Vivian Marlowe
Pigs have been used in alcohol advertising and on labels for centuries. In medieval times, tavern owners were required by law to display signage indicating that alcohol was sold on the premises, and the pig was a common animal used in these signs. Today, pigs continue to be used in alcohol branding and advertising, with labels such as Scarpetta Wine, White Etiquette, and WhistlePig Whiskey featuring pigs on their packaging. Additionally, pubs with pig-related names, such as The Flying Pig and The Pig and Whistle, can be found in modern times.
| Characteristics | Values |
|---|---|
| Pub names with pigs | The Flying Pig, The Pig and Whistle |
| Alcohol labels with pigs | White Etiquette, Scarpetta, Insoglio del Cinghiale, Gran Cerdo |
| Other references | Blind Pig Brewing Company, WhistlePig Whiskey Ltd. |
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What You'll Learn
White Etiquette wine features a pig on its label
White Etiquette wine is produced by Tenuta di Biserno, which makes a few wines that are on the pricier side. The wine is said to be similar to Scarpetta wine, which also has a pig on its label and is a Sangiovese blend. Scarpetta wines are cheaper than White Etiquette, costing less than $15 in stores and $35-$40 in a restaurant.
White Etiquette wine is also comparable to "Insoglio del Cinghiale" or "boar wallow" by Campo di Sasso - Toscana IGT 2020. This wine is a Super Tuscan blend, with grapes like Syrah, Merlot, and Cabernet Franc. The vineyard was once destroyed by a mob of boars, which is why the owner decided to plant French grapes and name the wine "boar wallow" in Italian.
The use of pigs in alcohol advertising and labelling has a long history. For example, the term "a pint of squeal" or "squealpig" was used around 1750 in Herefordshire to refer to a glass of cider. Additionally, pubs with pig-related names, such as "The Flying Pig" and "The Pig and Whistle," have been around for centuries.
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Insoglio del Cinghiale wine features a boar on its label
There are several instances of alcoholic beverages that feature pigs on their labels. One such beverage is Insoglio del Cinghiale wine, which features a boar on its label. The wine is produced by Tenuta di Biserno and is a dense, black-fruited Cabernet-Merlot-Syrah blend. Its dusty tannins pair well with game meats, and it offers a lovely violet lift and balsamic edge to the peppery palate, with gentle toasty oak. The wine has an alcohol content of 14.00% and is produced in the Tuscany region of Italy.
The name "Insoglio del Cinghiale" translates to "boar wallow" in Italian, and the wine's label features a wild boar, reflecting the wine's namesake. The vineyard was once destroyed by a mob of boars, which inspired the owner to plant French grapes, including Syrah, Merlot, and Cabernet Franc, to create this unique blend.
The use of pigs in alcohol advertising and labelling has a long history. In medieval times, tavern owners were required by law to mark their properties as places to sell alcohol, often using pictorial signs due to high illiteracy rates. While lions, swans, and stags were the most common animal sources for pub names, pigs were also occasionally used. For example, The Flying Pig and "The Pig and Whistle" are examples of pub names that feature pigs.
In modern times, pigs continue to be used in alcohol advertising and labelling, such as with Insoglio del Cinghiale wine. Another example is WhistlePig Whiskey, which features a hog on its bottle stopper, referencing Prince Edward, The Black Prince, who looted the finest Armagnac barrels from France. Additionally, the term "Gran Cerdo" (literally "Big Pig" in Spanish) is used on a wine label featuring a hog's mouth stuffed with dollar bills, conveying a sassy message about the importance of things beyond material assets.
The use of pigs in alcohol labelling and advertising, as seen with Insoglio del Cinghiale wine, combines historical traditions with creative marketing strategies, often adding a unique charm to the beverage's presentation and story.
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Scarpetta wine features a pig on its label
The wine with the pig on its label is specifically the Scarpetta Frico Rosso, which is a basic rosso wine. It is a Sangiovese blend and is considered to be a generic and inexpensive wine, typically costing less than $15 in stores and $35-$40 in restaurants.
