some consumers also mix hard seltzers with other beverages to enhance the flavour or create mixed drinks. Ultimately, the choice between Truly and White Claw depends on individual taste preferences and availability, as both offer a similar alcohol content and a refreshing drinking experience.
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White Claw's alcohol content
White Claw Hard Seltzer is an alcoholic beverage made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavouring. The drink was introduced in 2016 and is sold in 12 flavours, although the exact recipe and methods are trade secrets. The drink's alcohol base is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of malted gluten-free grains.
The drink's alcohol content has also been a factor in its customs classification. Initially, White Claw was classified as "beer" for customs purposes, with no tariffs applying. However, in 2021, the United States Customs and Border Protection sought to reclassify White Claw as a "fermented beverage", arguing that it did not have the taste, aroma, character, or appearance of beer. Despite protests, the reclassification took effect on August 1, 2021, resulting in tariffs being applied to the product.
The alcohol content of White Claw has also contributed to its popularity, with consumers seeking a "social buzz" from a drink that is perceived as healthier than traditional alcoholic beverages. This perception, combined with its low-calorie count, has driven the success of White Claw and the hard seltzer category as a whole.
It is worth noting that White Claw has recently expanded its offerings to include non-alcoholic seltzers with 0% alcohol content, providing an alternative for those who prefer a non-alcoholic option. Additionally, the White Claw Hard Seltzer Surge variety has an alcohol content of 8%, which is higher than the alcohol content of the standard White Claw Hard Seltzer.
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Truly's alcohol content
When comparing Truly's alcohol content to White Claw's, it's important to note that both are hard seltzer beverages, which have gained popularity in recent years. Hard seltzers are known for being refreshing alternatives to traditional alcoholic drinks like beer, wine, and cocktails, often with lower calorie and sugar content.
Truly Hard Seltzer has an alcohol content of 5% ABV (alcohol by volume). This information is available on their official website, where they also highlight that each serving contains only 100 calories and 1 gram of sugar. With 27 flavors, including citrus squeeze, blueberry acai, and watermelon kiwi, Truly offers a diverse range of options for consumers.
On the other hand, White Claw Hard Seltzer, introduced in 2016, has experienced tremendous growth and popularity. It is manufactured by the Mark Anthony Group and sold in various flavors. While the exact recipe is a trade secret, White Claw is made from a blend of selzter water, a gluten-free malted alcohol base, and fruit flavor. The alcohol base, often referred to as a "beer base," contains 51% sugar, trace amounts of malted gluten-free grains, and smaller amounts of yeast, nutrients, and water.
The alcohol content of White Claw Hard Seltzer is not explicitly mentioned in the sources provided, but it is implied that it falls within the category of "hard seltzer," which typically ranges from 4% to 6% ABV. It's worth noting that White Claw released non-alcoholic seltzers with 0% alcohol in December 2023, providing an option for those who want to enjoy the taste without consuming any alcohol.
In summary, Truly Hard Seltzer has a disclosed alcohol content of 5% ABV, while White Claw's exact alcohol percentage is not specified but likely falls within the standard range for hard seltzers. Both brands have experienced success and recognition, with celebrities like Dua Lipa promoting Truly, and White Claw achieving significant market share and viral social media presence.
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Hard seltzers' popularity
Hard seltzers have become increasingly popular in recent years, with sales of the leading US brand, White Claw, growing by 85% in a single year, generating over $4 billion in revenue in 2020. This popularity has been driven by a variety of factors, including health-conscious consumers, effective marketing campaigns, and the drink's broad appeal.
One of the key factors contributing to the popularity of hard seltzers is health consciousness. With around 100 calories, 2g of carbs, 0-2g of sugar, and 5% alcohol content, hard seltzers are often marketed as a healthier alternative to other alcoholic beverages. This health-conscious positioning has resonated with consumers, with 23% considering hard seltzers healthier than other alcohol types.
Effective marketing campaigns have also played a significant role in the rise of hard seltzers. In 2019, YouTuber Trevor Wallace's video "Summer of White Claw" went viral, contributing to a sharp increase in sales for White Claw and other hard seltzer brands. Additionally, gender-neutral advertising has helped hard seltzers reach a wider audience, in contrast to traditional alcoholic beverage ads that often target a specific gender.
Hard seltzers have also gained popularity due to their broad appeal, particularly among younger drinkers. Their distinct flavors, convenient formats, and lighter drinking options have attracted a younger demographic seeking alternatives to traditional alcoholic drinks. The availability of hard seltzers, their suitability in social settings, and their presence on social media have further contributed to their widespread appeal.
Price is another critical factor influencing the choice of hard seltzers for 53% of consumers. Word of mouth is important for 41% of the market, while alcohol content matters to 40%. Brand reputation and packaging design are also considerations, although to a lesser extent, influencing 32% and 24% of consumers, respectively.
The popularity of hard seltzers has led to their expansion beyond the United States, with brands launching in Canada, Australia, Finland, and the United Kingdom. White Claw, for example, entered the Canadian market in February 2020 and subsequently expanded to Australia and the UK.
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Hard seltzers' health implications
Hard seltzers have gained popularity in recent years, with sales increasing at a triple-digit annual rate between 2016 and 2020. They are often marketed as a healthier alternative to other alcoholic drinks, with fewer calories and carbohydrates. However, despite having fewer calories and carbohydrates than some other alcoholic drinks, hard seltzers are not necessarily healthy.
Firstly, hard seltzers are alcoholic drinks, and as such, they provide empty calories without any real nutrients. While a typical 12-ounce can of hard seltzer contains around 100 calories, which is similar to a light beer, people often consume multiple cans in one sitting, leading to a high-calorie intake. Additionally, the low-calorie nature of hard seltzers means they don't make you feel full, increasing the risk of drinking more than intended or binge drinking.
Secondly, like other alcoholic drinks, hard seltzers can lead to negative consequences, including addiction, injuries, violence, and increased risk of certain cancers and other health problems, especially with heavy consumption. It's important to note that heavy consumption is defined as drinking 8 or more alcoholic beverages per week for women and 15 or more for men.
Thirdly, while hard seltzers are often promoted as sugar-free, they are made from fermented sugars and contain residual sugar. They may also contain artificial sweeteners, which can have their own health risks. Furthermore, the carbonated water and fruity flavours of hard seltzers can give the misleading impression that they are hydrating, when in reality, the alcohol content can lead to dehydration.
Finally, for those on a keto or low-carb diet, hard seltzers are a better choice than beer or wine in terms of carbohydrate intake. However, it's important to check the labels as some brands may not be 100% gluten-free, even though they are often marketed as gluten-free.
In conclusion, while hard seltzers may have some benefits over other alcoholic drinks in terms of calorie and carbohydrate content, they are not a healthy option. As with all alcoholic drinks, the key is moderation. Enjoy them in moderation, stick to one a day if you're a woman or two if you're a man, and remember to drink water to stay hydrated.
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Frequently asked questions
Truly drinks have an alcohol content of 5% by volume.
White Claw drinks have an alcohol content of 5% by volume.
Both Truly and White Claw drinks have the same alcohol content of 5%, so neither has more alcohol than the other.