The use of pigs in alcohol advertising and labelling has a long history. In medieval times, tavern owners were required by law to mark their properties as places to sell alcohol, often using pictorial signs due to high illiteracy rates. While 'lion', 'swan', and 'stag' are the most common animal sources for pub names, there are also pubs named after pigs, such as 'The Flying Pig' and 'The Pig and Whistle'. In addition to pub names, pigs have historically been associated with alcohol in other ways, such as the term 'a pint of squeal' or 'squealpig' to refer to a glass of cider in the 18th century.
Other examples of alcohol labels with pigs include White Etiquette, which features a drawn pig with a logo or word written at the top of the label, and Insoglio del Cinghiale by Tenuta di Biserno, which has a boar on its label. WhistlePig Whiskey also uses pigs in their advertising, with a chain-mailed hog on their bottle stopper and the name 'Gran Cerdo' (Spanish for 'Big Pig') on their label.
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Blind Pig IPA beer gets its name from a prohibition-era term for a speakeasy
The term "blind pig" was used in the 19th century to refer to a place where people could buy and consume alcohol illegally during the Prohibition era. The term "speakeasy" is believed to have originated from a saloon owner, Kate Hester, who ran an unlicensed bar in the 1880s and would tell her customers to "speak easy" to avoid attracting attention from the authorities. The term "blind pig" is thought to have derived from the earlier term "blind tiger", which was first published in 1857 and advertised the opportunity to see a blind tiger for ten cents. However, customers would instead be served a drink, thus circumventing the law.
During Prohibition, illicit saloons, or speakeasies, became extremely popular and profitable, with New York City alone estimated to have had between twenty and one hundred thousand speakeasies in the 1920s. These establishments were often hidden in basements or behind the facades of other businesses, and some had small peepholes so the proprietor could see who was entering. Speakeasies were also known for their entertainment, dancing, and food, and they attracted people of all races and financial statuses.
The Blind Pig IPA beer likely draws its name from this prohibition-era term, "blind pig", which referred to illicit drinking establishments. The term "blind pig" continues to be used today to refer to such places, even though Prohibition has long ended.
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Pigs have historically been used in advertising for alcohol
The use of pigs in alcohol advertising has a long and varied history. As far back as the 18th century, the phrase "a pint of squeal" or "squealpig" was used to refer to a glass of cider in Herefordshire, England. This tradition of linking pigs and alcohol persisted, and today, pigs are commonly used in alcohol advertising.
One example of this is the use of "spokespigs" in marketing by alcohol companies. For instance, an upstart rye company based in Vermont uses a "spokespig" named Mortimer Jr. to promote its products, including its "Boss Hog" range, which features a pewter bottle stopper with a chain-mailed hog on it. This stopper references Prince Edward, The Black Prince, who looted the finest Armagnac barrels from France.
Pigs have also been used in pub names and signage. An issue of the Spectator from 1710 mentions "The Flying Pig" as an example of a "daft" pub name. However, pub names and signage were once an important means of identifying taverns, especially in an era of high illiteracy. The use of the pig in pub names may also be linked to the medieval feast of "Byggen Wassail", which celebrated the end of the barley harvest, or to the custom of feeding brewery dregs and beer mash to pigs.
In modern times, pigs continue to be used in alcohol advertising in various forms, from bottle labels to marketing campaigns. For example, the Italian wine "Insoglio del Cinghiale" (or "Boar Wallow") features a boar on its label, and the wine's story involves a boar mob destroying the old vineyard. Another example is the use of pigs in the marketing of WhistlePig Whiskey, which includes a hog's mouth stuffed with dollar bills on its label.
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Frequently asked questions
Yes, there are a few wines with pigs on their labels. Some examples include White Etiquette, Scarpetta, and Insoglio del Cinghiale.
Yes, there is a beer called Blind Pig IPA by the Russian River Brewing Company. The name "blind pig" refers to a prohibition-era term for a speakeasy.
Yes, there are pubs with pigs in their names, such as The Flying Pig and The Pig and Whistle.
Yes, WhistlePig Whiskey Ltd uses a hog in its branding, including on its bottle stoppers.
